Hannes Jossart

Available to hire

I’m a freelance digital marketer who helps SMEs/KMO’s (small teams of ±5–20 people) turn online attention into more customers through smart lead generation.

About

I’m a freelance digital marketer who helps SMEs/KMO’s (small teams of ±5–20 people) turn online attention into more customers through smart lead generation.

My sweet spot is combining Meta Ads with high-performing video content and email flows that do the follow-up work for you. I also build the funnel layer in between with conversion-focused landing pages so clicks turn into sign-ups, and sign-ups turn into booked calls, repeat visits or sales.

I’m hands-on and practical: I work fast, test angles and creatives, and optimize based on what the numbers tell us (CPL, lead quality, conversion rate). You’ll get clear communication, a structured approach, and steady improvements week after week.

If you’re looking for someone who can run performance campaigns and create/guide the content that makes them convert, I’d love to help.

Freelance Meta (Video) Ads Leadgen Specialist — Sherwood Agency | 3,5 years – Present

  • Help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram)

  • Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality

  • Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/reporting

Allround Communicatiespecialist (Part-time) — Bataljong | 13 years – Present

  • Develop and execute communication strategies and campaigns (social, landing pages, funnels) to reach the right audiences

  • End-to-end project work: concept → execution → reporting, including planning, budget follow-up, and coordinating external partners

  • Manage and update project websites (Drupal, WordPress, Webflow) and produce content (online + offline)

Director / Camera & Sound Operator — TV & Audiovisual Industry | 7 years

  • Worked on a wide range of TV formats and productions (news features, documentaries, corporate video)

  • Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

  • Joined October 2025

Industry experience

  • Other
  • Consumer Goods
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services
  • Retail
  • Software & Internet

Projects · 2

Work experience

Freelance Meta (Video) Ads Lead Gen Specialist · SherwoodJun 2022 – Present · 4 yrs 6 mos

I help SMEs/KMO’s grow through lead generation campaigns on Meta (Facebook/Instagram) and LinkedIn Create performance-focused video ads (concept → script → shoot → edit) and iterate creatives for better CPL and lead quality Build conversion funnels with landing pages + follow-up flows (email/WhatsApp/chatbots) and optimize based on data/repo

Allround Communicatiespecialist (Part-time) · BataljongMay 2012 – Present · 14 yrs 7 mos

Allround Communicatiespecialist (Part-time) — Bataljong | 13 years Develop and execute online campaigns and customer journeys across social channels, landing pages and email Coordinate projects from ideation to reporting (planning, stakeholder alignment, and delivery) Help shape and roll out organization-wide communication & brand strategy into an actionable communication plan Translate a content vision into concrete internal & external communication products (concept → production → distribution) Create and plan content (video + visuals) for web, social, print, brochures, folders and presentations Strong working knowledge of Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)

Director / Camera & Sound Operator — TV & Audiovisual Industry · VTM - VRT - VT4 (SBS) - Sporza - Ginger bvba - Videohouse - ...Jan 2005 – Jan 2011 · 6 yrs 1 mo

Worked on a wide range of TV formats and productions (news features, documentaries, corporate video) Experienced in event capture and live multi-camera/broadcast productions; responsible for technical setup and multi-cam work

Education

Bachelor's degree Cinematografie · LUCA School of Arts2002 – 2005
Associate's degree · UC Leuven-Limburg2016 – 2019

Magna Cum Laude

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