Hanne Nielsen

VerifiedProAvailable to hire

Creative Design Leader with 16+ years of experience crafting high-impact visual assets, brand systems, and multi-channel marketing campaigns.

About

Creative Design Leader with 16+ years of experience crafting high-impact visual assets, brand systems, and multi-channel marketing campaigns. Proven track record of leading projects from concept through production while maintaining brand consistency across digital omnichannels. I combine strategic thinking with refined visual and content craft to build cohesive brand ecosystems that elevate market presence, deepen audience engagement, and drive measurable business outcomes, even in fast-paced, high-growth environments.
Technical Skills & Tools
Adobe Creative Suite & Figma: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Animate
Content Management Systems: WordPress, Shopify, Squarespace, Shopify
Project Management & Collaboration: Monday.com, Asana, Trello, Basecamp, Jira, Hootsuite
AI Tools & Workflow: I use AI strategically across three levels to accelerate creative and marketing work:
Template-driven tools (Canva, Mailchimp) for rapid idea generation and efficient production of standard marketing assets
Social Media paid ad management using Albert AI
Fully generative AI tools (Adobe Firefly, Chat GPT, Claude, Grok, Google Gemini and Vertex AI Studio, Eleven Labs) with custom prompt engineering and design to develop high-quality content, visuals, and marketing materials that support stronger brand impact and engagement
Key Achievements
Led a full UI/UX redesign of an online ordering platform that increased online orders by 1,300% in six months, while managing a $100K marketing budget and reducing expenses by 27% without compromising quality.
Designed and executed high-performing multi-channel campaigns (email, social, print, and digital) that achieved a 36.6% unique email open rate and an 83% increase in subscriptions for a monthly industry publication.
Built scalable design systems and reusable templates that reduced asset production time by 60%, while creating packaging, private-label labeling, and a 100+ page annual catalogue.
Built and led a multidisciplinary creative team, overseeing end-to-end production across websites (Shopify & WordPress), motion graphics, brand launches, and cross-channel campaigns while ensuring strong brand consistency and measurable growth in engagement.

Industry experience

  • Retail
  • Energy & Utilities
  • Government
  • Healthcare
  • Real Estate & Construction
  • Software & Internet
  • Travel & Hospitality
  • Wholesale & Distribution
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Non-Profit Organization
  • Education

Projects · 49

When a presentation needs to open doors, the design has to do more than look good — it has to communicate clearly and build trust. This is the kind of work I love doing for agencies and brands. If you need a freelance designer for presentations, proposals, or content design, I’d love to collaborate. View more work: hazelbishopgraphics.com hazelbishopgraphics RFP PresentationDesign GraphicDesigner FreelanceDesign ContentDesign AgencyWork

  • AI Video Editor
  • Graphic Designer

From bold headlines to clear value propositions and polished mockups, every slide was crafted to feel premium and purposeful. Looking for a freelance graphic & content designer who can elevate your presentations, proposals, and brand materials? hazelbishopgraphics PresentationDesign RFPDesign GraphicDesign FreelanceDesigner ContentDesign PitchDeck

  • AI Video Editor
  • Graphic Designer

Ecotrend Ecologics needed a clear brand guideline document to ensure consistent use of corporate colours, typography, and visual elements across all marketing materials and platforms. I developed a comprehensive brand guidelines document that defined the official colour palette, font system, logo usage, and key branding elements. The guide provided practical rules and examples to support consistent application across digital and print touchpoints. The finished guidelines created a unified visual system that strengthened brand consistency, simplified design decisions, and supported a more professional and cohesive brand presence across all channels.

  • Graphic Designer

Created a comprehensive suite of visual and marketing assets for Kanabia CBD, including packaging, labels, website banners, product mock‑ups, icons, and digital assets. My work ensured cohesive brand expression across both digital and physical touchpoints, enhancing product presentation and supporting online engagement. This project demonstrates my ability to deliver versatile design solutions that elevate brand presence and drive audience connection — available for freelance packaging, branding, and digital design projects.

https://www.twine.net/signin

#hazelbishopgraphics

Designed a polished and professional proposal PowerPoint, combining clear structure, engaging visuals, and branded elements to effectively communicate ideas and key information. The project included slide layout, typography, iconography, and visual hierarchy to ensure readability and impact. This work demonstrates my ability to create compelling, visually cohesive presentations—available for freelance PowerPoint, presentation design, and corporate communication projects. hazelbishopgraphics graphicdesigner designer powerpoint

  • Art Director
  • Brand Designer
  • Graphic Designer

Designed an engaging invitation for a tradeshow, crafted for both print and digital distribution. The project included layout, imagery, branding elements, and clear messaging to attract attendees and communicate key event details. This work showcases my ability to create visually compelling marketing materials that drive engagement—available for freelance design and production projects for events, tradeshows, and promotions. hazelbishopgraphics graphicdesigner designer https://www.behance.net/hannenielsen1

  • Art Director
  • Brand Designer
  • Graphic Designer

Designed a distinctive 40th anniversary logo to celebrate the brand’s milestone, combining typography, color, and symbolic elements to reflect its history and achievements. The logo was created to be versatile across print, digital, and promotional materials, enhancing brand recognition while marking a special occasion. This project demonstrates my ability to create meaningful, memorable branding solutions—available for freelance logo and milestone design projects. hazelbishopgraphics graphicdesigner branding designer

  • Art Director
  • Brand Designer
  • Graphic Designer

Designed a high-impact print postcard intended for dropship distribution, combining eye-catching visuals, clear messaging, and brand elements to engage recipients. The project included layout, typography, and preparation for print-ready production, ensuring consistency and quality across each piece. This work demonstrates my ability to create effective direct-mail marketing materials—available for freelance print design and production projects. hazelbishopgraphics graphicdesigner designer

