Twine

Exterior Restaurant Signage

Melissa Fox-Austin
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  • Project creator

My job revolved around creating experiences through design and ensuring a consistent brand identity. This involved overseeing the art direction and graphic design for 28 locations, including the flagship spots at Downtown Disney and Disneyland Paris. It was quite magical, wasn’t it? I also managed to reduce production costs without losing the innovative essence and spearheaded website redesigns to enhance our online presence. It was all about elevating that warm, inviting atmosphere, making the customer hungry for our sandwich, and leaving them wanting to come back for more.