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Creative and detail-oriented Social Media Manager with hands-on experience producing visually compelling content and managing digital platforms for beauty, wellness, fashion, and lifestyle brands. I craft and deliver strategic, innovative social media content that brings your brand’s authentic voice to life. By shaping cohesive feeds, guiding visual direction, and fostering meaningful community engagement, I help strengthen connections, grow audiences, and elevate your brand’s vision across platforms. Level 3 VTCT-qualified Skin Therapist with a strong passion for skincare and results driven treatments. Currently working in social media within the beauty industry, creating skincare-focused content and engaging with clients daily. Bringing a unique blend of skincare knowledge, client communication skills, and brand awareness. Confident, personable, and detail-oriented, with a strong interest in delivering high-energy, luxury client experiences. Known for a sharp visual eye, proactive mindset, and ability to translate brand identity into polished, high-performing content while fostering authentic audience relationships in fast-paced environments. Passionate about skincare, wellness, and social trends.…Creative and detail-oriented Social Media Manager with hands-on experience producing visually compelling content and managing digital platforms for beauty, wellness, fashion, and lifestyle brands. I craft and deliver strategic, innovative social media content that brings your brand’s authentic voice to life. By shaping cohesive feeds, guiding visual direction, and fostering meaningful community engagement, I help strengthen connections, grow audiences, and elevate your brand’s vision across platforms. Level 3 VTCT-qualified Skin Therapist with a strong passion for skincare and results driven treatments. Currently working in social media within the beauty industry, creating skincare-focused content and engaging with clients daily. Bringing a unique blend of skincare knowledge, client communication skills, and brand awareness. Confident, personable, and detail-oriented, with a strong interest in delivering high-energy, luxury client experiences. Known for a sharp visual eye, proactive mindset, and ability to translate brand identity into polished, high-performing content while fostering authentic audience relationships in fast-paced environments. Passionate about skincare, wellness, and social trends.

Carmen Hyden

Content Creator, Social Media Manager, Video Editor, +4

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Creative and detail-oriented Social Media Manager with hands-on experience producing visually compelling content and managing digital platforms for beauty, wellness, fashion, and lifestyle brands. I craft and deliver strategic, innovative social media content that brings your brand’s authentic voice to life. By shaping cohesive feeds, guiding visual direction, and fostering meaningful community engagement, I help strengthen connections, grow audiences, and elevate your brand’s vision across platforms. Level 3 VTCT-qualified Skin Therapist with a strong passion for skincare and results driven treatments. Currently working in social media within the beauty industry, creating skincare-focused content and engaging with clients daily. Bringing a unique blend of skincare knowledge, client communication skills, and brand awareness. Confident, personable, and detail-oriented, with a strong interest in delivering high-energy, luxury client experiences. Known for a sharp visual eye, proactive mindset, and ability to translate brand identity into polished, high-performing content while fostering authentic audience relationships in fast-paced environments. Passionate about skincare, wellness, and social trends.…Creative and detail-oriented Social Media Manager with hands-on experience producing visually compelling content and managing digital platforms for beauty, wellness, fashion, and lifestyle brands. I craft and deliver strategic, innovative social media content that brings your brand’s authentic voice to life. By shaping cohesive feeds, guiding visual direction, and fostering meaningful community engagement, I help strengthen connections, grow audiences, and elevate your brand’s vision across platforms. Level 3 VTCT-qualified Skin Therapist with a strong passion for skincare and results driven treatments. Currently working in social media within the beauty industry, creating skincare-focused content and engaging with clients daily. Bringing a unique blend of skincare knowledge, client communication skills, and brand awareness. Confident, personable, and detail-oriented, with a strong interest in delivering high-energy, luxury client experiences. Known for a sharp visual eye, proactive mindset, and ability to translate brand identity into polished, high-performing content while fostering authentic audience relationships in fast-paced environments. Passionate about skincare, wellness, and social trends.

