Available to hire
Hi, I’m Heather Oliver, a passionate digital and social media marketer with a knack for creating engaging content and driving brand growth. I specialize in developing tailored social media strategies and executing campaigns that connect brands with their audiences effectively. With a background in business administration and extensive hands-on experience managing multiple brands, I enjoy crafting marketing solutions that make a real impact.
I love staying ahead of social media trends and using data-driven insights to optimize campaign performance. Whether I’m managing influencer collaborations or creating on-brand graphics, my goal is to help brands tell their stories authentically and grow their communities meaningfully.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Founder and Head Social Strategist at Oliver and Co. Social, LLC
October 1, 2020 - PresentDeveloped Social Media Strategy and executed custom campaigns tailored to client goals across industries. Built monthly, platform-specific organic content calendars aligned with brand voice, key dates, and current trends. Drove account growth through active comment moderation, follower engagement, and proactive outreach. Identified and managed influencers for product seeding, paid campaigns, and brand awareness initiatives. Planned, launched, and optimized paid ad campaigns on Meta (Facebook/Instagram) tailored to lead generation and engagement. Conducted quarterly reporting on KPIs, campaign performance, follower growth, and engagement trends with actionable insights. Designed on-brand graphics, social templates, and promotional materials using tools like Canva. Captured original, branded photography for product launches, lifestyle content, and client libraries. Monitored social trends, algorithm changes, and competitor content to optimize performance and stay ahead of the curve.
Social Media Manager at HireInfluence
November 1, 2022 - July 22, 2025Led the social content strategy for an award-winning influencer marketing agency, driving engagement across all platforms. Developed and executed social media calendars that aligned with business goals and brand positioning. Created original content and copy to showcase the agency’s expertise and elevate its voice as a thought leader in influencer marketing. Increased visibility and engagement among Fortune 1000 marketing executives and influencer partners through targeted, value-driven content. Collaborated with internal departments to spotlight campaign success stories and client case studies across social channels. Analyzed performance metrics monthly to refine strategy, improve reach, and support lead generation goals. Maintained consistent brand presence across all platforms, ensuring a professional and engaging digital footprint.
Director of Marketing and Business Development at VeryVera LLC
October 1, 2020 - July 22, 2025Executed social media strategy, content creation, scheduling, and analytics reporting for three distinct company brands. Responsible for organizing monthly social media meetings, collaborating on content ideas with coworkers, and analyzing and reporting key insights. Proficient in Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Youtube. Organized, styled and photographed content shoots. Executed paid social strategy for brand awareness and conversion campaigns. Created a social media influencer campaign for The VeryVera Cookbook and further managed user-generated content for the brand's best interests. Acted as the Guest Relations Liaison for The VeryVera Show. Acted as the Advertising Manager selling commercial advertising spots, managing the barter list, and communicating with stations in 20 markets. As the Business Development Director: promoted The VeryVera Show sponsorship through seasonal sponsorships, product placements, and paid partnerships; managed partner relationship
Social Media Manager at Connect Marketing Services
May 1, 2019 - July 22, 2025Executed social media marketing strategy for 25 brands. Wrote and produced copy for accounts in industries including Food and Beverage, Automotive, Healthcare, Fashion and Lifestyle, and Media and Entertainment. Performed brand awareness, consideration, and conversion campaigns through Facebook Ads manager improving ROAS 16:1. Increased engagement on social ads by 25%. Monitored reviews and customer feedback on accounts. Photographed and created social content for local business partners. Performed SEM through GoogleAdwords. Conducted email marketing through Mailchimp. Designed client websites through Wix and Wordpress. Created logos and graphics using Canva, Indesign, and Photoshop. Hired and trained interns.
Digital Marketing Coordinator at Mercy Health Center
April 1, 2019 - July 22, 2025Implemented an overhaul of current marketing strategy using a three-prong plan comprised of traditional advertising, public relations, and digital marketing. Promoted fundraising events through social marketing with measurable KPIs. Conducted market research on target audience to aid in the development of new social media marketing strategy. Presented final marketing campaign pitch to an audience of 30 judges.
Sales and Marketing Intern at The Walt Disney Company
May 1, 2017 - July 22, 2025Completed a semester-long internship under a world-renowned brand. Attained certifications in Marketing, Sales, and Leadership. Led “merchantainment” efforts to increase sales revenues among a daily average of 53,000 guests. Utilized innovative problem-solving solutions to maintain customer satisfaction. Exceeded sales revenue quota.
