Senior Brand Designer & Creative Lead with 20+ years of experience helping high-growth brands clarify their story and show up consistently across every touchpoint. I specialize in building and evolving brand systems that connect strategy with beautiful, functional design—spanning digital, eCommerce, packaging, print, and campaigns. I’ve led creative for in-house teams, startups, and established brands, partnering closely with marketing, product, and leadership to deliver work that drives engagement, conversion, and long-term loyalty. As a freelancer, I bring senior-level thinking, hands-on execution, and a collaborative approach to help brands scale with clarity and impact.…

Hazel Bishop Graphics

Senior Brand Designer & Creative Lead with 20+ years of experience helping high-growth brands clarify their story and show up consistently across every touchpoint. I specialize in building and evolving brand systems that connect strategy with beautiful, functional design—spanning digital, eCommerce, packaging, print, and campaigns. I’ve led creative for in-house teams, startups, and established brands, partnering closely with marketing, product, and leadership to deliver work that drives engagement, conversion, and long-term loyalty. As a freelancer, I bring senior-level thinking, hands-on execution, and a collaborative approach to help brands scale with clarity and impact.…

Available to hire

Senior Brand Designer & Creative Lead with 20+ years of experience helping high-growth brands clarify their story and show up consistently across every touchpoint. I specialize in building and evolving brand systems that connect strategy with beautiful, functional design—spanning digital, eCommerce, packaging, print, and campaigns. I’ve led creative for in-house teams, startups, and established brands, partnering closely with marketing, product, and leadership to deliver work that drives engagement, conversion, and long-term loyalty. As a freelancer, I bring senior-level thinking, hands-on execution, and a collaborative approach to help brands scale with clarity and impact.

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Language

English
Fluent
French
Fluent

Work Experience

Marketing Art Director at Ecotrend Ecologics Ltd.
April 30, 2024 - Present
Led the visual development and implementation of a multi-brand system, creating templates for email, social, and digital campaigns. Created motion-enhanced visuals for product launches, landing pages, and performance ads to boost engagement and brand impact. Collaborated with executive stakeholders and cross-functional leads to maintain design excellence across fast-paced campaign cycles. Mentored junior designers and contributed to the scaling of team-wide creative standards and brand governance.
Digital Graphic Designer at CSC Generation: Sur La Table
November 1, 2021 - May 1, 2024
Delivered high-volume marketing design assets for a fast-paced digital retail environment, including lifecycle emails, seasonal campaigns, and performance ads. Integrated motion elements and video to enhance product storytelling across social and paid platforms. Built out brand-aligned templates for ongoing campaign use across email, digital, and paid media channels.
Founder & Creative Director at Hazel Bishop Graphics
January 31, 2018 - Present
Partnered with SaaS startups and growth-stage companies to deliver design systems, campaign collateral, and product visuals. Developed scalable asset kits for recurring marketing campaigns, including animated product explainers and landing page graphics. Built brand style guides, led stakeholder workshops, and consulted on in-house creative processes to improve consistency and speed.
Art Director at Colour Energy
September 1, 2016 - February 1, 2018
Created cross-platform brand visuals and campaign assets, managing both internal and vendor design execution. Directed photo shoots and created event collateral, POS displays, and digital content for new product rollouts.

Education

Vocational Diploma in Graphic Design at Rosemount Technology Center
September 7, 1998 - June 19, 2000
Learned how to successfully meet technical requirements in order to produce design layouts with type and images for print and web. From the conception stage through the actual final output, including photography and digital printing, with the necessary skills taught through various hands-on experiences. Using software such as Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver and WordPress, students end up possessing both the knowledge and technical skills required to have a great career in the industry.
B.A. Philosophy at Concordia University
September 2, 1996 - January 13, 1997
The Major in Philosophy is designed to provide a sound, basic understanding in the major topics and historical periods of philosophy. Philosophy teaches methods for analyzing and understanding the complex, novel and persistent problems that we face in science, politics, economics, and cultural and human affairs. It provides thorough training in reading, writing, speaking, and analysis of concepts and arguments. I completed stage I of the degree program.

