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Full-stack WordPress Developer with 12+ years of experience building fast, reliable, and high-performing websites for clients across Australia, the US, and Singapore. I specialize in custom WordPress development, WooCommerce, ACF, API integrations, multisite setups, speed optimization, SEO, and turning Figma designs into responsive websites. I also work with Shopify, CRO tools, automation workflows, and deployment pipelines, so I’m not just on the coding side—I handle the full build process from planning to launch and ongoing improvements. I’m comfortable taking ownership of projects, communicating clearly, and making sure everything I deliver is clean, scalable, and conversion-focused. I also use AI tools to speed up development and improve quality without cutting corners. In short, I build websites that work well, load fast, and actually help businesses grow.…Full-stack WordPress Developer with 12+ years of experience building fast, reliable, and high-performing websites for clients across Australia, the US, and Singapore. I specialize in custom WordPress development, WooCommerce, ACF, API integrations, multisite setups, speed optimization, SEO, and turning Figma designs into responsive websites. I also work with Shopify, CRO tools, automation workflows, and deployment pipelines, so I’m not just on the coding side—I handle the full build process from planning to launch and ongoing improvements. I’m comfortable taking ownership of projects, communicating clearly, and making sure everything I deliver is clean, scalable, and conversion-focused. I also use AI tools to speed up development and improve quality without cutting corners. In short, I build websites that work well, load fast, and actually help businesses grow.

Heidea Rubiato

Full Stack Developer, Web Developer, Back-End Developer, +2

5.0 (1 review)

Full-stack WordPress Developer with 12+ years of experience building fast, reliable, and high-performing websites for clients across Australia, the US, and Singapore. I specialize in custom WordPress development, WooCommerce, ACF, API integrations, multisite setups, speed optimization, SEO, and turning Figma designs into responsive websites. I also work with Shopify, CRO tools, automation workflows, and deployment pipelines, so I’m not just on the coding side—I handle the full build process from planning to launch and ongoing improvements. I’m comfortable taking ownership of projects, communicating clearly, and making sure everything I deliver is clean, scalable, and conversion-focused. I also use AI tools to speed up development and improve quality without cutting corners. In short, I build websites that work well, load fast, and actually help businesses grow.…Full-stack WordPress Developer with 12+ years of experience building fast, reliable, and high-performing websites for clients across Australia, the US, and Singapore. I specialize in custom WordPress development, WooCommerce, ACF, API integrations, multisite setups, speed optimization, SEO, and turning Figma designs into responsive websites. I also work with Shopify, CRO tools, automation workflows, and deployment pipelines, so I’m not just on the coding side—I handle the full build process from planning to launch and ongoing improvements. I’m comfortable taking ownership of projects, communicating clearly, and making sure everything I deliver is clean, scalable, and conversion-focused. I also use AI tools to speed up development and improve quality without cutting corners. In short, I build websites that work well, load fast, and actually help businesses grow.

Available to hire

Full-stack WordPress Developer with 12+ years of experience building fast, reliable, and high-performing websites for clients across Australia, the US, and Singapore. I specialize in custom WordPress development, WooCommerce, ACF, API integrations, multisite setups, speed optimization, SEO, and turning Figma designs into responsive websites.
I also work with Shopify, CRO tools, automation workflows, and deployment pipelines, so I’m not just on the coding side—I handle the full build process from planning to launch and ongoing improvements.
I’m comfortable taking ownership of projects, communicating clearly, and making sure everything I deliver is clean, scalable, and conversion-focused. I also use AI tools to speed up development and improve quality without cutting corners.
In short, I build websites that work well, load fast, and actually help businesses grow.

Skills

Experience Level

Expert

Expert

Expert

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Expert

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Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Full Stack WordPress Developer at GSQUARED (Australia)

May 1, 2025 - Present

Build fully custom WordPress websites from Figma designs using Advanced Custom Fields and page builders; maintain multisite environments; customize WooCommerce; implement A/B testing with VWO and Nelio; integrate SendGrid campaigns and marketing automation; implement Google Tag Manager and Google Analytics; manage tasks via Git and Asana; collaborate with marketing teams for CRO; leverage AI tools for code generation, debugging, docs and workflow automation; ensure uptime and performance.

Full Stack WordPress Developer at Search It Local

December 1, 2024 - Present

Optimized websites for 90+ PageSpeed scores on mobile and desktop; implemented advanced SEO; managed SEO-driven content across WordPress, Shopify, Squarespace and Framer; designed high-fidelity mockups in Figma; built WordPress sites with Elementor, Divi, Bricks, WPBakery, Gutenberg to enhance performance and scalability.

Full Stack WordPress Developer at 2 Dam Creative Pty Ltd

May 1, 2025 - August 1, 2025

Design and develop high-performance, custom WordPress websites via ACF; create custom post types, taxonomies and advanced ACF structures; optimize site performance (caching, CDN, lazy loading, image compression); integrate third-party services (eCommerce, bookings, payments, CRM); ensure cross-browser compatibility and responsive design; implement API integrations; develop custom WordPress themes and plugins; manage hosting and deployments with GitHub workflows; maintain SEO and security best practices.

Full Stack WordPress Developer at Game My Biz

May 1, 2025 - August 1, 2025

Design and develop high-performance WordPress sites via Elementor to deliver digital experiences; integrate e-commerce and CRM tools; optimize performance; manage hosting and deployments.

Full Stack WordPress Developer at Education For Life

February 1, 2025 - March 1, 2025

Design and develop WordPress websites; implement custom themes and plugins; optimize for performance and SEO.

Full Stack WordPress Developer at Adaca (Former Station Five - Australia)

July 1, 2021 - March 1, 2025

Design and develop WordPress websites; implement custom themes, plugins and PHP applications; ensure scalability and SEO.

Full Stack WordPress Developer at Traffic Radius

January 1, 2023 - May 1, 2024

Main multi-site WordPress development and theme customization; API integrations; performance optimization.

Full Stack WordPress Developer at ViewQuest Singapore & Malaysia

April 1, 2022 - November 1, 2024

Develop multi-site WordPress solutions; implement front-end and back-end features; optimize for speed and SEO; integrate analytics and tracking.

Full Stack WordPress Developer at Titanium FX (Strategic Media Partners)

January 1, 2019 - June 1, 2022

Led development team; built client websites using WordPress, WooCommerce and API integrations; improved site performance and SEO.

Full Stack WordPress Developer at Brivity VA

January 1, 2019 - June 1, 2022

Email handling and building websites using multi-site real estate templates; led development teams and ensured timely delivery.

Full Stack WordPress Developer at Fathers

April 1, 2022 - November 1, 2024

Built and redesigned multiple company sites including fathers.com, grandkidsmatter.org, and app.fathers.com; performed from-scratch assessments and development.

Full Stack WordPress Developer at Traffic Radius (AU)

January 1, 2023 - May 1, 2024

Main multi-site WordPress development and theme customization; API integrations; performance optimization.

Full Stack WordPress Developer at ViewQuest Singapore

April 1, 2022 - November 1, 2024

SEO optimization, responsive design, site maintenance and performance improvements.