Hello! I’m Maria – I design user-centered digital interfaces that blend intuitive functionality with aesthetic appeal. With experience across eCommerce, SaaS, and branding for global organizations, I help teams ship scalable design systems and delightful products.

Maria Cherepnova

PRO

Hello! I’m Maria – I design user-centered digital interfaces that blend intuitive functionality with aesthetic appeal. With experience across eCommerce, SaaS, and branding for global organizations, I help teams ship scalable design systems and delightful products.

Available to hire

Hello! I’m Maria – I design user-centered digital interfaces that blend intuitive functionality with aesthetic appeal.

With experience across eCommerce, SaaS, and branding for global organizations, I help teams ship scalable design systems and delightful products.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Ukrainian
Fluent
English
Advanced
Polish
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Product Designer at Fancy Design
March 1, 2024 - Present
End-to-end product development for eCommerce platforms, SaaS startups and investment platforms; built scalable design systems; collaborated with Engineering and Product teams to balance B2B2C complexity; translated abstract concepts into intuitive workflows; led user research and analytics to validate business strategies.
Digital Designer at Elkanodata
June 1, 2022 - January 1, 2024
Developed branding, visual identity, and corporate website styles for marketing campaigns of major organizations; led creation and refinement of visual assets (illustrations, iconography, color, imagery) within product UI; created Brand Guidelines for digital and printed production.
Product Designer at Ive.One
March 1, 2020 - June 1, 2022
End-to-end product creation—from concept to MVP implementation and ongoing development support—following Scrum; designed system architecture for flexibility; developed and tested prototypes with real users to validate key functionalities; delivered final design layers for desktop and mobile apps; contributed to high-level strategic decisions with product and executive teams.
Lead UI Designer / Art Director at Vintage
March 1, 2017 - February 1, 2020
Collaborated with cross-functional teams to translate project goals and user requirements into compelling visual concepts; led wireframes, prototypes, and interactive designs to enhance UX; oversaw design process from concept to final delivery; partnered with product managers, engineers, researchers and content strategists to oversee UX from conception to launch.

Education

Bachelor of Arts, Digital Design & Art Direction at Kiev Academy of Media Art Ukraine
January 1, 2015 - January 1, 2016
Master's degree, Geographic Information Science and Cartography at Taras Shevchenko National University of Kyiv
January 1, 2009 - January 1, 2015
Bachelor of Arts, Digital Design & Art Direction at Kiev Academy of Media Art
January 1, 2015 - December 31, 2016
Master's degree, Geographic Information Science and Cartography at Taras Shevchenko National University of Kyiv
January 1, 2009 - December 31, 2015

Qualifications

Awwwards SOTD 1
January 11, 2030 - January 28, 2026
Awwwards HM 3
January 11, 2030 - January 28, 2026
Google UX Design Professional Certificate
January 11, 2030 - January 28, 2026
Google UX Design Professional Certificate
January 11, 2030 - February 24, 2026
Awwwards SOTD
January 11, 2030 - February 24, 2026
Awwwards HM
January 11, 2030 - February 24, 2026

Industry Experience

Travel & Hospitality, Transportation & Logistics, Software & Internet, Retail, Real Estate & Construction, Professional Services, Media & Entertainment, Non-Profit Organization
    paper Wings for Life website

    This project was developed by me as a freelance designer in collaboration with Noomo Agency and Red Bull Marketing Agency. The primary objective was to modernize an outdated website used for hosting races worldwide, aligning it with the updated brand identity and improving overall usability.

    The scope included a full redesign of all website pages, the creation of clear and intuitive user flows for ticket purchases, race registration, calculator usage, discovery of new race locations, and tracking personal race activity.

    My main responsibility focused on the UI design, where I developed and refined visual systems, page layouts, and component variations to ensure consistency, scalability, and a seamless user experience across the platform.https://www.twine.net/signin

    paper Arat - Investment APP

    Arat Capital is a real estate investment app focused on the Middle East market. The primary goal was to design a simple, intuitive product for both individual and corporate investors, enabling them to explore available investment opportunities, invest seamlessly, and manage their portfolios according to their financial goals.

    The app was developed in close collaboration with the client’s internal team. I worked as a Product/UI/UX Designer, partnering directly with the founders and the marketing team to define core functionality, user flows, and product requirements, and to translate them into a cohesive design solution.

    A comprehensive design system was created to support scalability and consistency across the product, covering all key UI components and interaction patterns. Both light and dark themes were designed, along with in-app and standalone animations to enhance the overall user experience.

    In addition to the mobile app, I contributed to the development of the company’s presentation website, which introduces the core services, provides app download links, shares the founders’ story, and highlights other essential company information. https://www.twine.net/signin

    paper Formula Agency

    This project focused on creating a distinctive, immersive design for an agency’s marketing platform—introducing a visual and interactive approach that had never been represented in the digital space before. As a new agency entering the Asian and American markets, the key objective was to deliver a strong wow effect that would immediately capture user attention while clearly communicating the company’s services, expertise, experience, and team.

    An unconventional design approach was implemented, combining animation, motion, and interactive effects to enhance engagement and storytelling. I worked as a UI/UX Designer, collaborating closely with developers and marketers to shape the content strategy, design the user experience, and successfully bring the website from concept to launch.

    https://www.twine.net/signin