I'm Maria Cherepnova, a Product Designer and UI/UX Designer with a passion for user-centered digital interfaces that blend intuitive functionality with aesthetic appeal. I lead end-to-end design efforts across eCommerce and SaaS, build scalable design systems, and collaborate with cross-functional teams in Agile environments. I have experience shaping brands for international organizations, improving usability through research and testing, and making data-driven decisions to boost engagement and conversions.

Maria Cherepnova

I'm Maria Cherepnova, a Product Designer and UI/UX Designer with a passion for user-centered digital interfaces that blend intuitive functionality with aesthetic appeal. I lead end-to-end design efforts across eCommerce and SaaS, build scalable design systems, and collaborate with cross-functional teams in Agile environments. I have experience shaping brands for international organizations, improving usability through research and testing, and making data-driven decisions to boost engagement and conversions.

Available to hire

I’m Maria Cherepnova, a Product Designer and UI/UX Designer with a passion for user-centered digital interfaces that blend intuitive functionality with aesthetic appeal.

I lead end-to-end design efforts across eCommerce and SaaS, build scalable design systems, and collaborate with cross-functional teams in Agile environments. I have experience shaping brands for international organizations, improving usability through research and testing, and making data-driven decisions to boost engagement and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Ukrainian
Fluent
English
Advanced
Polish
Intermediate
Spanish; Castilian
Advanced
French
Intermediate

Work Experience

Product Designer at Fancy Design
March 1, 2024 - Present
End-to-end product development for eCommerce platforms, SaaS startups and investment platforms; built scalable design systems; collaborated with Engineering and Product teams to balance B2B2C complexity; translated abstract concepts into intuitive workflows; led user research and analytics to validate business strategies.
Digital Designer at Elkanodata
June 1, 2022 - January 1, 2024
Developed branding, visual identity, and corporate website styles for marketing campaigns of major organizations; led creation and refinement of visual assets (illustrations, iconography, color, imagery) within product UI; created Brand Guidelines for digital and printed production.
Product Designer at Ive.One
March 1, 2020 - June 1, 2022
End-to-end product creation—from concept to MVP implementation and ongoing development support—following Scrum; designed system architecture for flexibility; developed and tested prototypes with real users to validate key functionalities; delivered final design layers for desktop and mobile apps; contributed to high-level strategic decisions with product and executive teams.
Lead UI Designer / Art Director at Vintage
March 1, 2017 - February 1, 2020
Collaborated with cross-functional teams to translate project goals and user requirements into compelling visual concepts; led wireframes, prototypes, and interactive designs to enhance UX; oversaw design process from concept to final delivery; partnered with product managers, engineers, researchers and content strategists to oversee UX from conception to launch.
Product Design Lead at 111TechsUS
November 1, 2023 - Present
End-to-end product design for eCommerce and SaaS platforms; design system and UI component library in Figma; collaboration with product managers, engineers, and stakeholders in Agile/Scrum; creation of user journeys, wireframes, and high-fidelity interactive prototypes; user research, usability testing, and design validation; data-driven design decisions using product analytics and A/B testing; accessible UI for web and mobile; contribute to product strategy and roadmap.
Product Designer at Elkanodata
June 1, 2022 - October 1, 2023
Designed digital campaigns, brand identities, and visual systems for international organizations including UNICEF, UN Women, WHO, ILO, FAO, and UNFPA; developed visual assets and brand guidelines to ensure consistency across global channels; collaborated with marketing teams, developers, and project managers; supported UX/UI improvements for websites and digital platforms.
Lead UI Designer / Art Director at Vintage Ukraine
March 1, 2017 - February 1, 2020
Led UX/UI design and art direction for multiple digital products; designed wireframes, user flows, prototypes, and high-fidelity UI interfaces for web and mobile; translated complex business requirements into intuitive experiences; ensured design quality, accessibility, and brand consistency; collaborated with cross-functional teams; mentored designers and contributed to creative direction, UX strategy, and design standards.
Lead Product Designer at Ive.One
March 1, 2020 - June 1, 2022
Led product design from concept to MVP launch for web and mobile products in a fast-paced startup environment. Designed user flows, wireframes, and interactive prototypes, helping teams validate ideas before development and reducing rework. Conducted user research, usability testing, and feedback analysis, improving product usability and feature adoption. Delivered responsive UI designs and design specifications for development teams, ensuring smooth implementation. Worked within Agile/Scrum work flows, participating in sprint planning, backlog refinement, and product strategy discussions. Contributed to feature prioritization and product roadmap decisions based on user insights and business requirements.

