Lead designer with 10+ years experience in crafting innovative brand and
UX/UI solutions for global design initiatives. Enhancing user experiences and driving brand visibility across diverse sectors, including finance, telecoms and health. Expertise in developing comprehensive UI component libraries, conducting user testing, and mentoring junior designers in a team. Committed to fostering collaborative environments and delivering impactful designs that align with business objectives.
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https://www.twine.net/signin/laax
As the lead designer for all of Laax resort’s digital and brand B2C and B2B marketing resources I was tasked with creating materials for a range of hotel brands, all which come under the Laax mother brand.
This included projects to create a UX and UI system for ‘the perfect day’ app, which promoted Laax’s large range of summer activities programs on offer.
Working directly with stakeholders I conducted ideation workshops and from there developed rapid iterations of user flows, low and hi level user journeys and prototypes/interactions, leading to an impactful and easy to use app that helped summer sales rise quickly in the first year.
In another project for Peaks Place Hotel I designed a marketing and investment campaign to help promote their apartments for sale.
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