I'm a full-stack web developer, designer and digital strategist with 20+ years of experience delivering enterprise-grade web initiatives across Consumer Electronics, Healthcare, and Financial Services. Adobe-certified and highly skilled in several UX technologies and web platforms including Adobe Experience Manager. My career has focused on web component development, and site optimization, I translate analytics and stakeholder requirements into high-performing web solutions that drive user engagement and growth.…

William Hall

I'm a full-stack web developer, designer and digital strategist with 20+ years of experience delivering enterprise-grade web initiatives across Consumer Electronics, Healthcare, and Financial Services. Adobe-certified and highly skilled in several UX technologies and web platforms including Adobe Experience Manager. My career has focused on web component development, and site optimization, I translate analytics and stakeholder requirements into high-performing web solutions that drive user engagement and growth.…

Available to hire

I’m a full-stack web developer, designer and digital strategist with 20+ years of experience delivering enterprise-grade web initiatives across Consumer Electronics, Healthcare, and Financial Services.

Adobe-certified and highly skilled in several UX technologies and web platforms including Adobe Experience Manager. My career has focused on web component development, and site optimization, I translate analytics and stakeholder requirements into high-performing web solutions that drive user engagement and growth.

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Skills

Experience Level

jQuery
Expert
CSS
Expert
Jira
Expert
JavaScript
Expert
HTML5
Expert
Adobe Photoshop
Expert
Node.js
Expert
TypeScript
Expert
Drupal
Expert
WordPress
Expert
Figma
Expert
Java
Expert
GA4
Expert
Docker
Expert
MySQL
Expert
Sitecore
Expert
Power BI
Expert
PostgreSQL
Expert
Magento
Expert
Final Cut Pro X
Expert
PHP
Intermediate
Selenium
Intermediate
Django
Intermediate
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Language

English
Fluent

Work Experience

Software Engineer / QA Engineer / Business Analyst at Highmark Health / United Concordia Dental (Contract via TEK SYSTEMS)
November 1, 2021 - October 1, 2025
Developed AEM components to support multiple web launches and digital experiences for Highmark Health. Led migration of IVR Audio management system to Adobe Experience Manager, improving authoring workflows and content governance. Performed UX-aligned QA and journey-driven site validation for large-scale redesign initiatives. Collaborated with product owners, business stakeholders, designers, and marketing teams to align site enhancements with user and business goals.
Business Analyst (Independent Contract) at Maark / WillowTree – Boston, MA
June 1, 2020 - August 1, 2021
Defined scope, requirements, and feature priorities for major Marriott Resorts digital initiatives. Partnered with design, UX, and development teams to ensure alignment between business goals, journey expectations, and user experience standards.
Senior Software Engineer / Business Analyst / Portal Manager at Bose – Framingham, MA
June 1, 2013 - February 1, 2020
Led Bose.com development on Interwoven TeamSite; later specialized in AEM component development integrated with Hybris eCommerce. Owned and optimized enterprise digital experiences, collaborating with UX designers, authors, marketing teams, and business leadership. Led large-scale accessibility initiative (WCAG 2.1 AA) including audits, documentation, and developer/author training. Conducted content and experience evaluations, identified gaps, and recommended enhancements aligned with user journeys and brand standards. Served as Business Process Analyst for eCommerce programs, defining web requirements and managing digital workflow needs. Mentored developers and guided environment setup, brand standards, and best practices. Managed digital requirements and resourcing during enterprise Oracle/SAP upgrades. Promoted (2019): Managed third-party developers and content authors for Drupal/Apigee-based AR developer portal.
Web Developer at MathWorks – Natick, MA
June 1, 2012 - June 1, 2013
Developer on public website and microsites for MATLAB EXPO events across multiple global regions. Supported transition toward SaaS model through collaboration with Software Engineering and Marketing.
Manager / Developer at CSPace – Boston, MA
April 1, 2008 - June 1, 2012
Managed and developed public site on Ektron using C#, JavaScript, XML, XSLT, XHTML, and Flash. Designed and developed custom SharePoint 2007/2010 intranet and extranet experiences. Managed content strategy, vendor relationships, and digital experience projects across departments. Developed the corporate WordPress blog, supporting content needs, UX layout, and publishing workflows.
Web Designer/Developer at Verisign
January 1, 2007 - January 1, 2008
Web designer/developer contributions; built and maintained web properties; collaborated with marketing and product teams.
Lead Developer/Supervisor at CXO Media / Computerworld, IDG
January 1, 2005 - January 1, 2007
Led development teams; supervised projects; improved digital experiences.
Web Designer/Developer at HallCreative
January 1, 2001 - January 1, 2007
Web designer/developer; built public site, WordPress blog; contributed to brand and content strategy.
Senior Designer/Web Designer at IDC (IDG)
January 1, 1999 - January 1, 2001
Senior Designer/Web Designer; collaborated on design and web deliverables.
Advertising Sales, Design & Management at Advertising Sales, Design & Management
January 1, 1985 - January 1, 1999
Advertising sales, design and management responsibilities across corporate accounts.

Education

Studied at University of Massachusetts – Amherst
January 1, 1981 - January 1, 1984

Qualifications

Adobe Certified Expert (ACE) in Adobe Experience Manager
January 11, 2030 - December 22, 2025

Industry Experience

Software & Internet, Healthcare, Financial Services, Media & Entertainment, Professional Services
    paper Highmark Health

    • Developed AEM components to support multiple web launches and digital experiences for Highmark Health.
    • Led migration of IVR Audio management system to Adobe Experience Manager, improving authoring workflows and content governance.
    • Performed UX-aligned QA and journey-driven site validation for large-scale redesign initiatives.
    • Collaborated with product owners, business stakeholders, designers, and marketing teams to align site enhancements with user and business goals.