Bblonde Brand Guidelines

Bblonde is the UK’s bestselling blonding brand. They sell blonding kits, hair toner and after care products in leading highstreet retailers nationwide.

As Design & Brand Content Manager for Bblonde, one of my key projects was to develop a comprehensive brand guideline document which outlined:

• the brand’s story, philosophy & mission
• their core customer profiles
• tone of voice guidelines
• visual style guidelines (logo, fonts, colours)