I’m ILANKA ABLÉ, a communications, content creation, and social media professional specializing in fashion, lifestyle and e-commerce. I drive brand visibility and audience engagement through strategic content, immersive formats, influencer partnerships, and data-driven campaigns across Instagram, TikTok, LinkedIn, and beyond. With 5+ years of experience in international premium environments, I lead creative production, manage shoots and partnerships, and analyze KPI performance to optimize reach and impact. I’m proficient in Adobe Creative Suite, analytics, and multi-channel storytelling, thriving in collaborative, fast-paced teams.

ILANKA ABLÉ

I’m ILANKA ABLÉ, a communications, content creation, and social media professional specializing in fashion, lifestyle and e-commerce. I drive brand visibility and audience engagement through strategic content, immersive formats, influencer partnerships, and data-driven campaigns across Instagram, TikTok, LinkedIn, and beyond. With 5+ years of experience in international premium environments, I lead creative production, manage shoots and partnerships, and analyze KPI performance to optimize reach and impact. I’m proficient in Adobe Creative Suite, analytics, and multi-channel storytelling, thriving in collaborative, fast-paced teams.

Available to hire

I’m ILANKA ABLÉ, a communications, content creation, and social media professional specializing in fashion, lifestyle and e-commerce. I drive brand visibility and audience engagement through strategic content, immersive formats, influencer partnerships, and data-driven campaigns across Instagram, TikTok, LinkedIn, and beyond.

With 5+ years of experience in international premium environments, I lead creative production, manage shoots and partnerships, and analyze KPI performance to optimize reach and impact. I’m proficient in Adobe Creative Suite, analytics, and multi-channel storytelling, thriving in collaborative, fast-paced teams.

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Language

French
Fluent
English
Fluent
German
Advanced
Spanish; Castilian
Advanced
Japanese
Intermediate

Work Experience

Head of Communication at SAAJ
January 1, 2025 - Present
Define social media strategy and roadmap; produce platform-native content; manage editorial calendar; build and monitor performance dashboards; coordinate moderation; conduct strategic trend research; oversee production, influencer collaborations, and partnerships; manage PR, events, and visual identity; lead a small team.
Office Coordinator Showroom VIP at Maison Christian Louboutin
June 1, 2024 - October 13, 2025
Assisted teams during photoshoots; coordinated VIP projects from conception to execution (fittings, shows, inaugurations); collaborated with PR agencies; maintained communication with stylists, suppliers, and media; ensured deadlines and VIP requests were met.
Content & Communication Manager at CAMAN.SWISS
October 1, 2023 - October 13, 2025
Managed content strategy across digital channels; produced platform-native content; built editorial calendars; managed social media, partnerships, and influencer collaborations; oversaw e-commerce content and merchandising; supported purchasing and communications; coordinated store magazine and photoshoots.
PR, Partnerships & Events Intern at BONGENIE GRIEDER
August 1, 2018 - October 13, 2025
Managed media relations; organized brand presence at audiovisual trade shows; designed press materials; secured international partnerships with resellers and influencers; coordinated communications assets.
Content & Communications (Intern) at ZALANDO
August 1, 2016 - October 13, 2025
Managed mobile app content; conducted image and trend research; designed internal posters; researched and contacted content creators.
Digital Content, Social Media & PR Manager at LOTUS.ECO
January 1, 2021 - October 13, 2025
Organized digital content, social media, and PR for a premium eco-friendly menstrual products startup; built influencer partnerships; grew digital community and coordinated events.
Head of Communication at SAAJ
January 1, 2025 - November 19, 2025
Lead social media management and content creation; define strategy and roadmap; manage editorial calendar; produce platform-native content for Instagram, TikTok, and other channels; monitor performance metrics; oversee production & shoots; supervise PR, influencer partnerships, and events; manage a two-person team; ensure consistent brand voice and trend alignment.
Office Coordinator VIP Showroom at Maison Christian Louboutin
June 1, 2024 - June 1, 2024
Assisted teams during photoshoots (including International Women’s Day with Mr. Louboutin); coordinated VIP projects from conception to execution (fittings, fashion shows, inaugurations); collaborated with PR agencies; managed VIP requests and external partner communications.
Intern - PR, Partnerships & Events; Social Media Manager & Content Creation at BONGENIE GRIEDER
August 1, 2018 - August 1, 2018
Internship at a Swiss luxury department store; launched product campaigns and PR initiatives; designed communication materials; secured international partnerships with resellers and influencers; developed multi-channel content strategy across Instagram, LinkedIn, and Facebook; grew community engagement and tracked performance.
Content & Communications Intern at ZALANDO
August 1, 2016 - August 1, 2016
Managed mobile app content and conducted image & trend research; designed internal posters; researched and contacted content creators.
Digital Content, Social Media & PR Manager at LOTUS.ECO
January 1, 2021 - January 1, 2021
Led digital content, social media & PR for a premium eco-friendly menstrual products start-up; organized events to boost brand visibility; established collaborations with eco-conscious influencers and brands; grew digital community and engagement.
Content & Communication Manager at CAMAN.SWISS
October 1, 2023 - October 1, 2023
Content & communication leadership for an e-commerce start-up supplying audiovisual equipment; managed e-commerce content and merchandising; supported purchasing and communications; coordinated photoshoots and visual assets; collaborated with external creatives; built brand communications.
VIP Showroom Office Coordinator at Christian Louboutin
December 1, 2023 - June 1, 2024
Supported teams during VIP events, fittings, and photo shoots; Coordinated VIP projects, showrooms, launches, and special events; Liaised with stylists, partners, suppliers, and press teams; Collaborated with PR agencies to ensure smooth execution and deadlines
Content & Communication Manager at CAMAN.SWISS
February 1, 2021 - October 1, 2023
Developed and implemented digital content and communication strategies; Created multi-platform content (social media, newsletters, articles); Managed editorial calendars and animated online communities; Monitored KPIs and performance to optimize engagement and conversions; Built partnerships with resellers and international content creators
Digital Content, Social Media & PR Manager at LOTUS.ECO
October 1, 2019 - January 1, 2021
Organized and managed brand photo and video shoots; Handled press relations and influencer collaborations; Coordinated digital campaigns for product launches; Contributed to the successful launch of the premium product line
Content & Merchandising Assistant at BONGÉNIE GRIEDER
February 1, 2018 - August 1, 2018
Managed e-commerce content and merchandising; Assisted purchasing and communication departments; Coordinated the release of the brand magazine and supported photo shoots
Content & Platform Coordinator at ZALANDO
February 1, 2016 - August 1, 2016
Managed mobile app content and conducted image and trend research; Created internal communication posters; Researched and contacted content creators
Content & Communications Assistant at ZALANDO
February 1, 2016 - August 1, 2016
Plateforme en ligne de mode et lifestyle - Managed mobile app content and conducted image and trend research - Created internal communication posters - Researched and contacted content creators.
Platform Content Manager at ZALANDO
February 1, 2016 - August 31, 2016
Platform online fashion and lifestyle - Managed mobile app content and conducted image and trend research; created internal communication posters; researched and contacted content creators.

