Melissa Fox-Austin

Established and manage a thriving solo entrepreneur business overseeing design, operations, and customer service. Modernized funeral stationery with over 240 SKUs across 35+ active design collections, ensuring cohesive visuals and brand consistency. Streamlined workflows to fulfill 4,400+ orders via Etsy and cherished-prints.com, generating $320K+ in revenue in a fast-paced, high-emotion environment. Created a brand voice focused on empathy, clarity, and ease, enhancing customer experience. Integrated AI solutions to support grieving customers on Instagram, expanding outreach and assistance.

Led cohesive brand rollouts across 25+ franchise and corporate locations, including menus, signage, packaging, print, and digital campaigns. Contributed to $20M+ in sales at Disney Springs location by producing high-quality work on tight timelines and budgets. Collaborated with Disney Springs to ensure brand and legal compliance, safeguarding IP and avoiding infringement. Directed photo shoots, supported freelancers, and guided campaign launches. Established a marketing fulfillment center and managed vendor transitions to ensure print quality.

Directed strategy, identity systems, and creative output for 19+ brand and design clients while delivering cohesive visuals across digital, print, and social that consistently increased customer engagement and brand recognition. Executed pitch decks, print assets, and digital campaigns from concept to production, earning repeat work and referrals from 80% of clients. Built scalable brand systems and aligned teams through shared guidelines, streamlining creative workflows and strengthening consistency across platforms. Actively engaged in professional development through networking and workshops to enhance skills and systems for improved efficiency and adaptability.