Available to hire
I am Lakhal Hassane, a passionate Marketing and Communications Manager based in Algiers, Algeria. With a strong foundation in digital marketing, SEO, and product design, I thrive on crafting effective strategies and driving brand growth in the fintech and digital marketing sectors. I excel at coordinating teams, analyzing data, and managing comprehensive marketing campaigns that connect brands with their audiences.
With an MBA specializing in Marketing Management and hands-on experience in startup environments, I bring curiosity, creativity, and responsibility into every project. I enjoy leveraging my diverse technical skills in web development, UI/UX design, and communication to deliver impactful marketing solutions and enhance user experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Advanced
Arabic
Fluent
Work Experience
Marketing & Communication Manager at Company 3S PAY
July 31, 2025 - July 19, 2025Designed and executed a comprehensive digital marketing plan, led a complete SEO project involving on-page, off-page, and technical optimization. Identified and monitored indexing errors, planned and executed link acquisition strategies. Conducted data analysis, KPI tracking, and reporting. Created and maintained responsive websites using CMS. Designed and implemented a customer help center for improved user support. Planned and managed emailing campaigns. Contributed as Product Owner defining backlog features, team coordination, and product design (UI/UX). Managed a rebranding project. Handled communication responsibilities including point-of-sale advertising, communication materials creation, social media accounts management, and participation in professional events.
Webmarketing freelance at Netlux
March 31, 2024 - July 19, 2025Created a responsive website with a CMS, maintained the website, defined and executed digital marketing strategy. Led SEO projects with on-page, off-page, and technical optimization. Identified and monitored indexing errors. Provided copywriting for social media posts. Analyzed data and reported KPIs.
Digital marketing intern (Academy project) at Company SARL SOFCONTRA
September 30, 2023 - July 19, 2025Developed a digital marketing strategy for a customer conversion and retention solution.
Marketing & Communication Manager at Company 3S PAY
July 31, 2025 - July 24, 2025Led the design and execution of comprehensive digital marketing plans including SEO projects covering on-page, off-page, and technical optimization. Monitored indexing errors and executed link acquisition strategies. Managed data analysis, KPI tracking, and reporting. Created and maintained responsive websites using CMS and implemented a customer help center for improved user support. Planned and managed emailing campaigns. Contributed as Product Owner by defining backlog features, coordinating teams, and designing product UI/UX. Managed a rebranding project. Also responsible for designing point-of-sale advertising, communication materials, managing social media accounts, and preparing for professional events.
Webmarketing freelance at Netlux
March 31, 2024 - July 24, 2025Created responsive websites with CMS and maintained them. Defined and executed digital marketing strategies including SEO projects with on-page, off-page, and technical optimization. Identified and monitored indexing errors. Created social media posts via copywriting. Performed data analysis and KPI reporting.
Digital marketing intern (Academy project) at Company SARL SOFCONTRA
September 30, 2023 - July 24, 2025Developed a digital marketing strategy focused on customer conversion and retention solutions during an internship program.
Marketing & Communication Manager at Company 3S PAY
July 31, 2025 - July 24, 2025Designed and executed comprehensive digital marketing plans including SEO (on-page, off-page, and technical optimization), link acquisition strategies, and data analysis with KPI tracking. Managed website creation and maintenance using CMS and implemented a customer help center for enhanced user support. Led emailing campaigns and contributed as Product Owner by defining backlog features, coordinating teams, and designing product UI/UX. Also managed a rebranding project. Additionally, handled communication tasks such as designing point-of-sale advertising, creating communication materials, managing social media accounts, and participating in professional events.
Webmarketing freelance at Netlux
March 31, 2024 - July 24, 2025Created and maintained responsive websites using CMS, defined and executed digital marketing strategies, led SEO projects covering on-page, off-page, and technical optimization, monitored indexing errors, wrote copy for social media posts, and analyzed data with KPI reporting.
Digital marketing intern (Academy project) at Company SARL SOFCONTRA
September 30, 2023 - July 24, 2025Developed a digital marketing strategy aimed at customer conversion and retention solutions.
Marketing & Communication Manager at Company 3S PAY
July 31, 2025 - July 24, 2025Led and executed comprehensive digital marketing plans including SEO projects with on-page, off-page, and technical optimization. Managed link acquisition strategies, data analysis, KPI tracking, and maintenance of responsive websites with CMS. Designed customer help centers and managed emailing campaigns. Contributed as Product Owner for backlog feature definition, team coordination, and product UI/UX design. Also handled rebranding projects and social media account management and prepared and participated in professional events.
