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I'm a brand designer and marketing leader with a track record of building cohesive brand systems across luxury real estate, education, and consumer-packaged goods. I collaborate with marketing teams to craft on-brand visuals, elevate campaigns, and ensure consistent, high-quality design across print and digital touchpoints. As an experienced teacher and studio owner, I mentor students and clients, blending creative strategy with hands-on production. I’m passionate about photography, packaging, and storytelling, and I enjoy turning complex briefs into elegant, accessible design that resonates with diverse audiences.…I'm a brand designer and marketing leader with a track record of building cohesive brand systems across luxury real estate, education, and consumer-packaged goods. I collaborate with marketing teams to craft on-brand visuals, elevate campaigns, and ensure consistent, high-quality design across print and digital touchpoints. As an experienced teacher and studio owner, I mentor students and clients, blending creative strategy with hands-on production. I’m passionate about photography, packaging, and storytelling, and I enjoy turning complex briefs into elegant, accessible design that resonates with diverse audiences.

Shealena Hartwell

Designer, Brand Designer, Graphic Designer, +3

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I'm a brand designer and marketing leader with a track record of building cohesive brand systems across luxury real estate, education, and consumer-packaged goods. I collaborate with marketing teams to craft on-brand visuals, elevate campaigns, and ensure consistent, high-quality design across print and digital touchpoints. As an experienced teacher and studio owner, I mentor students and clients, blending creative strategy with hands-on production. I’m passionate about photography, packaging, and storytelling, and I enjoy turning complex briefs into elegant, accessible design that resonates with diverse audiences.…I'm a brand designer and marketing leader with a track record of building cohesive brand systems across luxury real estate, education, and consumer-packaged goods. I collaborate with marketing teams to craft on-brand visuals, elevate campaigns, and ensure consistent, high-quality design across print and digital touchpoints. As an experienced teacher and studio owner, I mentor students and clients, blending creative strategy with hands-on production. I’m passionate about photography, packaging, and storytelling, and I enjoy turning complex briefs into elegant, accessible design that resonates with diverse audiences.

Available to hire

I’m a brand designer and marketing leader with a track record of building cohesive brand systems across luxury real estate, education, and consumer-packaged goods. I collaborate with marketing teams to craft on-brand visuals, elevate campaigns, and ensure consistent, high-quality design across print and digital touchpoints.

As an experienced teacher and studio owner, I mentor students and clients, blending creative strategy with hands-on production. I’m passionate about photography, packaging, and storytelling, and I enjoy turning complex briefs into elegant, accessible design that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Graphic Designer at LandVest

May 1, 2024 - November 12, 2025

Design and produce high-quality print and digital assets across all divisions of LandVest under the Christie’s International Real Estate brand. Partner with the marketing team to create elevated, on-brand visuals that enhance campaigns, collateral, and digital communications. Maintain brand systems, ensuring consistent, luxury-driven design across all touchpoints.

Marketing Lead at Ithaca Farmers Market

August 1, 2024 - August 1, 2024

Head of all aspects of marketing, design, and content creation for a regional brand with 50K+ followers. Created campaign visuals, managed social media strategy, designed collateral, currated merchandise, and produced photography and video content to increase engagement. Developed seasonal marketing plans and coordinated partnerships, developed a brand guide to ensure consistency across all marketing channels.

Teacher, Studio Art at New Roots Charter School

June 1, 2024 - June 1, 2024

Taught studio art and graphic design to students in grades 9–12, introducing fundamentals of visual design, typography, and digital tools. Designed project-based lessons to nurture creativity, collaboration, and craftsmanship.

Owner & Designer at Hand + Hartwell Studio

June 1, 2024 - June 1, 2024

Develop brand identities, marketing materials, and digital assets to strengthen client presence across platforms. Execute projects spanning branding, website, packaging, invitations, photography, and custom design pieces. Balance creative strategy with hands-on production to deliver high-quality, cohesive visuals.

Designer & Production Specialist at Chase Design

August 1, 2019 - August 1, 2019

Collaborated with national brands including Coca-Cola, Starbucks, Nespresso, and Procter & Gamble to design packaging, shopper experiences, and brand assets. Balanced creative ideation with production precision, ensuring deliverables met brand and technical specifications. Partnered cross-functionally to bring creative concepts to life across campaigns.

Multi-Media Designer at WCNY (PBS Affiliate)

September 1, 2016 - September 1, 2016

Produced integrated visual campaigns across digital, print, web, and broadcast media. Designed layouts, curated content, and art-directed photo shoots for an 80-page bi-monthly magazine. Supported marketing events and initiatives through cohesive, brand-aligned creative.