Curated original content for multiple social platforms including images, graphic design, and video editing. Analyzed Insights to determine posting strategy for optimal engagement and conversions. Designed and maintained the website. Managed brand reputation and responded to reviews in a professional and compassionate manner. Converted online followers to clients through exceptional client service. Developed and maintained relationships with community partners. Represented the company and educated potential clients at community events. Supported the Hospital Administrator in the daily running of the hospital. Organized and participated in staff appreciation events.

Founder at Calluna Digital Media, LLC

February 1, 2020 - Present

Founded Calluna Digital Media to provide social media and graphic design services to small businesses. Developed content strategies, produced visuals, and managed client campaigns to improve online presence and engagement.

Non-Profit Marketing at Goochland Pet Lovers

November 30, 2019 - Present

Began working with Goochland Pet Lovers on a volunteer basis doing graphic design work on things such as flyers, programs, posters, and cards. In 2022, I began working with Goochland Pet Lovers on a contract basis managing their email and social media marketing in addition to the graphic design work. I have put together numerous successful campaigns for things like Giving Tuesday, and helped market the 5th Anniversary Event in 2025.

Executive Director at Veterinary Financial Summit

April 4, 2020 - December 31, 2023

Event coordinating, email and social media marketing, and graphic design.