An experienced Digital Marketing Specialist with over 13 years' industry experience. As an all-rounder offering full-service solutions, I have a vast amount expertise in managing paid advertising campaigns across search and social. Devising strategic marketing strategies ensuring all channels are working coherently to deliver results is key and this includes organic social, SEO, email marketing, PR and website CRO (Shopify and Woo). I have worked with top brands within the fashion and jewellery sector, plus SMEs, focusing on a number of goals, including lead-gen, ecommerce, brand awareness and engagement.…

Hannah Ferris

An experienced Digital Marketing Specialist with over 13 years' industry experience. As an all-rounder offering full-service solutions, I have a vast amount expertise in managing paid advertising campaigns across search and social. Devising strategic marketing strategies ensuring all channels are working coherently to deliver results is key and this includes organic social, SEO, email marketing, PR and website CRO (Shopify and Woo). I have worked with top brands within the fashion and jewellery sector, plus SMEs, focusing on a number of goals, including lead-gen, ecommerce, brand awareness and engagement.…

Available to hire

An experienced Digital Marketing Specialist with over 13 years’ industry experience. As an all-rounder offering full-service solutions, I have a vast amount expertise in managing paid advertising campaigns across search and social. Devising strategic marketing strategies ensuring all channels are working coherently to deliver results is key and this includes organic social, SEO, email marketing, PR and website CRO (Shopify and Woo).
I have worked with top brands within the fashion and jewellery sector, plus SMEs, focusing on a number of goals, including lead-gen, ecommerce, brand awareness and engagement.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Marketing Manager at Self Employed
September 20, 2018 - Present
1) Devising and executing strategic, results-driven marketing campaigns for B2B and B2C businesses. 2) Management of Paid Search campaigns on Google Ads and Microsoft Bing - working to a minimum ROAS of x4, ensuring revenue targets are achieved. 3) Management of Paid Social advertising campaigns through Meta, LinkedIn, Pinterest and TikTok - meeting all KPIs. 4) Managing a team of freelancers and co-ordinating various projects to ensure multi-channel campaigns are executed efficiently. 5) Planning and delivering new product and collection launches. 6) Building relationships with partner brands and social media influencers. 7) SEO Management - improving organic search performance via keyword optimisation, website audits, link building, technical SEO and regular monitoring of search rankings. 8) Email Marketing Management - creating automated flows and regular newsletter campaigns on MailChimp, Klaviyo Drip and Active Campaign. 9) Working alongside clients to create brand guideline documents, including user persona details devised from strategic multi-channel analysis. 10) Forecasting and budget management.
Freelance Marketing Manager at Self-employed / Freelance
November 1, 2018 - Present
Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelancers; coordinated multi‑channel campaigns to meet KPIs; built partnerships with brands and influencers; created and managed paid search campaigns (Google Ads, Bing Ads); improved organic search performance (SEO audits, keyword optimisation, link building, and monitoring); created on‑trend paid social campaigns (Meta Ads, Pinterest, LinkedIn, TikTok) with graphic and video assets; produced regular email marketing campaigns; monitored results and achieved forecasted targets; prepared weekly/monthly client reports using GA4 and Search Console; helped develop brand guidelines; forecasted budgets (approx. 150–300k).
Marketing and PR Executive at Virgin Balloon Flights
March 1, 2018 - October 13, 2025
Managed Google and Bing Ads campaigns (search, display, video, remarketing); sourced stories and created copy, videos and photography for online and offline promotion; maintained brand reputation on reviews and social media; developed a yearly marketing calendar focused on gifting and family markets; devised organic and paid social strategies (Twitter, Facebook, YouTube, Instagram); built partnerships with national brands like Gusto and Groupon; supported affiliate marketing to improve conversions; updated ecommerce site with content and remarketing; designed and sent email campaigns and newsletters; organised the company’s presence at ballooning events such as the Bristol Balloon Fiesta.
Digital Marketing Executive at Mitra Marketing
March 1, 2015 - October 13, 2025
Led B2B/B2C accounts; managed campaigns across link building, PPC, social media, email and content marketing; created engaging client content and led multiple accounts; supervised a small team of copywriters; implemented social media and email marketing campaigns; analysed client websites with metrics to monitor performance and produce technical reports.
Freelance Marketing Manager at Independent / Freelance
November 1, 2018 - Present
Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelancers coordinating multi-channel campaigns to meet KPIs; built relationships with partner brands and social media influencers; created and managed paid search campaigns (Google Ads, Bing Ads); improved organic search performance through SEO audits, keyword optimization, link building and monitoring; created on-trend paid social media campaigns across Meta Ads, Pinterest, LinkedIn and TikTok with designer and videographer collaboration; produced regular email campaigns via MailChimp, Active Campaign, Drip and Constant Contact; tracked results against forecasts, and produced weekly/monthly client reports using GA4 and Google Search Console; worked with clients to develop brand guidelines and personas; forecasted and managed budgets around 150–300k.
Marketing and PR Executive at Virgin Balloon Flights
March 1, 2018 - October 13, 2025
Spearheaded Google and Bing Ads (search, display, video and remarketing) and managed content creation for campaigns; maintained brand reputation on review sites and social channels; created yearly marketing calendar focused on gifting and family market; developed organic and paid social strategies across Twitter, Facebook, YouTube and Instagram; built and maintained partnerships with national brands such as Gusto and Groupon; ensured affiliate marketing platform optimization; updated e-commerce site with seasonal products and implemented remarketing; designed, scheduled and sent email campaigns and newsletters; represented the company at festivals and events, including the Bristol Balloon Fiesta.
Digital Marketing Executive at Mitra Marketing
March 1, 2015 - October 13, 2025
Managed ongoing relationships with a wide range of B2B and B2C clients; led campaigns in link building, PPC, social media, email and content marketing; acted as lead executive for several accounts, liaising with clients to establish action plans and compiling monthly progress reports; created engaging and shareable content for client websites, including interviews with high-profile individuals often leading to national exposure; managed a small team of copywriters and edited content to ensure high-quality delivery; managed social media and email marketing campaigns; analyzed client websites across metrics to monitor performance and produce technical reports.
Freelance Marketing Manager at Self-employed / Freelance
November 1, 2018 - Present
Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelance specialists and coordinated multiple projects to deliver multi-channel campaigns on time and within KPI targets. Built relationships with partner brands and social media influencers; created and managed paid search campaigns (Google Ads, Bing Ads) and improved organic search performance through SEO audits, keyword research, link building, and ongoing monitoring of rankings. Planned and executed on-trend paid social campaigns (Meta, Pinterest, LinkedIn, TikTok), producing image/video ads in collaboration with designers and videographers. Implemented regular email campaigns via MailChimp, ActiveCampaign, Drip, and Constant Contact; tracked performance across channels with GA4 and Search Console; prepared weekly and monthly client reports. Developed brand guidelines and user personas; managed forecasting and budgets (~150-300k).
Marketing and PR Executive at Virgin Balloon Flights
March 1, 2018 - October 13, 2025
Managed Google and Bing Ad accounts across search, display, video and remarketing; sourced stories, copywrote articles, organized video and photography, and promoted finished content on- and offline. Created a yearly marketing calendar focused on gifting and family markets; devised organic and paid social strategies across Twitter, Facebook, YouTube and Instagram; built and maintained relationships with national partners such as Gusto and Groupon; ensured affiliate marketing performance; updated the ecommerce site with seasonal products and implemented remarketing. Designed, scheduled and executed email campaigns and newsletters; represented the company at balloon ride festivals and events, including the International Bristol Balloon Fiesta.
Digital Marketing Executive at Mitra Marketing
March 1, 2015 - October 13, 2025
Managed ongoing relationships with a wide range of B2B and B2C clients; led successful campaigns in link building, PPC, social media, email and content marketing. As lead executive for several accounts, liaised with clients to establish action plans and compiled monthly progress reports. Created engaging and sharable content for client websites, including interviewing high-profile individuals and experts, often leading to exposure in national publications. Managed a small team of copywriters and edited content to ensure high standards; managed social media and email marketing campaigns; analyzed client websites across metrics to monitor performance and generate technical reports, developing strong analytic skills.

