Marketing and Content at N/A

Led creative direction for content shoots, developing concepts, briefing production partners and overseeing projects from shoot days to editing and final asset delivery. Analyzed NPD databases and market data to build and deliver customer-facing presentations, contributing to Sales, R&D and distributor conversations with commercially relevant insight. Built a data-informed social media content strategy solidifying brand identity through technical problem-solving, regulatory navigation and industry trend content, improving content quality and audience action with increased clicks, follower growth and engagement. Maintained brand identity consistency across materials, content and sales activity, producing assets for paid ads, organic social, e-shots, print collateral and website content. Launched a LinkedIn employee advocacy trial, training the sales team, creating post schedules and copywriting, increasing reach and generating direct business introduction meetings.

Content & Marketing Strategist at Integra Housing

Developed the content and communications strategy for the company’s public launch across digital channels. Created a LinkedIn launch plan to build sector credibility and support early business development, including copywriting for company and founder posts. Wrote and refined company, founder and associate social media posts and website articles to create a consistent tone of voice and SEO-optimised content.