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I'm a highly motivated, results-driven leader with 8 years in marketing, 10 years in leadership, and 20 years in web development and design. I combine commercial strategy with hands-on execution, empowering diverse teams to deliver measurable growth. I’m passionate about refining marketing strategy, leveraging MarTech and data-driven insights to optimise web product performance in challenging and regulated B2B and B2C environments, while improving accessibility, UX, and customer satisfaction.…I'm a highly motivated, results-driven leader with 8 years in marketing, 10 years in leadership, and 20 years in web development and design. I combine commercial strategy with hands-on execution, empowering diverse teams to deliver measurable growth. I’m passionate about refining marketing strategy, leveraging MarTech and data-driven insights to optimise web product performance in challenging and regulated B2B and B2C environments, while improving accessibility, UX, and customer satisfaction.

Hazel Rigby

Digital Marketer, Marketing Strategist, Web Developer, +3

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I'm a highly motivated, results-driven leader with 8 years in marketing, 10 years in leadership, and 20 years in web development and design. I combine commercial strategy with hands-on execution, empowering diverse teams to deliver measurable growth. I’m passionate about refining marketing strategy, leveraging MarTech and data-driven insights to optimise web product performance in challenging and regulated B2B and B2C environments, while improving accessibility, UX, and customer satisfaction.…I'm a highly motivated, results-driven leader with 8 years in marketing, 10 years in leadership, and 20 years in web development and design. I combine commercial strategy with hands-on execution, empowering diverse teams to deliver measurable growth. I’m passionate about refining marketing strategy, leveraging MarTech and data-driven insights to optimise web product performance in challenging and regulated B2B and B2C environments, while improving accessibility, UX, and customer satisfaction.

Available to hire

I’m a highly motivated, results-driven leader with 8 years in marketing, 10 years in leadership, and 20 years in web development and design. I combine commercial strategy with hands-on execution, empowering diverse teams to deliver measurable growth.

I’m passionate about refining marketing strategy, leveraging MarTech and data-driven insights to optimise web product performance in challenging and regulated B2B and B2C environments, while improving accessibility, UX, and customer satisfaction.

Skills

Experience Level

Expert

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Intermediate

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Intermediate

Work Experience

Website Manager at Pet Drugs Online

November 1, 2024 - February 28, 2025

Led web strategy and digital marketing initiatives, coordinating cross-functional teams up to 330 members; defined roadmaps for web product improvements, SEO/CRO, and multichannel campaigns; managed CRM workflows and data-driven optimization to improve site performance and accessibility.

Webmaster at Sun Life

March 1, 2022 - September 30, 2024

Governed corporate website presence, oversaw web product management, CMS workflows, analytics, and cross-functional collaboration with marketing, IT, and agencies to enhance customer journeys and conversions.

Digital Marketing Consultant at Freelance

April 1, 2021 - April 30, 2022

Provided freelance marketing consulting for B2B/B2C clients; designed and executed digital campaigns across channels, built email workflows, and implemented SEM/SEO strategies and CRO tests to deliver measurable growth.

Marketing Manager at FOWA

September 1, 2017 - April 30, 2021

Led the marketing function, developing strategy and roadmaps; managed campaigns, PR, social media, content, SEM/SEO and paid media; led or partnered on CRM workflows and team/offshore agency collaborations to drive growth.

Property Manager at Bridge Estate

August 1, 2015 - September 30, 2017

Property management roles focusing on portfolio coordination, tenant relations, and marketing/operational improvements.

Lead Developer (Full-Stack) at UBM & Barbour Index

April 1, 2002 - May 31, 2006

Led full-stack development, web product management, analytics, content & dev management; contributed to SaaS and e-commerce initiatives, improved CX, UX, CRO, and led cross-functional teams.