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I am a Senior eCommerce and Backend Engineer with over 15 years of experience designing, building, and scaling commercial platforms across Europe and beyond. Based in Berlin, Germany, I specialise in Magento 1 and 2, PHP 8, Laravel, and Symfony, with deep expertise across the broader eCommerce ecosystem including Shopify, WooCommerce, and Shopware. Throughout my career Hotchand has led complex platform migrations, architected multi-store catalogue systems, and delivered high-performance integrations across ERP, payment, and logistics platforms. I have held senior engineering and team leadership roles at companies including Salsoft, ProByte, Kaiser Inc., and LegendDesk/Digitonics, consistently owning projects end-to-end from architecture through to production deployment. Beyond eCommerce, I bring strong cloud and infrastructure fluency, AWS, GCP, Docker, Kubernetes, and CI/CD pipelines alongside a growing specialisation in AI-integrated systems, including RAG pipelines, vector databases, MCP, and the OpenAI and Claude APIs. I am currently applying this full-stack expertise as a freelance senior engineer, building an event-driven marketplace platform for a US-based client. I hold a BSc in Information Technology from the University of Sindh and is fluent in English, with native proficiency in Urdu and Sindhi and working knowledge of German. I am available for senior remote engagements immediately.…I am a Senior eCommerce and Backend Engineer with over 15 years of experience designing, building, and scaling commercial platforms across Europe and beyond. Based in Berlin, Germany, I specialise in Magento 1 and 2, PHP 8, Laravel, and Symfony, with deep expertise across the broader eCommerce ecosystem including Shopify, WooCommerce, and Shopware. Throughout my career Hotchand has led complex platform migrations, architected multi-store catalogue systems, and delivered high-performance integrations across ERP, payment, and logistics platforms. I have held senior engineering and team leadership roles at companies including Salsoft, ProByte, Kaiser Inc., and LegendDesk/Digitonics, consistently owning projects end-to-end from architecture through to production deployment. Beyond eCommerce, I bring strong cloud and infrastructure fluency, AWS, GCP, Docker, Kubernetes, and CI/CD pipelines alongside a growing specialisation in AI-integrated systems, including RAG pipelines, vector databases, MCP, and the OpenAI and Claude APIs. I am currently applying this full-stack expertise as a freelance senior engineer, building an event-driven marketplace platform for a US-based client. I hold a BSc in Information Technology from the University of Sindh and is fluent in English, with native proficiency in Urdu and Sindhi and working knowledge of German. I am available for senior remote engagements immediately.

Hotchand Sajnani

Full Stack Developer, Web Developer, Developer, +4

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I am a Senior eCommerce and Backend Engineer with over 15 years of experience designing, building, and scaling commercial platforms across Europe and beyond. Based in Berlin, Germany, I specialise in Magento 1 and 2, PHP 8, Laravel, and Symfony, with deep expertise across the broader eCommerce ecosystem including Shopify, WooCommerce, and Shopware. Throughout my career Hotchand has led complex platform migrations, architected multi-store catalogue systems, and delivered high-performance integrations across ERP, payment, and logistics platforms. I have held senior engineering and team leadership roles at companies including Salsoft, ProByte, Kaiser Inc., and LegendDesk/Digitonics, consistently owning projects end-to-end from architecture through to production deployment. Beyond eCommerce, I bring strong cloud and infrastructure fluency, AWS, GCP, Docker, Kubernetes, and CI/CD pipelines alongside a growing specialisation in AI-integrated systems, including RAG pipelines, vector databases, MCP, and the OpenAI and Claude APIs. I am currently applying this full-stack expertise as a freelance senior engineer, building an event-driven marketplace platform for a US-based client. I hold a BSc in Information Technology from the University of Sindh and is fluent in English, with native proficiency in Urdu and Sindhi and working knowledge of German. I am available for senior remote engagements immediately.…I am a Senior eCommerce and Backend Engineer with over 15 years of experience designing, building, and scaling commercial platforms across Europe and beyond. Based in Berlin, Germany, I specialise in Magento 1 and 2, PHP 8, Laravel, and Symfony, with deep expertise across the broader eCommerce ecosystem including Shopify, WooCommerce, and Shopware. Throughout my career Hotchand has led complex platform migrations, architected multi-store catalogue systems, and delivered high-performance integrations across ERP, payment, and logistics platforms. I have held senior engineering and team leadership roles at companies including Salsoft, ProByte, Kaiser Inc., and LegendDesk/Digitonics, consistently owning projects end-to-end from architecture through to production deployment. Beyond eCommerce, I bring strong cloud and infrastructure fluency, AWS, GCP, Docker, Kubernetes, and CI/CD pipelines alongside a growing specialisation in AI-integrated systems, including RAG pipelines, vector databases, MCP, and the OpenAI and Claude APIs. I am currently applying this full-stack expertise as a freelance senior engineer, building an event-driven marketplace platform for a US-based client. I hold a BSc in Information Technology from the University of Sindh and is fluent in English, with native proficiency in Urdu and Sindhi and working knowledge of German. I am available for senior remote engagements immediately.

