Available to hire
I’m Ifoghale Eguwe, a Creative Designer focused on visual identity, brand design, and motion graphics. I design end-to-end brand systems and campaign assets for music, film, and tech brands, partnering with teams to translate ideas into compelling experiences. My recent work includes the visual identity for Alo by Celeste Ojatula and branding work for HERtitude at Big Cabal Media.
I blend art and strategy to build scalable design systems and templates, delivering logos, illustrations, HTML emails, and marketing assets that connect with audiences. I thrive on collaboration across disciplines to turn concepts into lasting brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Visual Designer at Dream Labs
November 1, 2024 - PresentDesigned the end-to-end visual identity for Alo, the debut EP by Celeste Ojatula, and the visual identity for Alo Live concert. Created the motion sequence and logo for Carseat Dreams, a Canada-based indie film studio focused on diaspora storytelling.
Brand Designer at HERtitude (Big Cabal Media)
April 1, 2024 - May 1, 2024Refreshed the end-to-end brand identity for HERtitude, an annual women-focused event that hosted over 1500 attendees; designed key illustrations for pre-launch, event day and post-launch; created template layouts and handoff materials for in-house designers.
Brand Designer at HERtitude, Big Cabal Media
April 1, 2024 - May 1, 2024Refreshed end-to-end brand identity for HERtitude, an annual women-focused event that hosted over 1,500 attendees. Designed key illustrations and marketing assets for pre-launch, event day, and post-launch, and prepared templates for in-house designers to spin off new assets within the brand identity.
Marketing Designer & Associate at Visa Inc
September 1, 2022 - October 1, 2023Designed and executed nationwide marketing campaigns around major cultural moments (e.g., FIFA World Cup, AFCON) and bank-specific campaigns to drive card acceptance. Led an in-person FIFA watch club event with hundreds of attendees.
Creative Designer & Writer (Newsletters) at Zikoko
April 1, 2021 - August 1, 2022Built HTML/CSS templates, tracking workflows, and campaign automation for subscriber segments; managed end-to-end product strategy for six newsletters reaching 200k+ subscribers, maximizing advertiser revenue through A/B tests on creative formats, placements, and CTAs that improved advertiser conversion rates by 33.3%.
Creative Designer at Covenant University Alumni Association
July 1, 2020 - August 1, 2021Designed and executed social media campaigns that boosted dues collections by 28% and increased engagement by 42% in the first six months.
Education
BEng in Electrical & Electronics Engineering at Covenant University
January 1, 2015 - January 1, 2020BEng in Electrical & Electronics Engineering at Covenant University
January 1, 2015 - January 1, 2020Qualifications
Industry Experience
Media & Entertainment, Professional Services, Financial Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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