  • Art Director
  • Brand Designer
  • Graphic Designer

Designed a distinctive 40th anniversary logo to celebrate the brand’s milestone, combining typography, color, and symbolic elements to reflect its history and achievements. The logo was created to be versatile across print, digital, and promotional materials, enhancing brand recognition while marking a special occasion. This project demonstrates my ability to create meaningful, memorable branding solutions—available for freelance logo and milestone design projects. hazelbishopgraphics graphicdesigner branding designer

  • Art Director
  • Brand Designer
  • Graphic Designer

Designed a professional corporate letterhead for both print and a matching Microsoft Word template, ensuring consistency across physical and digital correspondence. The project included layout, typography, branding elements, and file preparation for versatile use. This work highlights my ability to create polished, functional branded stationery—available for freelance print and digital design projects. hazelbishopgraphics graphicdesigner branding designer

  • Art Director
  • Brand Designer
  • Graphic Designer

Developed packaging, label design, and visual branding for Dani Pepper CBD, a health and wellness product line based in Vancouver. My work focused on creating compelling, strategic design solutions that enhanced product appeal and aligned with brand positioning in the natural health space. This project demonstrates my ability to deliver thoughtful packaging and brand assets that resonate with consumers — available for freelance packaging, branding, and print design projects.

https://www.twine.net/signin

#hazelbishopgraphics

  • Art Director
  • Digital Marketer
  • Graphic Designer

Work experience

Marketing Art Director · Ecotrend Ecologics Ltd.Apr 2024 – Mar 2026 · 2 yrs

Led the visual development and implementation of a multi-brand system, creating templates for email, social, and digital campaigns. Created motion-enhanced visuals for product launches, landing pages, and performance ads to boost engagement and brand impact. Collaborated with executive stakeholders and cross-functional leads to maintain design excellence across fast-paced campaign cycles. Mentored junior designers and contributed to the scaling of team-wide creative standards and brand governance.

Digital Graphic Designer · CSC Generation: Sur La TableOct 2021 – Apr 2024 · 2 yrs 7 mos

Delivered high-volume marketing design assets for a fast-paced digital retail environment, including lifecycle emails, seasonal campaigns, and performance ads. Integrated motion elements and video to enhance product storytelling across social and paid platforms. Built out brand-aligned templates for ongoing campaign use across email, digital, and paid media channels.

Creative Lead/Contract Content Creator · Hazel Bishop GraphicsFeb 2018 – Present · 8 yrs 10 mos

Designed user-friendly website layouts and e-commerce product detail pages (PDPs) in Adobe Express and Shopify, incorporating interactive carousels and optimized user flows. Developed cohesive branding systems, logos, and style guides for clients across real estate, corporate, public, and non-profit sectors, ensuring strong visual identity and improved user experience. Developed multi-channel marketing content and campaign assets, including social media strategies managed through Buffer and Meta tools, animated banners, and dynamic presentations created in Google Slides with Gemini. Leveraged AI tools such as ChatGPT, Claude, and Adobe Firefly to accelerate ideation, content variations, and visual exploration while maintaining brand consistency and driving engagement. Produced high-quality print and digital marketing materials (including brochures, manuals, promotional assets, and branded proposals) using Adobe Creative Suite and AI-assisted workflows to improve production efficiency and campaign response rates. Created packaging designs for multiple industries, aligning closely with brand identity and print production standards while using generative AI tools to explore concepts and refine visual directions more efficiently. Managed end-to-end project coordination, including client communications, vendor relationships, and production timelines across print, digital, and e-commerce campaigns, ensuring on-time delivery and consistent brand quality.

Education

Vocational Diploma in Graphic Design · Rosemount Technology Center1998 – 2000

Learned how to successfully meet technical requirements in order to produce design layouts with type and images for print and web. From the conception stage through the actual final output, including photography and digital printing, with the necessary skills taught through various hands-on experiences. Using software such as Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver and WordPress, students end up possessing both the knowledge and technical skills required to have a great career in the industry.

B.A. Philosophy · Concordia University1996 – 1997

The Major in Philosophy is designed to provide a sound, basic understanding in the major topics and historical periods of philosophy. Philosophy teaches methods for analyzing and understanding the complex, novel and persistent problems that we face in science, politics, economics, and cultural and human affairs. It provides thorough training in reading, writing, speaking, and analysis of concepts and arguments. I completed stage I of the degree program.

Certifications and awards· 8

Google Skillshop Certification | Grow Offline Sales2023

Demonstrated knowledge of how to create and launch an offline sales strategy that meets business goals using best practices. Ability to create a Performance Max for store goals campaign to promote in-store products and services and measure the impact of the strategy. Able to build an offline sales solution for omnichannel and offline-only customers.

Google Skillshop Certification | Fundamentals of Digital Marketing2025 – 2023

Mastered the basics of digital marketing with this course accredited by Interactive Advertising Bureau Europe and The Open University. After 26 modules, all created by Google trainers, I learned the fundamentals of digital marketing with practical exercises and real-world examples to help you turn knowledge into action.

Google Digital Marketing & Analytics2023 – 2025

Able to offer data-driven insights using Google Analytics to inform creative decisions, optimize campaigns, and improve user engagement and conversion across digital channels.

Advanced Creative Leadership (LinkedIn Learning)2023

Explored strategies to inspire innovation, lead high-performing creative teams, and turn ideas into impactful results. This course equipped me to foster collaboration, overcome creative challenges, and drive meaningful change in dynamic environments.

Testimonials · 5.0 from 1 review

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