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Hi, I’m Hugo Schlanger, a senior marketing manager with 15+ years of experience delivering sales-oriented marketing initiatives end to end. I excel at strategic marketing planning, execution, and optimisation, and I’m skilled at translating complex or regulated information into clear, compelling messaging. I lead cross-functional teams and agencies to drive revenue growth in B2B environments and professional services. I’m currently expanding my knowledge in psychology while continuing to help organisations modernise their marketing through digital, inbound, and CRM-driven approaches. I enjoy turning data into insights, aligning marketing with sales, and creating engaging content and experiences that resonate with customers and stakeholders across APAC and beyond.…Hi, I’m Hugo Schlanger, a senior marketing manager with 15+ years of experience delivering sales-oriented marketing initiatives end to end. I excel at strategic marketing planning, execution, and optimisation, and I’m skilled at translating complex or regulated information into clear, compelling messaging. I lead cross-functional teams and agencies to drive revenue growth in B2B environments and professional services. I’m currently expanding my knowledge in psychology while continuing to help organisations modernise their marketing through digital, inbound, and CRM-driven approaches. I enjoy turning data into insights, aligning marketing with sales, and creating engaging content and experiences that resonate with customers and stakeholders across APAC and beyond.

Hugo Schlanger

Marketing Consultant, Marketing Strategist, Brand Strategist, +2

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Hi, I’m Hugo Schlanger, a senior marketing manager with 15+ years of experience delivering sales-oriented marketing initiatives end to end. I excel at strategic marketing planning, execution, and optimisation, and I’m skilled at translating complex or regulated information into clear, compelling messaging. I lead cross-functional teams and agencies to drive revenue growth in B2B environments and professional services. I’m currently expanding my knowledge in psychology while continuing to help organisations modernise their marketing through digital, inbound, and CRM-driven approaches. I enjoy turning data into insights, aligning marketing with sales, and creating engaging content and experiences that resonate with customers and stakeholders across APAC and beyond.…Hi, I’m Hugo Schlanger, a senior marketing manager with 15+ years of experience delivering sales-oriented marketing initiatives end to end. I excel at strategic marketing planning, execution, and optimisation, and I’m skilled at translating complex or regulated information into clear, compelling messaging. I lead cross-functional teams and agencies to drive revenue growth in B2B environments and professional services. I’m currently expanding my knowledge in psychology while continuing to help organisations modernise their marketing through digital, inbound, and CRM-driven approaches. I enjoy turning data into insights, aligning marketing with sales, and creating engaging content and experiences that resonate with customers and stakeholders across APAC and beyond.

Available to hire

Hi, I’m Hugo Schlanger, a senior marketing manager with 15+ years of experience delivering sales-oriented marketing initiatives end to end. I excel at strategic marketing planning, execution, and optimisation, and I’m skilled at translating complex or regulated information into clear, compelling messaging. I lead cross-functional teams and agencies to drive revenue growth in B2B environments and professional services.

I’m currently expanding my knowledge in psychology while continuing to help organisations modernise their marketing through digital, inbound, and CRM-driven approaches. I enjoy turning data into insights, aligning marketing with sales, and creating engaging content and experiences that resonate with customers and stakeholders across APAC and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelancer - Marketing Consultant at Self-employed

August 1, 2023 - Present

Marketing consultant supporting clients across industries; specialised in professional services and B2B marketing. Led initiatives for clients including Premium Strata (Real Estate), Darlo Drama (Education), and Chrysos (Mining), delivering content strategy, multi-channel campaigns, events, and marketing operations. Current focus includes expanding psychology studies to enhance behavioural insights in marketing.

Acquisition & Engagement Director, Staffing solutions & B2C mobile app at Hudson

April 1, 2022 - July 31, 2023

Hired to implement a new marketing strategy transitioning from branding to a decentralised revenue-generating centre across APAC. Led B2B & B2C campaigns, integrated website, CRM, and marketing automation, and streamlined processes to reduce administrative tasks and boost productivity. Improved user experience, conversion rate, and SEO across multiple brands; enhanced employment branding and diversity initiatives.

Senior Marketing Manager APAC, Recruitment & HR Professional Services at Hudson

January 1, 2020 - April 1, 2022

Promoted to design and execute a regional go-to-market strategy. Built and managed cross-functional teams and agencies, aligned marketing with sales, and delivered multi-brand campaigns across ANZ, Singapore, and Hong Kong. Implemented marketing self-service platform, oversaw budgets (>$500K), and achieved cost reductions and improved lead generation via CRM integrations and automation.

Marketing Manager at Denovo

March 1, 2018 - January 31, 2020

Designed and executed annual marketing strategy for a recruitment agency; managed a team of 3. Optimised the sales funnel with HubSpot workflows, enhanced candidate sourcing via website UX improvements, and supported recruiters with training and content optimization. Achieved faster response times and increased lead quality.

Marketing Manager at Design & Construct

July 1, 2016 - March 1, 2018

Led marketing activities for a Sydney-based construction recruitment firm; audited channels, redesigned SEO strategy, and remapped a large website to improve UX and inbound performance while reducing reliance on paid advertising.

Account Manager & Marketing Specialist at Ethikonsulting

January 1, 2012 - December 31, 2016

Revamped sales and marketing strategy with a new CRM (Zoho), implemented content strategy and social selling for events; managed marketing metrics, ROI, pricing and profits. Led 30 events and 15 client projects across government, banks, FMCG, and construction; expanded client base through proactive proposals and digital marketing.