Education

Journalism BA (Hons): 2.1 at Sheffield Hallam University
September 20, 2008 - May 20, 2011
BA (Hons) Journalism at Sheffield Hallam University
October 1, 2008 - July 1, 2011
A Levels at Thomas Adams Sixth Form College
September 1, 2005 - July 1, 2007
BA (Hons) in Journalism at Sheffield Hallam University
October 1, 2008 - July 1, 2011
A Levels (Media Studies C, English Language C, Film Studies B) at Thomas Adams Sixth Form College
September 1, 2005 - July 1, 2007
BA (Hons) Journalism at Sheffield Hallam University
October 1, 2008 - July 1, 2011
A Levels at Thomas Adams Sixth Form College
September 1, 2005 - July 1, 2007

Qualifications

Google Ads Fundamentals and Advanced Qualified
June 1, 2022 - June 1, 2022
Google Ads Fundamentals and Advanced Qualified
January 11, 2030 - October 13, 2025
Google Ads Fundamentals Certification
January 11, 2030 - October 13, 2025
Google Ads Advanced Certification
January 11, 2030 - October 13, 2025
Google Analytics Certification
January 11, 2030 - October 13, 2025
Google Ads Fundamentals and Advanced Qualified
January 11, 2030 - October 13, 2025

Industry Experience

Education, Consumer Goods, Energy & Utilities, Life Sciences, Manufacturing, Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Professional Services

Skills

Experience Level

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