Available to hire

I am a Senior eCommerce and Backend Engineer with over 15 years of experience designing, building, and scaling commercial platforms across Europe and beyond. Based in Berlin, Germany, I specialise in Magento 1 and 2, PHP 8, Laravel, and Symfony, with deep expertise across the broader eCommerce ecosystem including Shopify, WooCommerce, and Shopware.
Throughout my career Hotchand has led complex platform migrations, architected multi-store catalogue systems, and delivered high-performance integrations across ERP, payment, and logistics platforms. I have held senior engineering and team leadership roles at companies including Salsoft, ProByte, Kaiser Inc., and LegendDesk/Digitonics, consistently owning projects end-to-end from architecture through to production deployment.
Beyond eCommerce, I bring strong cloud and infrastructure fluency, AWS, GCP, Docker, Kubernetes, and CI/CD pipelines alongside a growing specialisation in AI-integrated systems, including RAG pipelines, vector databases, MCP, and the OpenAI and Claude APIs. I am currently applying this full-stack expertise as a freelance senior engineer, building an event-driven marketplace platform for a US-based client.
I hold a BSc in Information Technology from the University of Sindh and is fluent in English, with native proficiency in Urdu and Sindhi and working knowledge of German. I am available for senior remote engagements immediately.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Sindhi

Fluent

Urdu

Fluent

Hindi

Fluent

German

Beginner

Work Experience

Sr.PHP/Team Lead at ProByte

February 1, 2025 - August 15, 2025

Led development of custom plugins and modules across multiple CMS and e-commerce platforms including WordPress, Joomla, Magento, WooCommerce, and Shopware, enhancing functionality to client specifications. Customized themes and third-party extensions ensuring responsiveness and optimized UX/UI. Built full-stack web applications and RESTful APIs using Laravel, Symfony, and CodeIgniter. Designed and optimized MySQL schemas for performance and scalability. Conducted integration, unit, and API testing using PHPUnit.

Team Lead/Sr. PHP/Magento Developer at Salsoft

July 1, 2024 - August 15, 2025

Customized Magento themes and developed custom extensions aligned with business and UX requirements. Improved website performance using advanced caching and MySQL optimization. Managed product imports exceeding 1 million SKUs with custom scripts. Developed automated product feeds for Google Merchant Center and Bing. Led cross-functional teams and managed version control using Git. Developed full-stack applications using Laravel and Vue.js and deployed REST API services with Node.js and Angular.

Sr. PHP/Magento Developer at Kaisar Inc

July 1, 2023 - August 15, 2025

Migrated Magento 1.x to 2.x maintaining full data and feature parity. Managed large SKU catalog and developed a regional shipping cost module. Improved store speed by configuring Redis, Varnish, and Magento’s static file compilation/merging. Integrated Laravel applications with Magento APIs and built a Vue.js admin panel for reporting. Optimized page load times by implementing custom indexing and caching strategies.

Magento Consultant at Digitonics & Legend Desk

March 1, 2021 - August 15, 2025

Analyzed business requirements translating them into scalable Magento solutions. Provided clients with best practices for Magento architecture, extensions, and hosting. Reviewed custom module development and third-party integrations. Optimized performance by identifying bottlenecks and configuring tools such as Redis, Varnish, Elasticsearch, and CDN services. Ensured SEO and security compliance including GDPR and PCI DSS. Assisted with CI/CD pipelines and deployment processes.

PHP/Magento Developer at Salsoft

September 1, 2020 - August 15, 2025

Developed custom Magento modules, themes, and extensions for Magento 1.x and 2.x. Customized Magento functionality per client needs, managed upgrades and data migrations. Enhanced performance using caching and indexing strategies. Handled large product catalogs and automated data feed scripting. Collaborated with frontend teams for theme integration and checkout customization. Maintained code quality, applied security patches, managed Git workflows, and deployed on cloud platforms including AWS and Cloudways.