Qualifications

Google Skillshop Certification | Grow Offline Sales
June 1, 2023 - August 1, 2023
Demonstrated knowledge of how to create and launch an offline sales strategy that meets business goals using best practices. Ability to create a Performance Max for store goals campaign to promote in-store products and services and measure the impact of the strategy. Able to build an offline sales solution for omnichannel and offline-only customers.
Google Skillshop Certification | Fundamentals of Digital Marketing
December 29, 2025 - July 3, 2023
Mastered the basics of digital marketing with this course accredited by Interactive Advertising Bureau Europe and The Open University. After 26 modules, all created by Google trainers, I learned the fundamentals of digital marketing with practical exercises and real-world examples to help you turn knowledge into action.
Google Digital Marketing & Analytics
January 1, 2023 - December 31, 2025
Able to offer data-driven insights using Google Analytics to inform creative decisions, optimize campaigns, and improve user engagement and conversion across digital channels.
Advanced Creative Leadership (LinkedIn Learning)
January 1, 2023 - December 31, 2023
Explored strategies to inspire innovation, lead high-performing creative teams, and turn ideas into impactful results. This course equipped me to foster collaboration, overcome creative challenges, and drive meaningful change in dynamic environments.
AI for Designers
January 11, 2030 - September 23, 2025
AI for Designers introduced me to the ways in which artificial intelligence can enhance the creative process, streamline workflows, and inspire innovative design solutions. I learned practical AI tools and techniques to boost productivity and bring my design ideas to life.
Brand Systems in Figma
January 11, 2030 - September 23, 2025
Brand Systems in Figma taught me how to create cohesive, scalable brand assets and design systems within Figma. I learned to streamline workflows, maintain consistency, and build adaptable components for impactful, unified brand experiences.
UX Copywriting – LinkedIn Learning
January 11, 2030 - September 23, 2025
Learned how to craft clear, engaging, and user-focused copy that enhances digital experiences. This course taught strategies for writing effective microcopy, calls-to-action, and interface text that guide users and improve usability.
Adobe Firefly AI Masterclass – Adobe Live
January 11, 2030 - September 23, 2025
I mastered Adobe Firefly AI to create stunning visuals. This live course guided me through AI-powered design tools, workflows, and techniques to bring my creative ideas to life faster and more efficiently.

Industry Experience

Retail, Energy & Utilities, Government, Healthcare, Real Estate & Construction, Software & Internet, Travel & Hospitality, Wholesale & Distribution, Consumer Goods, Media & Entertainment, Professional Services
    paper Kanabia CBD Packaging & Marketing Assets

    Created a comprehensive suite of visual and marketing assets for Kanabia CBD, including packaging, labels, website banners, product mock‑ups, icons, and digital assets. My work ensured cohesive brand expression across both digital and physical touchpoints, enhancing product presentation and supporting online engagement. This project demonstrates my ability to deliver versatile design solutions that elevate brand presence and drive audience connection — available for freelance packaging, branding, and digital design projects.

