Hannah Ferris

Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelance specialists and coordinated multiple projects to deliver multi-channel campaigns on time and within KPI targets. Built relationships with partner brands and social media influencers; created and managed paid search campaigns (Google Ads, Bing Ads) and improved organic search performance through SEO audits, keyword research, link building, and ongoing monitoring of rankings. Planned and executed on-trend paid social campaigns (Meta, Pinterest, LinkedIn, TikTok), producing image/video ads in collaboration with designers and videographers. Implemented regular email campaigns via MailChimp, ActiveCampaign, Drip, and Constant Contact; tracked performance across channels with GA4 and Search Console; prepared weekly and monthly client reports. Developed brand guidelines and user personas; managed forecasting and budgets (~150-300k).

Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelancers coordinating multi-channel campaigns to meet KPIs; built relationships with partner brands and social media influencers; created and managed paid search campaigns (Google Ads, Bing Ads); improved organic search performance through SEO audits, keyword optimization, link building and monitoring; created on-trend paid social media campaigns across Meta Ads, Pinterest, LinkedIn and TikTok with designer and videographer collaboration; produced regular email campaigns via MailChimp, Active Campaign, Drip and Constant Contact; tracked results against forecasts, and produced weekly/monthly client reports using GA4 and Google Search Console; worked with clients to develop brand guidelines and personas; forecasted and managed budgets around 150–300k.

Devised and executed strategic marketing campaigns for B2B and B2C clients; managed a team of freelancers; coordinated multi‑channel campaigns to meet KPIs; built partnerships with brands and influencers; created and managed paid search campaigns (Google Ads, Bing Ads); improved organic search performance (SEO audits, keyword optimisation, link building, and monitoring); created on‑trend paid social campaigns (Meta Ads, Pinterest, LinkedIn, TikTok) with graphic and video assets; produced regular email marketing campaigns; monitored results and achieved forecasted targets; prepared weekly/monthly client reports using GA4 and Search Console; helped develop brand guidelines; forecasted budgets (approx. 150–300k).