Education

Maturité Gymnasiale (High School Diploma) at DE SAUSSURE (GENEVA HIGH SCHOOL)
January 1, 2009 - January 1, 2013
Bachelor - Art Direction at CREA INSEEC, Geneva (Switzerland)
January 1, 2013 - January 1, 2016
Master - Fashion Management at CREA INSEEC, Geneva (Switzerland)
January 1, 2016 - January 1, 2018
Maturité Gymnasiale (High School Diploma) at De Saussure High School, Geneva
January 1, 2009 - January 1, 2013
Bachelor - Art Direction at CREA INSEEC, Geneva (Switzerland)
January 1, 2013 - January 1, 2016
Master - Fashion Management at CREA INSEEC, Geneva (Switzerland)
January 1, 2016 - January 1, 2018
Master – Fashion Management at CREA INSEEC – Geneva, Switzerland
January 1, 2013 - January 1, 2018
Bachelor – Art Direction at CREA INSEEC – Geneva, Switzerland
January 1, 2013 - January 1, 2018
High School Diploma – Swiss Gymnasium Maturity (Baccalaureat) at Lycée de Saussure – Geneva, Switzerland
January 1, 2009 - January 1, 2013
Program – SAAJ at SAAJ – Paris, France
January 1, 2025 - January 1, 2026
Master – Fashion Management / Bachelor – Art Direction at CREA INSEEC – Geneva, Switzerland
January 1, 2013 - January 1, 2018
SAAJ Program at SAAJ – Paris, France
January 1, 2025 - January 1, 2026
High School Diploma – Swiss Gymnasium Maturity (Baccalauréat) at Lycée de Saussure – Geneva, Switzerland
January 1, 2009 - January 1, 2013
CAPM® – Certified Associate in Project Management at Project Management Institute
January 1, 2022 - February 3, 2026
Master in Fashion Management at CREA INSEEC – Geneva, Switzerland
January 1, 2013 - January 1, 2018
Bachelor in Art Direction at SAAJ – Paris, France
January 1, 2025 - January 1, 2026

Qualifications

CAPM Certification - Certified Associate in Project Management
September 1, 2022 - November 1, 2022
CAPM Certification - Certified Associate in Project Management
September 1, 2022 - November 1, 2022
CAPM® – Certified Associate in Project Management
January 1, 2022 - February 3, 2026
CAPM® – Certified Associate in Project Management
January 1, 2022 - February 3, 2026
CAPM® – Certified Associate in Project Management
January 1, 2022 - February 3, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Education, Consumer Goods