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I'm a creative director with a filmmaking brain and a performance-marketing mindset. I build brands visually and help them grow by making ads that people actually stop for. I lead the full process—concepts, briefs, shoots, edits, and high-volume delivery I specialise in paid social creative, brand identity, and production workflows, keeping brand’s soul and narrative at the heart of my processes. I’ve scaled brands to six-figure revenue with strong creative output and data-driven optimisation.…I'm a creative director with a filmmaking brain and a performance-marketing mindset. I build brands visually and help them grow by making ads that people actually stop for. I lead the full process—concepts, briefs, shoots, edits, and high-volume delivery I specialise in paid social creative, brand identity, and production workflows, keeping brand’s soul and narrative at the heart of my processes. I’ve scaled brands to six-figure revenue with strong creative output and data-driven optimisation.

Ieva Makselyte

Creative Director, Video Editor, Photographer, +5

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I'm a creative director with a filmmaking brain and a performance-marketing mindset. I build brands visually and help them grow by making ads that people actually stop for. I lead the full process—concepts, briefs, shoots, edits, and high-volume delivery I specialise in paid social creative, brand identity, and production workflows, keeping brand’s soul and narrative at the heart of my processes. I’ve scaled brands to six-figure revenue with strong creative output and data-driven optimisation.…I'm a creative director with a filmmaking brain and a performance-marketing mindset. I build brands visually and help them grow by making ads that people actually stop for. I lead the full process—concepts, briefs, shoots, edits, and high-volume delivery I specialise in paid social creative, brand identity, and production workflows, keeping brand’s soul and narrative at the heart of my processes. I’ve scaled brands to six-figure revenue with strong creative output and data-driven optimisation.

Available to hire

I’m a creative director with a filmmaking brain and a performance-marketing mindset. I build brands visually and help them grow by making ads that people actually stop for. I lead the full process—concepts, briefs, shoots, edits, and high-volume delivery
I specialise in paid social creative, brand identity, and production workflows, keeping brand’s soul and narrative at the heart of my processes. I’ve scaled brands to six-figure revenue with strong creative output and data-driven optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director / Head of Creative at Noro Arts

January 1, 2024 - Present

Built the brand identity from scratch, including visual direction, tone, and global presence. Created the full design library and led the photographer/videographer team. Owned paid social creative end-to-end and established workflows to improve production speed and consistency. Helped scale the brand into six-figure revenue by strengthening creative output and performance.

Creative Director / Head of Creative at Skull Bliss

January 1, 2021 - Present

Rebuilt and modernised the brand’s visual world to a premium positioning. Led creative production across ads, website assets, product visuals, and campaign content. Produced high-volume paid social creatives, wrote concise briefs for fast execution, managed designers and external creatives, and improved the creative pipeline over time.

Video Grapher / Animator (Freelance) at Centre for Effective Dispute Resolution

January 1, 2019 - January 1, 2021

Created educational video series combining filmed footage and animation for online learning. Worked with subject experts and turned dense topics into clear, watchable content. Ran the entire pipeline: creative development → design/animation (Illustrator/After Effects) → filming → edit and delivery.

Videographer / Animator at Centre for Effective Dispute Resolution

January 1, 2019 - January 1, 2021

Created educational video series combining filmed footage and animation. Worked with subject experts, and managed the full pipeline from creative development to design/animation, filming, editing, and delivery.

Senior Videographer / Digital Designer at Moon Magic (DTC Brands)

January 1, 2019 - Present

Produced and directed campaign videos end-to-end (concepts, storyboards, shoot direction, editing) and delivered ad-ready exports. Designed performance assets across paid + web (landing pages, banners, email visuals, social content). Built reusable templates and scalable workflows to speed production and maintain quality.

Lead Videographer / Graphic Designer at Tateossian London

January 1, 2018 - January 1, 2019

Managed designers and photographers, planned seasonal shoots, and delivered print publications end-to-end. Created event and retail materials (banners, signage, POS) and improved asset organization and print production.

Videographer / Digital Designer at Malée Natural Science

January 1, 2017 - January 1, 2018

Owned the brand’s visuals across digital and print—always consistent, always on-brand. Created campaign assets and social content that lifted overall look and coherence. Managed production and delivery so everything shipped on time and at a strong quality bar.

Video Designer / Digital Designer at Male Natural Science

January 1, 2017 - January 1, 2018

Owned the brand’s visuals across digital and print; created campaign assets and social content; managed production and delivery to ship on time with high quality.

Social Media Intern at Save the Children UK

January 1, 2016 - January 1, 2017

Supported the social media team in producing paid and organic assets; researched competitors and trends; tracked performance metrics and contributed new content ideas.