Founder and Head Social Strategist at Oliver and Co. Social, LLC
October 1, 2020 - PresentDevelops Social Media Strategy and executes custom campaigns tailored to client goals across industries. Builds monthly, platform-specific organic content calendars aligned with brand voice, key dates, and current trends. Drives account growth through active comment moderation, follower engagement, and proactive outreach. Identifies and manages influencers for product seeding, paid campaigns, and brand awareness initiatives. Sources, organizes, and repurposes high-performing UGC for use across social and digital platforms. Plans, launches, and optimizes paid ad campaigns on Meta (Facebook/Instagram), tailored to lead generation and engagement. Conducts quarterly reporting on KPIs, campaign performance, follower growth, and engagement trends with actionable insights. Designs on-brand graphics, social templates, and promotional materials using tools like Canva. Captures original, branded photography for product launches, lifestyle content, and client libraries. Monitors social trends, al
Social Media Manager at HireInfluence
November 30, 2022 - July 22, 2025Led the social content strategy for an award-winning influencer marketing agency, driving engagement across all platforms. Developed and executed social media calendars that aligned with business goals and brand positioning. Created original content and copy to showcase the agency’s expertise and elevate its voice as a thought leader in influencer marketing. Increased visibility and engagement among Fortune 1000 marketing executives and influencer partners through targeted, value-driven content. Collaborated with internal departments to spotlight campaign success stories and client case studies across social channels. Analyzed performance metrics monthly to refine strategy, improve reach, and support lead generation goals. Maintained consistent brand presence across all platforms, ensuring a professional and engaging digital footprint.
Director of Marketing and Business Development at VeryVera LLC
October 31, 2020 - July 22, 2025Executed social media strategy, content creation, scheduling, and analytics reporting for three distinct company brands. Responsible for organizing monthly social media meetings, collaborating on content ideas with coworkers, and analyzing and reporting key insights. Proficient in Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Youtube. Organized, styled and photographed content shoots. Executed paid social strategy for brand awareness and conversion campaigns. Created a social media influencer campaign for The VeryVera Cookbook and further managed user-generated content for the brand's best interests. Acted as the Guest Relations Liaison and Advertising Manager handling commercial advertising spots and managing partnerships. Promoted sponsorships through seasonal sponsorships, product placements, and paid partnerships; managed partner relationships and handled business contracts and transactions.
Social Media Manager at Connect Marketing Services
May 31, 2019 - July 22, 2025Executed social media marketing strategy for 25 brands. Wrote and produced copy for accounts in industries including Food and Beverage, Automotive, Healthcare, Fashion and Lifestyle, and Media and Entertainment. Performed brand awareness, consideration, and conversion campaigns through Facebook Ads manager improving ROAS 16:1. Increased engagement on social ads by 25%. Monitored reviews and customer feedback on accounts. Photographed and created social content for local business partners. Performed SEM through GoogleAdWords. Conducted email marketing through Mailchimp. Designed client websites through Wix and Wordpress. Created logos and graphics using Canva, Indesign, and Photoshop. Hired and trained interns.
Digital Marketing Coordinator at Mercy Health Center
April 30, 2019 - July 22, 2025Implemented an overhaul of current marketing strategy using a three-prong plan comprised of traditional advertising, public relations, and digital marketing. Promoted fundraising events through social marketing with measurable KPIs. Conducted market research on target audience to aid in the development of new social media marketing strategy. Presented final marketing campaign pitch to an audience of 30 judges.
Sales and Marketing Intern at The Walt Disney Company
May 31, 2017 - July 22, 2025Completed a semester-long internship under a world-renowned brand. Attained certifications in Marketing, Sales and Leadership. Led “merchantainment” efforts to increase sales revenues among a daily average of 53,000 guests. Utilized innovative problem-solving solutions to maintain customer satisfaction. Exceeded sales revenue quota. Implemented an overhaul of current marketing strategy using traditional advertising, public relations, and digital marketing. Promoted fundraising events through social marketing with measurable KPIs. Conducted market research on target audience to aid in the development of new social media marketing strategy. Presented final marketing campaign pitch to an audience of 30 judges.
Education
Bachelors of Business Administration at University of Georgia
January 1, 2015 - May 1, 2019Bachelors of Business Administration at University of Georgia
January 1, 2015 - May 1, 2019Qualifications
Google Adwords
March 1, 2018 - March 31, 2018Google Analytics
February 1, 2018 - February 28, 2018InDesign CC Essential Training
January 1, 2019 - January 31, 2019Photoshop CC Essential Training: Basics and Design
March 1, 2019 - March 31, 2019Google Adwords
March 1, 2018 - March 31, 2018Google Analytics
February 1, 2018 - February 28, 2018InDesign CC Essential Training
January 1, 2019 - January 31, 2019Photoshop CC Essential Training: Basics and Design
March 1, 2019 - March 31, 2019Industry Experience
Media & Entertainment, Professional Services, Healthcare, Retail, Consumer Goods
Hire a Social Media Freelancer
We have the best social media freelancer experts on Twine. Hire a social media freelancer in Birmingham today.