Hi, I’m Emmanuel Adepoju, a results-driven marketing professional with 10+ years helping ecommerce brands grow revenue through email, automation, and lifecycle marketing. I specialize in segmentation, data-driven campaigns, and cross-channel strategies (email, SMS, and paid) that drive engagement and retention. I thrive on turning data into actionable insights and crafting customer journeys that maximize lifetime value. I’ve led campaigns for 15+ brands across industries, partnering with platforms like Shopify, Klaviyo, HubSpot, and Mailchimp to deliver measurable ROI. I’m passionate about creative, yet rigorous marketing that blends creativity with analytics to scale brands and deliver tangible growth.

Hi, I’m Emmanuel Adepoju, a results-driven marketing professional with 10+ years helping ecommerce brands grow revenue through email, automation, and lifecycle marketing. I specialize in segmentation, data-driven campaigns, and cross-channel strategies (email, SMS, and paid) that drive engagement and retention. I thrive on turning data into actionable insights and crafting customer journeys that maximize lifetime value. I’ve led campaigns for 15+ brands across industries, partnering with platforms like Shopify, Klaviyo, HubSpot, and Mailchimp to deliver measurable ROI. I’m passionate about creative, yet rigorous marketing that blends creativity with analytics to scale brands and deliver tangible growth.

Available to hire

Hi, I’m Emmanuel Adepoju, a results-driven marketing professional with 10+ years helping ecommerce brands grow revenue through email, automation, and lifecycle marketing. I specialize in segmentation, data-driven campaigns, and cross-channel strategies (email, SMS, and paid) that drive engagement and retention. I thrive on turning data into actionable insights and crafting customer journeys that maximize lifetime value.

I’ve led campaigns for 15+ brands across industries, partnering with platforms like Shopify, Klaviyo, HubSpot, and Mailchimp to deliver measurable ROI. I’m passionate about creative, yet rigorous marketing that blends creativity with analytics to scale brands and deliver tangible growth.

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Language

English
Fluent
French
Fluent
Spanish; Castilian
Advanced
Yoruba
Fluent

Work Experience

Senior Email Marketing Strategist at New Day Digital Agency
December 31, 2019 - September 28, 2025
Increased client ROI by 35% YoY through advanced segmentation and automation. Designed email flows (welcome, abandoned cart, win-back) that lifted conversions by 28%.
Marketing Manager at BrightWave Retail Hub
January 1, 2019 - Present
Grew Shopify store revenue by $1.2M annually with targeted email & SMS campaigns. Reduced churn by 22% via loyalty programs and personalized re-engagement flows. Boosted repeat purchase rate by 40% with lifecycle marketing strategies.
Email Automation Specialist at Digital Growth Hub
March 13, 2017 - September 26, 2025
Email Automation Specialist
Campaign Director at Agency Collective
September 19, 2016 - September 29, 2017
E-Commerce Marketing Manager at Creative Edge Media
September 17, 2018 - December 25, 2020
CRM & Lifecycle Marketing Specialist at SaaS Startup
September 27, 2022 - September 29, 2023
Supported campaign setup, A/B testing, and reporti
Growth Marketing Advisor at Independent Brand
August 17, 2020 - September 15, 2022
Senior Email Marketing Strategist at New Day Digital Agency
January 1, 2019 - September 28, 2025
Increased client ROI by 35% YoY through advanced segmentation and automation. Designed email flows (welcome, abandoned cart, win-back) that lifted conversions by 28%. Managed campaigns for 15+ e-commerce brands across multiple industries.
Growth/Email Marketing Manager at BrightWave / Retail Hub
January 1, 2025 - September 28, 2025
Grew Shopify store revenue by $1.2M annually with targeted email & SMS campaigns. Reduced churn by 22% via loyalty programs and personalized re-engagement flows. Boosted repeat purchase rate by 40% with lifecycle marketing strategies.

Education

BA Sales and Commerce at Obafemi Awolowo University
January 1, 2012 - December 31, 2016
BA Sales and Commerce at University of Ibadan
January 1, 2016 - December 31, 2019
Bachelor of Science in Marketing at Obafemi Awolowo University
January 1, 2012 - January 1, 2016
BA Sales & Commerce at Obafemi Awolowo University
January 1, 2016 - January 1, 2019
Bachelor of Science in Marketing at Obafemi Awolowo University
January 1, 2016 - January 1, 2019
Bachelor of Science in Marketing at University of Ibadan
January 1, 2016 - January 1, 2019
BA in Sales and Commerce at University of Ibadan
January 1, 2012 - January 1, 2016

Qualifications

Email Marketing Certification
February 8, 2016 - December 29, 2017
Shopify Partner Certification
December 11, 2017 - June 1, 2018
Klaviyo Product Certification
March 4, 2019 - September 13, 2019
Google Analytics Certification
January 18, 2021 - November 26, 2021
Mailchimp Foundations Certification
December 23, 2019 - May 23, 2024
HubSpot Email Marketing Certification
January 11, 2030 - September 28, 2025
Klaviyo Certification
January 11, 2030 - September 28, 2025
Google Analytics Certification
January 11, 2030 - September 28, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Education, Other, Financial Services, Wholesale & Distribution, Media & Entertainment