    https://www.twine.net/signin

    #hazelbishopgraphics

    uniE621 Proposal PowerPoint Design – Corporate Presentation
    Designed a polished and professional proposal PowerPoint, combining clear structure, engaging visuals, and branded elements to effectively communicate ideas and key information. The project included slide layout, typography, iconography, and visual hierarchy to ensure readability and impact. This work demonstrates my ability to create compelling, visually cohesive presentations—available for freelance PowerPoint, presentation design, and corporate communication projects. hazelbishopgraphics graphicdesigner designer powerpoint…
    uniE621 Tradeshow Invitation Design – Print & Digital
    Designed an engaging invitation for a tradeshow, crafted for both print and digital distribution. The project included layout, imagery, branding elements, and clear messaging to attract attendees and communicate key event details. This work showcases my ability to create visually compelling marketing materials that drive engagement—available for freelance design and production projects for events, tradeshows, and promotions. hazelbishopgraphics graphicdesigner designer…
    uniE621 40th Anniversary Logo Design – Brand Celebration
    Designed a distinctive 40th anniversary logo to celebrate the brand’s milestone, combining typography, color, and symbolic elements to reflect its history and achievements. The logo was created to be versatile across print, digital, and promotional materials, enhancing brand recognition while marking a special occasion. This project demonstrates my ability to create meaningful, memorable branding solutions—available for freelance logo and milestone design projects. hazelbishopgraphics graphicdesigner branding designer…
    uniE621 Dropship Postcard Design – Print Marketing Material
    Designed a high-impact print postcard intended for dropship distribution, combining eye-catching visuals, clear messaging, and brand elements to engage recipients. The project included layout, typography, and preparation for print-ready production, ensuring consistency and quality across each piece. This work demonstrates my ability to create effective direct-mail marketing materials—available for freelance print design and production projects. hazelbishopgraphics graphicdesigner designer…
    uniE621 40th Anniversary Logo Design – Brand Celebration
    Designed a distinctive 40th anniversary logo to celebrate the brand’s milestone, combining typography, color, and symbolic elements to reflect its history and achievements. The logo was created to be versatile across print, digital, and promotional materials, enhancing brand recognition while marking a special occasion. This project demonstrates my ability to create meaningful, memorable branding solutions—available for freelance logo and milestone design projects. hazelbishopgraphics graphicdesigner branding designer…
    uniE621 Corporate Letterhead Design – Print & Digital Word Version
    Designed a professional corporate letterhead for both print and a matching Microsoft Word template, ensuring consistency across physical and digital correspondence. The project included layout, typography, branding elements, and file preparation for versatile use. This work highlights my ability to create polished, functional branded stationery—available for freelance print and digital design projects. hazelbishopgraphics graphicdesigner branding designer…
    paper Dani Pepper CBD Packaging & Branding Design

    Developed packaging, label design, and visual branding for Dani Pepper CBD, a health and wellness product line based in Vancouver. My work focused on creating compelling, strategic design solutions that enhanced product appeal and aligned with brand positioning in the natural health space. This project demonstrates my ability to deliver thoughtful packaging and brand assets that resonate with consumers — available for freelance packaging, branding, and print design projects.

    https://www.twine.net/signin

    #hazelbishopgraphics

    uniE621 Comparison Chart Design – Digital & Print PDF
    Designed a clear and visually engaging comparison chart in both digital and print PDF formats. The project included organizing complex information, crafting a clean layout, and integrating brand elements to ensure clarity and impact. This work demonstrates my ability to create versatile, easy-to-understand visual communications—available for freelance design, layout, and production projects. hazelbishopgraphics graphicdesigner branding designer…
    paper Balance CBD Branding & Marketing Design

    Designed visual and marketing assets for Balance CBD, a natural wellness brand focused on high‑quality CBD products that promote balance and well‑being. My work included creating compelling graphics and layout for both print and digital materials that support product communication and brand presence. This project demonstrates my ability to deliver clean, effective design solutions for health‑focused consumer brands — available for freelance branding, packaging, and marketing design work.

    https://www.twine.net/signin

    #hazelbishopgraphics

    uniE621 Global Health Naturals Brochure & Full-Page Ad – Bilingual Design
    Designed and produced a bilingual (French and English) brochure and full-page ad for Global Health Naturals, ensuring consistent branding and clear communication across languages. The project included layout design, imagery, typography, and messaging to create visually engaging and informative marketing materials. This work demonstrates my ability to deliver polished, multilingual print assets—available for freelance branding, print, and marketing design projects. graphicdesigner branding designer hazelbishopgraphics…
    uniE621 Global Health Naturals Brochure & Full-Page Ad – Bilingual Design
    Designed and produced a bilingual (French and English) brochure and full-page ad for Global Health Naturals, ensuring consistent branding and clear communication across languages. The project included layout design, imagery, typography, and messaging to create visually engaging and informative marketing materials. This work demonstrates my ability to deliver polished, multilingual print assets—available for freelance branding, print, and marketing design projects. graphicdesigner branding designer hazelbishopgraphics…