Webmarketing freelance at Netlux
March 31, 2024 - July 24, 2025Created and maintained responsive websites using CMS, defined and executed digital marketing strategies, and led SEO projects including on-page, off-page, and technical optimization. Identified and monitored indexing errors, copywrote social media posts, and performed data analysis with KPI reporting.
Digital marketing intern (Academy project) at Company SARL SOFCONTRA
September 30, 2023 - July 24, 2025Developed a digital marketing strategy focused on customer conversion and retention solutions.
Marketing & Communication Manager at 3S PAY | Startup Fintech
July 31, 2025 - August 8, 2025Led comprehensive digital marketing strategies including SEO (on-page, off-page, technical optimization), digital KPI tracking and reporting, and the creation and maintenance of responsive websites. Managed email campaigns and developed a customer help center to improve support. Acted as Product Owner coordinating teams and defining product backlog features with UI/UX design involvement. Oversaw social media accounts, point-of-sale advertising, communication materials creation, and rebranding projects. Participated actively in professional events representing the company.
Webmarketing Freelance at Netlux | Digital marketing agency
March 31, 2024 - August 8, 2025Created responsive websites with CMS and maintained them. Defined and executed digital marketing strategies including SEO projects with focus on on-page and off-page optimization and indexing error monitoring. Conducted social media copywriting, KPI data analysis, and reporting. Delivered tailored digital marketing solutions for clients to enhance their online presence.
Digital Marketing Intern (Academy Project) at SARL SOFCONTRA
September 30, 2023 - August 8, 2025Developed a digital marketing strategy focused on customer conversion and retention for a client solution, gaining practical experience in targeted marketing and strategic planning.
Education
MBA at International Management Institute (HIMI in partnership with PPA France)
September 1, 2022 - April 30, 2024Master 1 at Abou bekr belkaid university
September 1, 2018 - June 30, 2022Diploma at Miloud Boumechra High School
September 1, 2016 - June 30, 2018MBA at International Management Institute (HIMI in partnership with PPA France)
September 1, 2022 - April 30, 2024Master 1 at Abou Bekr Belkaid University
September 1, 2018 - June 30, 2022Diploma Baccalaureate at Miloud Boumechra High School
September 1, 2016 - June 30, 2018MBA at International Management Institute (HIMI in partnership with PPA France)
September 1, 2022 - April 30, 2024Master 1 at Abou bekr belkaid university
September 1, 2018 - June 30, 2022Diploma baccalaureate at Miloud Boumechra High School
September 1, 2016 - June 30, 2018MBA at International Management Institute (HIMI in partnership with PPA France)
September 1, 2022 - April 30, 2024Master 1 at Abou bekr belkaid university
September 1, 2018 - June 30, 2022Diploma baccalaureate at Miloud Boumechra High School
September 1, 2016 - June 30, 2018MBA: Master of Business Administration (Specialization : Marketing Management) at International Management Institute (HIMI in partnership with PPA France), Oran
September 1, 2022 - April 30, 2024Master 1 - Economic science and management at Abou Bekr Belkaid University, Tlemcen
September 1, 2018 - June 30, 2022Diploma baccalaureate - Management Economics at Miloud Boumechra High School, Tlemcen
September 1, 2016 - June 30, 2018Qualifications
Certificat Inbound marketing
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2024 - December 31, 2024Certificat Content marketing
January 1, 2024 - December 31, 2024Certificat for email marketing
January 1, 2024 - December 31, 2024Certificat CRM with Hub Spot
January 1, 2024 - December 31, 2024Certificat Inbound Marketing
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2024 - December 31, 2024Certificat Content Marketing
January 1, 2024 - December 31, 2024Certificat for Email Marketing
January 1, 2024 - December 31, 2024Certificat CRM with Hub Spot
January 1, 2024 - December 31, 2024Certificat Inbound marketing
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2024 - December 31, 2024Certificat Content marketing
January 1, 2024 - December 31, 2024Certificat for email marketing
January 1, 2024 - December 31, 2024Certificat CRM with Hub Spot
January 1, 2024 - December 31, 2024Certificat Inbound marketing
January 1, 2024 - December 31, 2024SEO Certification
January 1, 2024 - December 31, 2024Certificat Content marketing
January 1, 2024 - December 31, 2024Certificat for email marketing
January 1, 2024 - December 31, 2024Certificat CRM with Hub Spot
January 1, 2024 - December 31, 2024Certificat Inbound marketing
January 1, 2024 - August 8, 2025SEO Certification
January 1, 2024 - August 8, 2025Certificat Content marketing
January 1, 2024 - August 8, 2025Certificat for email marketing
January 1, 2024 - August 8, 2025Certificat CRM with Hub Spot
January 1, 2024 - August 8, 2025Industry Experience
Financial Services, Software & Internet, Professional Services, Media & Entertainment, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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