Available to hire
Hi, I’m Heather, a creative and detail-oriented Marketing Designer with a passion for delivering impactful visual solutions. I thrive in crafting engaging marketing materials, from email campaigns to social media content, ensuring every design resonates with its target audience. My journey in design has equipped me with a unique blend of skills that transform concepts into visually compelling narratives. I’m always eager to collaborate and push creative boundaries, turning ideas into stunning realities that connect with people.
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Work Experience
Email Marketing Specialist at ROSSMAN MEDIA
December 31, 2024 - February 28, 2025• Create visually compelling and user-friendly designs for e-commerce marketing initiatives.
• Design and build branded email templates with a focus on user experience, aesthetic appeal, and consistency across campaigns.
• Conduct A/B tests on design elements to refine performance and optimize engagement metrics.
• Analyze and report on visual performance metrics.
• Ensure complia nce with design standards an d email marketing regulations.
• Collaborate with cross-functional teams to produce cohesive and impactful designs that drive campaign success.
Digital Marketing Specialist at Conceited Marketing
April 20, 2021 - October 5, 2022• Designed and executed visually compelling assets for e-commerce marketing strategies.
• Created SEO-friendly visual content to improve website aesthetics, increase visibility, and drive organic traffic growth.
• Leveraged Google Analytics insights to identify design opportunities for optimizing website performance and enhancing user experience.
• Developed engaging graphic content, increasing visibility and resonating with target audiences.
• Designed and managed email marketing campaigns, focusing on templates that enhance customer engagement and drive conversion rates.
Email Marketing Coordinator at Signal Group
January 29, 2019 - December 10, 2020• Demonstrated expertise in designing and implementing visually driven e-commerce strategies, using data insights to optimize product presentation, elevate user experience, and drive sales through cohesive multi-channel campaigns.
• Designed visually engaging email templates to effectively communicate key messages and maintain brand consistency.
• Created dynamic graphic assets for A/B testing, refining email visuals to maximize engagement and performance.
• Analyzed email performance metrics with a focus on the effectiveness of design elements, identifying opportunities to improve
visual impact.
• Developed tailored email designs for segmented audiences, ensuring personalized content aligned with user behavior and interests.
Graphic Designer at New Bright Toys
July 2, 2016 - December 12, 2018• Photographed new products and edited images to create polished, clipped assets for use across marketing and branding materials, organizing them into a comprehensive graphic asset library.
• Designed print advertisements, product catalogs, and packaging layouts, ensuring visually striking and cohesive branding.
• Maintained and organized an extensive archive of graphics and photography, streamlining access to design assets for consistent project delivery.
• Applied and enforced brand guidelines, ensuring a unified and consistent visual identity across all design projects.
• Kept up-to-date with graphic design trends and technology, continuously refining skills through research and professional development to produce cutting-edge designs.
Marketing Consultant at Magnit Global
January 12, 2025 - Present• Coordinated timely execution of marketing campaigns, including advertising, direct marketing, events, and promotions.
• Collaborated with product marketing managers, agencies, and stakeholders to develop and implement go-to-market and communication plans aligned with brand guidelines.
• Managed marketing asset tracking and project workflows using company project management systems.
• Prepared post-campaign reports and analyses, providing actionable recommendations.
Email Marketing Specialist at Rossman Media
February 28, 2025 - October 25, 2025Implemented visually driven marketing campaigns, designed branded email templates, and analyzed performance metrics to optimize engagement.
Social Media Manager at Hogue Automotive
May 31, 2024 - October 25, 2025Created and curated visual content for social media, designed engaging graphics, and implemented strategies to boost follower engagement.
Digital Marketing Specialist at Sai Systems
February 28, 2023 - October 25, 2025Developed SEO-friendly designs to enhance website aesthetics and user experience, while creating engaging graphics for social media.
Marketing Consultant
January 1, 2025 - PresentCoordinated marketing campaigns, collaborated with stakeholders, managed project workflows, and provided post-campaign analyses.
Digital Marketing Specialist at Conceited Marketing
October 31, 2022 - October 25, 2025Designed visual assets for e-commerce strategies and managed email marketing campaigns focusing on customer engagement.
Email Marketing Coordinator at Signal Group
December 31, 2020 - October 25, 2025Developed tailored email designs and implemented A/B testing to enhance visuals and optimize engagement metrics.
Graphic Designer at New Bright Toys
December 31, 2018 - October 25, 2025Designed print advertisements, product catalogs, and maintained a graphic asset library while ensuring brand consistency.
Education
Bachelor of Arts at The Art Institute of MI
February 5, 2013 - September 9, 2015Communication and Media Technology
Certificate of Completion at Specs Howard School of Media Arts
September 11, 2012 - August 30, 2011Graphic Design
Associate of Arts at Oakland Community College
August 22, 2007 - August 12, 2009Media Arts
AAS at Oakland Community College
August 1, 2009 - December 31, 2009Certificate at Specs Howard School of Media Arts
September 1, 2012 - December 31, 2012BA at The Art Institute
September 1, 2015 - December 31, 2015Qualifications
Industry Experience
Retail, Media & Entertainment, Consumer Goods, Software & Internet, Professional Services, Energy & Utilities, Non-Profit Organization, Computers & Electronics
Social Media post for “Hot Wheels Day”, with some light animation and music. This was for an auto repair shop that I was working with, building their online audience and brand recognition.
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