I’m a freelance digital marketer who helps SMEs/KMO’s (small teams of ±5–20 people) turn online attention into more customers through smart lead generation. My sweet spot is combining Meta Ads with high-performing video content and email flows that do the follow-up work for you. I also build the funnel layer in between with conversion-focused landing pages so clicks turn into sign-ups, and sign-ups turn into booked calls, repeat visits or sales. I’m hands-on and practical: I work fast, test angles and creatives, and optimize based on what the numbers tell us (CPL, lead quality, conversion rate). You’ll get clear communication, a structured approach, and steady improvements week after week. If you’re looking for someone who can run performance campaigns and create/guide the content that makes them convert, I’d love to help. Freelance Meta (Video) Ads Leadgen Specialist — Sherwood Agency | 3,5 years – Present - Help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram) - Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality - Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/reporting Allround Communicatiespecialist (Part-time) — Bataljong | 13 years – Present - Develop and execute communication strategies and campaigns (social, landing pages, funnels) to reach the right audiences - End-to-end project work: concept → execution → reporting, including planning, budget follow-up, and coordinating external partners - Manage and update project websites (Drupal, WordPress, Webflow) and produce content (online + offline) Director / Camera & Sound Operator — TV & Audiovisual Industry | 7 years - Worked on a wide range of TV formats and productions (news features, documentaries, corporate video) - Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

Hannes Jossart

I’m a freelance digital marketer who helps SMEs/KMO’s (small teams of ±5–20 people) turn online attention into more customers through smart lead generation. My sweet spot is combining Meta Ads with high-performing video content and email flows that do the follow-up work for you. I also build the funnel layer in between with conversion-focused landing pages so clicks turn into sign-ups, and sign-ups turn into booked calls, repeat visits or sales. I’m hands-on and practical: I work fast, test angles and creatives, and optimize based on what the numbers tell us (CPL, lead quality, conversion rate). You’ll get clear communication, a structured approach, and steady improvements week after week. If you’re looking for someone who can run performance campaigns and create/guide the content that makes them convert, I’d love to help. Freelance Meta (Video) Ads Leadgen Specialist — Sherwood Agency | 3,5 years – Present - Help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram) - Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality - Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/reporting Allround Communicatiespecialist (Part-time) — Bataljong | 13 years – Present - Develop and execute communication strategies and campaigns (social, landing pages, funnels) to reach the right audiences - End-to-end project work: concept → execution → reporting, including planning, budget follow-up, and coordinating external partners - Manage and update project websites (Drupal, WordPress, Webflow) and produce content (online + offline) Director / Camera & Sound Operator — TV & Audiovisual Industry | 7 years - Worked on a wide range of TV formats and productions (news features, documentaries, corporate video) - Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

Available to hire

I’m a freelance digital marketer who helps SMEs/KMO’s (small teams of ±5–20 people) turn online attention into more customers through smart lead generation.

My sweet spot is combining Meta Ads with high-performing video content and email flows that do the follow-up work for you. I also build the funnel layer in between with conversion-focused landing pages so clicks turn into sign-ups, and sign-ups turn into booked calls, repeat visits or sales.

I’m hands-on and practical: I work fast, test angles and creatives, and optimize based on what the numbers tell us (CPL, lead quality, conversion rate). You’ll get clear communication, a structured approach, and steady improvements week after week.

If you’re looking for someone who can run performance campaigns and create/guide the content that makes them convert, I’d love to help.

Freelance Meta (Video) Ads Leadgen Specialist — Sherwood Agency | 3,5 years – Present

  • Help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram)

  • Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality

  • Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/reporting

Allround Communicatiespecialist (Part-time) — Bataljong | 13 years – Present

  • Develop and execute communication strategies and campaigns (social, landing pages, funnels) to reach the right audiences

  • End-to-end project work: concept → execution → reporting, including planning, budget follow-up, and coordinating external partners

  • Manage and update project websites (Drupal, WordPress, Webflow) and produce content (online + offline)

Director / Camera & Sound Operator — TV & Audiovisual Industry | 7 years

  • Worked on a wide range of TV formats and productions (news features, documentaries, corporate video)

  • Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

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Language

Dutch
Fluent
English
Advanced
French
Advanced

Work Experience

Freelance Meta (Video) Ads Lead Gen Specialist at Sherwood
June 14, 2022 - Present
I help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram) and LinkedIn Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/repo
Allround Communicatiespecialist (Part-time) at Bataljong
May 3, 2012 - Present
Allround Communicatiespecialist (Part-time) — Bataljong | 13 years Develop and execute online campaigns and customer journeys across social channels, landing pages and email Coordinate projects from ideation to reporting (planning, stakeholder alignment, and delivery) Help shape and roll out organization-wide communication & brand strategy into an actionable communication plan Translate a content vision into concrete internal & external communication products (concept → production → distribution) Create and plan content (video + visuals) for web, social, print, brochures, folders and presentations Strong working knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
Director / Camera & Sound Operator — TV & Audiovisual Industry at VTM - VRT - VT4 (SBS) - Sporza - Ginger bvba - Videohouse - ...
January 13, 2005 - January 12, 2011
Worked on a wide range of TV formats and productions (news features, documentaries, corporate video) Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

Education

Bachelor's degree Cinematografie at LUCA School of Arts
September 23, 2002 - June 30, 2005
Associate's degree at UC Leuven-Limburg
September 20, 2016 - June 28, 2019
Magna Cum Laude

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet