Menus, POS and signage created for this Berlin based chicken shop brand graphicdesigner designer
- Graphic Designer
As a creative and detail-oriented graphic designer, I specialise in crafting visually compelling and functional designs that elevate brand identity and engage consumers.
As a creative and detail-oriented graphic designer, I specialise in crafting visually compelling and functional designs that elevate brand identity and engage consumers. With a wealth of experience across both digital and print media, I bring a deep understanding of design principles, typography, colour theory, and materials to every project. I thrive on transforming ideas into memorable, impactful solutions.
My goal is to create designs that not only look beautiful but also enhance user experience and drive brand success. Over the course of my career, I have been lucky enough to work across a variety of sectors, in a range of roles across graphic design and marketing. I believe this has helped me to become a 360-degree design professional, having experience in what could be considered the core touchpoints of creating and marketing a product or service.
Adobe Photoshop
Adobe Illustrator
adobe acrobat pro
Adobe InDesign
Adobe Premiere ProMenus, POS and signage created for this Berlin based chicken shop brand graphicdesigner designer
Here is an overview of my previous Graphic Design projects, including packaging, branding, website design, digital ecommerce asset creation and video.
Brochure created for boutique estate agency franchise in London
A selection of packaging design projects graphicdesigner packagingdesigner
A selection of Bblonde and Bstyled retail point of sale (aisle fins and free standing unit) designed for placement in Superdrug stores nationwide graphicdesigner
A selection of ad designs to promote Jerome Russell's Bblonde and Bstyled ranges. 48 Sheet ad for London Underground Print ad designs Advertorial design (including copywriting) graphicdesigner
Scottish Fine Soaps is a leading bath and body brand based in Scotland. This was a project to update their Brand Presentation used by the Sales Team. graphicdesigner presentationdesigner
Bblonde is the UK’s bestselling blonding brand. They sell blonding kits, hair toner and after care products in leading highstreet retailers nationwide. As Design & Brand Content Manager for Bblonde, one of my key projects was to develop a comprehensive brand guideline document which outlined: the brand’s story, philosophy & mission their core customer profiles tone of voice guidelines visual style guidelines (logo, fonts, colours)
Shearer Candles is the UK's longest established manufacturer and purveyor of lifestyle candles. This project was to create an Autumn/Winter Trade Catalogue for the brand. My involvement included: Packaging design for all products featured Product photography & image editing Copywriting Catalogue layout Deciding print finish & sourcing print supplier graphicdesigner photographer photography brochuredesign adobephotoshop adobeindesign indesign photoshop
Packaging design for new products from concept to print-ready artwork; logo designs for new ranges; design of digital and printed promotional material including OOH, Amazon A+ listings, social content and retail display units; development of trade-facing promotional materials and brand workshops to establish brand values and tone of voice.
Freelance graphic design on branding, packaging, website and marketing materials for clients across various sectors, with involvement in brand identity, packaging design and digital content.
Product development including pack design and cost analysis; artwork for POS materials for major retailers; consumer-facing promotional materials including website assets, email campaigns, social media, print ads and OOH; planning ecommerce strategy including UX evaluation, campaign design, traffic source monitoring and conversion optimization.
Glasgow School of Art
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