Education

Bachelor of Arts, Digital Design & Art Direction at Kiev Academy of Media Art Ukraine
January 1, 2015 - January 1, 2016
Master's degree, Geographic Information Science and Cartography at Taras Shevchenko National University of Kyiv
January 1, 2009 - January 1, 2015
Bachelor of Arts, Digital Design & Art Direction at Kiev Academy of Media Art
January 1, 2015 - December 31, 2016
Master's degree, Geographic Information Science and Cartography at Taras Shevchenko National University of Kyiv
January 1, 2009 - December 31, 2015
Bachelor of Arts, Digital Design & Art Direction at Kiev Academy of Media Art, Ukraine
January 1, 2009 - January 1, 2015
Master's degree, Geographic Information Science and Cartography at Taras Shevchenko National University of Kyiv, Ukraine
January 1, 2015 - January 1, 2016
Google UX Design Professional Certificate at Google
January 11, 2030 - March 31, 2026
Bachelor of Arts, Digital Design & Art Direction at Taras Shevchenko National University of Kyiv
January 1, 2009 - January 1, 2015
Master’s degree, Geographic Information Science and Cartography at Kiev Academy of Media Art, Ukraine
January 1, 2015 - January 1, 2016

Qualifications

Awwwards SOTD 1
January 11, 2030 - January 28, 2026
Awwwards HM 3
January 11, 2030 - January 28, 2026
Google UX Design Professional Certificate
January 11, 2030 - January 28, 2026
Google UX Design Professional Certificate
January 11, 2030 - February 24, 2026
Awwwards SOTD
January 11, 2030 - February 24, 2026
Awwwards HM
January 11, 2030 - February 24, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 31, 2026
Bachelor of Arts, Digital Design & Art Direction
January 1, 2009 - January 1, 2015
Master’s degree, Geographic Information Science and Cartography
January 1, 2015 - January 1, 2016
Google UX Design Professional Certificate
January 11, 2030 - March 31, 2026

Industry Experience

Travel & Hospitality, Transportation & Logistics, Software & Internet, Retail, Real Estate & Construction, Professional Services, Media & Entertainment, Non-Profit Organization, Education
    paper Wings for Life website

    This project was developed by me as a freelance designer in collaboration with Noomo Agency and Red Bull Marketing Agency. The primary objective was to modernize an outdated website used for hosting races worldwide, aligning it with the updated brand identity and improving overall usability.

    The scope included a full redesign of all website pages, the creation of clear and intuitive user flows for ticket purchases, race registration, calculator usage, discovery of new race locations, and tracking personal race activity.

    My main responsibility focused on the UI design, where I developed and refined visual systems, page layouts, and component variations to ensure consistency, scalability, and a seamless user experience across the platform.https://www.twine.net/signin

    paper Arat - Investment APP

    Arat Capital is a real estate investment app focused on the Middle East market. The primary goal was to design a simple, intuitive product for both individual and corporate investors, enabling them to explore available investment opportunities, invest seamlessly, and manage their portfolios according to their financial goals.

    The app was developed in close collaboration with the client’s internal team. I worked as a Product/UI/UX Designer, partnering directly with the founders and the marketing team to define core functionality, user flows, and product requirements, and to translate them into a cohesive design solution.

    A comprehensive design system was created to support scalability and consistency across the product, covering all key UI components and interaction patterns. Both light and dark themes were designed, along with in-app and standalone animations to enhance the overall user experience.

    In addition to the mobile app, I contributed to the development of the company’s presentation website, which introduces the core services, provides app download links, shares the founders’ story, and highlights other essential company information. https://www.twine.net/signin

    paper Formula Agency

    This project focused on creating a distinctive, immersive design for an agency’s marketing platform—introducing a visual and interactive approach that had never been represented in the digital space before. As a new agency entering the Asian and American markets, the key objective was to deliver a strong wow effect that would immediately capture user attention while clearly communicating the company’s services, expertise, experience, and team.

    An unconventional design approach was implemented, combining animation, motion, and interactive effects to enhance engagement and storytelling. I worked as a UI/UX Designer, collaborating closely with developers and marketers to shape the content strategy, design the user experience, and successfully bring the website from concept to launch.

    https://www.twine.net/signin