Loyal, bold, and passionate marketing professional with 7+ years of experience in Brazil and Europe. Proven ability to lead digital campaigns, manage teams, and drive results across B2B and B2C segments. Skilled in growth strategy, content creation, paid media, and cross-cultural communication. Experienced in leading full-funnel marketing strategies backed by data, creativity, and international perspective

Hermínio Netto

Loyal, bold, and passionate marketing professional with 7+ years of experience in Brazil and Europe. Proven ability to lead digital campaigns, manage teams, and drive results across B2B and B2C segments. Skilled in growth strategy, content creation, paid media, and cross-cultural communication. Experienced in leading full-funnel marketing strategies backed by data, creativity, and international perspective

Available to hire

Loyal, bold, and passionate marketing professional with 7+ years of experience in Brazil and Europe.
Proven ability to lead digital campaigns, manage teams, and drive results across B2B and B2C segments. Skilled in
growth strategy, content creation, paid media, and cross-cultural communication. Experienced in leading
full-funnel marketing strategies backed by data, creativity, and international perspective

See more

Language

Portuguese
Fluent
English
Advanced

Work Experience

Project Manager at Hawksmoor, Ireland
February 28, 2025 - September 9, 2025
Led campaigns, teams, and digital content across six platforms.
Head of Marketing & Growth at Cyber CheckUp (Remote), Canada
May 1, 2025 - Present
Led marketing and growth initiatives for a cyber security company, overseeing strategy, campaigns, and multi-channel execution.
Marketing Coordinator at Correio da Manhã, Brazil
February 29, 2024 - September 9, 2025
Oversaw full B2C digital strategy and creative direction.
Marketing Manager at Congressman Otávio Leite, Brazil
October 1, 2022 - September 9, 2025
Led marketing activities and campaigns in support of the office; built brand presence and messaging.
Project Manager at Hawksmoor, Ireland
May 1, 2023 - February 28, 2025
Led marketing and growth initiatives across six platforms; coordinated multi-channel campaigns; drove subscriber growth and revenue; oversaw content production and performance metrics.
Head of Marketing & Growth at Cyber CheckUp, Canada (Remote)
May 1, 2025 - September 30, 2025
Led global marketing and growth strategy; built and managed teams; oversaw paid media, analytics, and creative direction; delivered scalable campaigns.
Content & Social Media Manager at Afro Reggae, Brazil (Remote)
October 1, 2025 - Present
Led content production and social media strategy for Afro Reggae, Crepo Music, and Afro Games; tailored content to each audience while maintaining brand consistency.
Marketing Coordinator at Correio da Manhã, Brazil
October 1, 2022 - February 29, 2024
Oversaw full B2C digital strategy and creative direction; managed paid campaigns and design production; generated over 31,000 votes via digital campaigns with strong Instagram growth.
Graphic Design Intern at NicePhotos, Brazil
February 1, 2020 - October 1, 2020
Supported graphic design work, created visual assets, and contributed to internal campaigns.
Marketing Intern at Via Park Shopping, Brazil
March 1, 2021 - April 30, 2021
Created content and conducted interviews for health-focused program campaigns, contributing to marketing initiatives.
Project Manager at Hawksmoor
May 1, 2023 - February 28, 2025
Led full-funnel marketing strategies, managed cross-location teams, produced content for exclusive events with high-profile guests, and guided social media and digital campaigns across multiple brands.
Head of Marketing & Growth at Cyber Checkup
May 1, 2025 - September 30, 2025
Led marketing and growth initiatives for a remote Canada-based operation; developed brand strategy and multi-channel campaigns, driving measurable results.
Social Media Manager at AfroReggae
October 1, 2025 - February 28, 2026
Managed social media and digital presence for the brand; implemented content strategy across channels in a remote role.
Marketing Coordinator at Correio da Manhã (Correioda Manaã), Brazil
October 1, 2022 - February 29, 2024
Oversee full B2C digital strategy and creative direction; managed paid campaigns and production; led digital campaigns with 31,000 votes and 308% Instagram growth; operated campaigns under electoral law constraints to achieve high ROI across Meta and Google Ads.
Marketing Manager at Congress Mato Violeite, Brazil
September 1, 2021 - October 31, 2022
Led B2C digital strategy and creative direction; managed paid campaigns and content production; achieved significant growth and ROI across campaigns.

Education

Bachelor's Degree in Communications at Faculdades Integradas Helio Alonso
January 11, 2030 - September 9, 2025
Bachelor's Degree in Communication and Marketing at Faculdades Integradas Helio Alonso
January 11, 2030 - January 12, 2026
Bachelor's Degree in Communication and Marketing at Faculdades Integradas Helio Alonso
January 11, 2030 - February 25, 2026
Graphic Design Intern at Nice Photos, Brazil
February 1, 2020 - October 1, 2020
Marketing Intern at Via Parque Shopping, Brazil
March 1, 2021 - April 1, 2021
Volunteer at ONG Harmonica Anto, Rio de Janeiro, Brazil
January 1, 2018 - December 31, 2018

Qualifications

Data Privacy – The Information Society (Thesis)
January 11, 2030 - January 12, 2026
Bachelor's Degree in Communication and Marketing (Faculdades Integradas Helio Alonso)
January 11, 2030 - January 12, 2026
Data Privacy - The Information Society
January 11, 2030 - January 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Non-Profit Organization