With over 25 years of design experience, I build brands that connect, convert, and endure. From logo creation to large-scale advertising campaigns, I craft cohesive visual ecosystems that resonate across print, digital, retail, and experiential touchpoints. I blend strategic thinking with hands-on execution to deliver authentic brand personality and measurable engagement. As an instructional designer who blends creative thinking with learning science, I design visually compelling, high-impact training experiences. I translate dense or technical material into clear, interactive coursework using storytelling, scenario-based design, and dynamic visuals. My approach combines strategy, engagement, and design excellence to create learning that sticks.

Tara N Edwards

With over 25 years of design experience, I build brands that connect, convert, and endure. From logo creation to large-scale advertising campaigns, I craft cohesive visual ecosystems that resonate across print, digital, retail, and experiential touchpoints. I blend strategic thinking with hands-on execution to deliver authentic brand personality and measurable engagement. As an instructional designer who blends creative thinking with learning science, I design visually compelling, high-impact training experiences. I translate dense or technical material into clear, interactive coursework using storytelling, scenario-based design, and dynamic visuals. My approach combines strategy, engagement, and design excellence to create learning that sticks.

Available to hire

With over 25 years of design experience, I build brands that connect, convert, and endure. From logo creation to large-scale advertising campaigns, I craft cohesive visual ecosystems that resonate across print, digital, retail, and experiential touchpoints. I blend strategic thinking with hands-on execution to deliver authentic brand personality and measurable engagement.

As an instructional designer who blends creative thinking with learning science, I design visually compelling, high-impact training experiences. I translate dense or technical material into clear, interactive coursework using storytelling, scenario-based design, and dynamic visuals. My approach combines strategy, engagement, and design excellence to create learning that sticks.

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Language

English
Fluent

Work Experience

Creative Director (Freelance) at Ultimate Comics
January 1, 2022 - Present
Oversee and execute all marketing and design initiatives for one of North Carolina's major comic conventions; brand guidelines, posters, posters, banners, booth signage, and merch; web assets and digital graphics; social media campaigns.
Creative Director & Graphic Designer (Freelance) at NC Comic Con
July 1, 2016 - Present
Oversee branding and design for NC Comic Con: logos, posters, banners, signage, booth design, promotional materials; cohesive branding across retail and publishing platforms.
Head Graphic Designer at Ultimate Comics
July 1, 2016 - Present
Designed logos, postcards, posters, social media visuals; created digital assets for website and campaigns; developed exclusive variant comic covers and large-format advertising installations; delivered cohesive branding across physical and digital touchpoints.
Retail Store Manager at Ultimate Comics
July 1, 2016 - March 31, 2020
Managed staff, operations, and monthly ordering; oversaw in-store social media presence.
Head Graphic Designer (Freelance) at Ultimate Comics
July 1, 2016 - December 31, 2020
Designed logos, posters, postcards, flyers, banners, booth signage, and merchandise; produced web assets and digital graphics; led social media advertising campaigns; ensured cohesive branding across retail and publishing channels.
Content Coordinator & Writer at Wakefield Living Magazine
January 1, 2014 - December 31, 2016
Managed editorial content for a print publication; wrote monthly feature articles; coordinated subjects, photographers, and deadlines; edited and proofread submissions.
Graphic Designer & Virtual Assistant at Transitions Life Care (pre-merger Guiding Lights)
January 1, 2009 - December 31, 2015
Designed branding materials, patient information assets, and communications across digital and print channels as part of a transitional care organization.
Freelance Graphic Designer at Self-Employed
January 1, 1998 - Present
Lead branding and marketing design across print and digital for a diverse client base; developed cohesive brand ecosystems and multi-channel campaigns.
Assistant Manager at GNC
January 1, 1994 - December 31, 1996
Retail operations, customer engagement, sales support and inventory management.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Education