PHP Developer at TravelUp/Mozido/AppAddictive/Kolachi Advanced Technologies/ParseTen

August 1, 2015 - August 15, 2025

Built custom MVC email template system with AWS SES integration. Developed Loyalty Rewards Web Application using CodeIgniter. Managed several Facebook applications using Graph API and OAuth. Customized and extended WordPress, WooCommerce, and Magento stores. Developed and maintained PHP applications using CakePHP and Symfony frameworks. Created CRM system supporting 50+ sales reps with marketing and customer support integrations. Improved app performance through query optimization and caching. Integrated REST APIs and collaborated with UI/UX and QA teams for quality assurance.

Sr.PHP/Team Lead at ProByte, Karachi, Pakistan

February 1, 2025 - August 26, 2025

Led development of custom plugins and modules across WordPress, Joomla, Magento, WooCommerce, and Shopware platforms, improving platform functionalities tailored to client needs. Customized themes and extensions for responsiveness and UX/UI optimization. Delivered full-stack applications and RESTful APIs using Laravel, Symfony, and CodeIgniter. Designed optimized MySQL database schemas ensuring performance and scalability. Conducted Integration, Unit, and API testing with PHPUnit. Utilized a broad stack including PHP, Magento, Laravel, WordPress, Joomla, Docker, AWS, and frontend technologies like Vue.js and jQuery.

Team Lead/Sr. PHP/Magento Developer at Salsoft, Karachi, Pakistan

July 1, 2024 - August 26, 2025

Customized Magento themes and built custom extensions aligned with business and UX goals. Enhanced website performance via caching and MySQL optimization. Managed large-scale product imports exceeding 1 million SKUs and developed automated product feeds for marketing platforms. Developed full-stack applications integrating Laravel and Vue.js, plus REST API services using Node.js and Angular. Led cross-functional teams, performed code reviews, and managed version control with Git.

Sr. PHP/Magento Developer at Kaisar Inc, Karachi, Pakistan

July 1, 2023 - August 26, 2025

Migrated Magento 1.x to 2.x preserving data and features. Managed large product catalog of 500k+ SKUs and developed regional shipping cost modules. Improved store speed by configuring Redis, Varnish, and Magento static file management. Integrated Laravel apps with Magento APIs and developed an advanced reporting admin panel with Vue.js. Achieved 40% faster page load times through custom caching and indexing optimizations.

Magento Consultant at Digitronics & Legend Desk, Karachi, Pakistan

March 1, 2021 - August 26, 2025

Analyzed business requirements to design scalable Magento-based solutions. Advised clients on architecture, extensions, and hosting. Reviewed custom module development and third-party integrations ensuring coding standards and performance. Troubleshot bottlenecks using Redis, Varnish, Elasticsearch, and CDN. Managed SEO features, security patching, and compliance with GDPR and PCI DSS. Supported CI/CD pipelines and deployment processes.

PHP/Magento Developer at Salsoft, Karachi, Pakistan

September 1, 2020 - August 26, 2025

Developed and customized Magento modules and themes for versions 1.x and 2.x. Executed version upgrades, security patches, and data migrations. Boosted store performance with caching, indexing, and full-page cache strategies. Managed large catalogs, import/export operations, and scripted data feed automation. Collaborated on frontend integrations and ensured Magento coding standards and security best practices. Used AWS and cloud hosting to deploy and scale stores while collaborating closely with clients and project managers.

PHP Developer at TravelUp/Mozido/AppAddictive/Kolachi Advanced Technologies/ParseTen

August 1, 2015 - August 26, 2025

Developed custom MVC email systems integrated with AWS SES for scalable transactional and marketing emails. Built Loyalty Rewards Web Applications using CodeIgniter. Created and managed Facebook applications using Graph API and OAuth. Customized WordPress, WooCommerce, and Magento stores including themes and plugins. Maintained applications with PHP frameworks like CakePHP and Symfony, optimized SQL queries, and integrated REST APIs. Conducted code reviews and ensured cross-browser responsiveness.

Sr. PHP/Team Lead at ProByte

August 1, 2024 - February 1, 2025

Developed and integrated custom plugins and modules for WordPress, Joomla, Magento, WooCommerce, and Shopware; customized and extended themes and extensions; built full-stack web apps and RESTful APIs using Laravel, Symfony, and CodeIgniter; designed optimized MySQL schemas for performance and scalability; implemented unit and API testing using PHPUnit.

Team Lead/Sr. PHP/Magento Developer at Salsoft

August 1, 2023 - July 1, 2024

Customized Magento themes and extensions; improved website performance via caching strategies and MySQL optimization; managed and imported over 1 million products; built automated product feeds for Google Merchant Center and Bing; developed full-stack apps using Laravel with Vue.js; designed and deployed REST API services using Node.js and Angular; migrated Magento installations with zero downtime; led cross-functional dev teams and code reviews; maintained Git.