Available to hire

Creative and detail-oriented Social Media Manager with hands-on experience producing visually compelling content and managing digital platforms for beauty, wellness, fashion, and lifestyle brands. I craft and deliver strategic, innovative social media content that brings your brand’s authentic voice to life. By shaping cohesive feeds, guiding visual direction, and fostering meaningful community engagement, I help strengthen connections, grow audiences, and elevate your brand’s vision across platforms. Level 3 VTCT-qualified Skin Therapist with a strong passion for skincare and results driven treatments. Currently working in social media within the beauty industry, creating skincare-focused content and engaging with clients daily. Bringing a unique blend of skincare knowledge, client communication skills, and brand awareness. Confident, personable, and detail-oriented, with a strong interest in delivering high-energy, luxury client experiences. Known for a sharp visual eye, proactive mindset, and ability to translate brand identity into polished, high-performing content while fostering authentic audience relationships in fast-paced environments. Passionate about skincare, wellness, and social trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager (Freelance) at WildSource

March 1, 2025 - Present

Create skincare content for Instagram and TikTok; film and edit short-form videos highlighting products, routines, and tutorials; maintain brand aesthetic across photos, videos, and campaigns; collaborate with marketing teams on product launches and campaigns; plan and schedule content for consistency; capture BTS event days; review performance metrics to refine content strategy.

Social Media & Marketing at Dr.MediSpa & DrSomjiskin

September 1, 2025 - March 1, 2025

Implement and execute strategies to increase brand awareness and audience engagement; manage daily content across Instagram, TikTok and YouTube; plan, film and edit skincare-focused short-form videos; build and nurture an online community through proactive comment and DM management; establish and maintain relationships with influencers, celebrities and practitioners through events and UGC; monitor, analyse and report on performance metrics; develop content calendars and collaborate with director/partner brands; stay ahead of industry trends and integrate social media into wider marketing campaigns.

Content Creator & Influencer Outreach (Freelance) at Noller Family

June 1, 2023 - December 1, 2024

Research, identify, and recruit influencers aligned with brand goals and campaign objectives; plan and execute influencer marketing campaigns; negotiate rates and contracts; manage influencer relationships and content approvals; build strong relationships with influencers to foster loyalty; cultivate a vibrant community around the brand through authentic interactions; analyse results and prepare post-campaign reports; develop monthly TikTok content calendars aligned with brand goals and trends; capture, edit, write copy, and publish engaging TikTok videos to grow audience and drive engagement.

Social Media Coordinator at The Humming Bird Salon

March 1, 2022 - January 1, 2023

Oversee, plan and deliver content across key social media platforms (Instagram, Facebook & TikTok); plan and run in-salon event days including capturing content and promotional campaigns; monitor, analyse and report on performance; set KPIs to increase brand awareness and customer engagement; test new ideas and formats to achieve goals.

Receptionist & Facilities Administration at CDW

January 1, 2020 - January 1, 2022

Managing front of house; first point of call for visitors and clients; manage meeting room bookings; cross-training; maintain logs and reporting documentation; validate, verify and reconcile invoices; process invoices and purchase orders; authorize and track sales orders; office supply orders; support budgeting, contractor and supplier relationships; provide cover and perform tasks as needed by facilities and purchasing teams.

Studio Assistant at LoV Studios (Freelance)

January 1, 2019 - January 1, 2020

Diary management, scheduling and bookings; liaising with photographers and assistants; assist with setup and breakdown of lighting and grip equipment; studio maintenance and client readiness; stock takes; thrive in a busy studio environment; strong communication and organizational skills.

Freelance Social Media Manager at WildSource Skincare

March 1, 2025 - Present

Create skincare content for Instagram and TikTok; film and edit short-form videos highlighting products, routines, and tutorials; maintain brand aesthetic across photos, videos, and campaigns; collaborate with marketing teams on product launches and campaigns; plan and schedule content to ensure consistent posting; capture BTS event days; review performance metrics to refine content strategy.

Freelance Studio Assistant at LoV Studios

January 1, 2019 - December 31, 2020

Diary management, scheduling and booking; liaising with photographers and assistants; assisting with setup and breakdown of lighting and grip equipment; studio maintenance; ensuring studios and rooms are client-ready; stock takes; adapt to a fast-paced studio environment; strong communication and organizational skills.