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This project was developed by me as a freelance designer in collaboration with Noomo Agency and Red Bull Marketing Agency. The primary objective was to modernize an outdated website used for hosting races worldwide, aligning it with the updated brand identity and improving overall usability.
The scope included a full redesign of all website pages, the creation of clear and intuitive user flows for ticket purchases, race registration, calculator usage, discovery of new race locations, and tracking personal race activity.
My main responsibility focused on the UI design, where I developed and refined visual systems, page layouts, and component variations to ensure consistency, scalability, and a seamless user experience across the platform.https://www.twine.net/signin
Arat Capital is a real estate investment app focused on the Middle East market. The primary goal was to design a simple, intuitive product for both individual and corporate investors, enabling them to explore available investment opportunities, invest seamlessly, and manage their portfolios according to their financial goals.
The app was developed in close collaboration with the client’s internal team. I worked as a Product/UI/UX Designer, partnering directly with the founders and the marketing team to define core functionality, user flows, and product requirements, and to translate them into a cohesive design solution.
A comprehensive design system was created to support scalability and consistency across the product, covering all key UI components and interaction patterns. Both light and dark themes were designed, along with in-app and standalone animations to enhance the overall user experience.
In addition to the mobile app, I contributed to the development of the company’s presentation website, which introduces the core services, provides app download links, shares the founders’ story, and highlights other essential company information. https://www.twine.net/signin
This project focused on creating a distinctive, immersive design for an agency’s marketing platform—introducing a visual and interactive approach that had never been represented in the digital space before. As a new agency entering the Asian and American markets, the key objective was to deliver a strong wow effect that would immediately capture user attention while clearly communicating the company’s services, expertise, experience, and team.
An unconventional design approach was implemented, combining animation, motion, and interactive effects to enhance engagement and storytelling. I worked as a UI/UX Designer, collaborating closely with developers and marketers to shape the content strategy, design the user experience, and successfully bring the website from concept to launch.
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