Sr. PHP/Magento Developer at Kaisar Inc

March 1, 2021 - July 1, 2023

Migrated Magento 1.x to 2.x with data and feature parity; managed 500k+ SKUs and a regional shipping cost module; improved store speed using Redis, Varnish, and Magento static file strategies; integrated Laravel apps with Magento APIs; developed a Vue.js-powered custom admin panel for advanced reporting; 40% faster page load time.

Magento Consultant at Digitonics & Legend Desk

October 1, 2020 - March 1, 2021

Analyzed business requirements and translated them into scalable Magento-based solutions; advised clients on architecture, extensions, hosting, and infrastructure; guided custom module development and third-party integrations; ensured Magento coding standards, performance, and scalability; assisted with CI/CD pipelines, staging/live deployments, and hosting setup; improved performance/SEO configurations.

PHP/Magento Developer at Salsoft

September 1, 2015 - September 1, 2020

Developed custom Magento modules, themes, and extensions for Magento 1.x/2.x; customized functionality to meet client requirements; performed version upgrades, security patches, and data migrations; improved store performance with Redis, Varnish, Full Page Cache, and indexing; managed large product catalogs; built data feeds (Google Shopping, Bing); collaborating with frontend teams for theme integration (Knockout.js, Vue.js); security patches and GDPR/PCI compliance; Git workflows; cloud hosting deployments.

PHP Developer at TravelUp/Mozido/AppAddictive/Kolachi Advanced Technologies/ParseTen

July 1, 2009 - August 1, 2015

Developed MVC-based email template generator and sender system using AWS SES; built Loyalty Rewards Web App with CodeIgniter; created Facebook apps via Graph API; extended WordPress/WooCommerce/Magento stores with plugins/themes; built CRM using CodeIgniter; optimized SQL queries and caching; integrated REST APIs for payments, CRMs and social platforms; conducted code reviews and Git deployments; ensured cross-browser/ device compatibility; production support across multiple client projects.

Senior Software Engineer (Freelancer) at Self-Employed / Freelancer (Berlin)

March 1, 2025 - Present

Freelance software engineering delivering backend systems, architecture design, and AI-driven automation. Built and integrated AI agents, prompt engineering, JSON schema outputs, and Retrieval-Augmented Generation (RAG) workflows; designed scalable backend services and modern APIs.

Senior Backend & Developer at Probyte Pvt Ltd

March 1, 2025 - Present

Developed custom plugins/modules for WordPress, Joomla, Magento, WooCommerce, and Shopware; built full-stack apps and RESTful APIs using Laravel, Symfony, and CodeIgniter; designed and optimized MySQL schemas; implemented AI agent workflows, LLM prompt engineering, and RAG pipelines.

PHP/Magento Developer at Salsoft Technologies

August 1, 2024 - February 28, 2025

Backend system development; Magento theming and extensions; performance optimization; led cross-functional teams, code reviews, and Git version control; built RESTful APIs; Redis caching and data migrations; tech stack included PHP/Laravel/Symfony/Magento, AWS, Docker.

Senior Software Engineer at Kaiser Inc

August 1, 2023 - July 31, 2024

Microservices architecture; decoupled monolith; API design and documentation; Magento data migration; custom admin panel; shipping cost module; mentoring juniors; Magento 1.x to 2.x upgrade; integrated Laravel with Magento APIs.

Software Engineer at Salsoft Technologies

October 1, 2020 - July 31, 2023

Platform development: Magento modules, themes, and extensions; RESTful API development for a mobile food app; performance optimization using Redis, Varnish, and caching; Selenium + Cucumber for test automation; led data migrations and Magento enhancements.

Software Engineer at Mozido

May 1, 2014 - September 30, 2015

Developed and customized Loyalty Product (StickyStreet) and related modules; integrated with Node.js backend; improved site speed by ~40% and reduced bounce rate by ~25%; supported Shopify and WordPress plugins; orchestrated PHP and Symfony integration with Node.js for e-commerce platform.

PHP/Python Backend Engineer & Generative AI Specialist at Hotchand

November 1, 2011 - April 30, 2014

Freelance backend development focusing on PHP and Python; feature development for social login, user profiles, newsfeed, messaging, groups, and events; implemented AI-driven automation and integration of generative AI workflows.

Web Developer at Parse Ten Inc.

October 1, 2010 - November 30, 2011

Refactored legacy code to improve reliability and maintainability; developed a content management system for a media company to reduce maintenance costs.