Imaan Lindelwa Fihlani

Language

English
Fluent
Xhosa
Fluent

Work Experience

Digital Marketing Specialist at Imprint Digital Media
February 1, 2021 - Present
Founded and managed a full-service digital marketing agency serving clients in the beauty, events, and professional services industries. Developed and executed multi-platform social media strategies to boost brand engagement and awareness. Delivered a wide range of services including branding, content creation, campaign management, and performance reporting. Increased client social media following, website traffic, and customer engagement through tailored, data-driven marketing tactics. Wrote SEO-friendly blog articles and newsletters to support client content marketing and email campaigns. Designed and executed email marketing workflows, increasing open and click-through rates across client lists.
Social Media Manager at Ground Floor Interiors
September 30, 2024 - August 29, 2025
Managed the company’s brand presence across social media platforms. Collaborated with marketing teams to develop and execute strategic campaigns. Increased engagement by 45%. Monitored KPIs and made data-informed improvements to digital strategies. Engaged with stakeholders and monitored social media trends to inform content. Created engaging visual and written content tailored to the target audience. Coordinated seasonal promotions and product launches across social platforms to increase reach and engagement.
Social Media Assistant at H&M
March 31, 2015 - August 29, 2025
Supported social media content creation and campaign development. Enhanced company presence across Facebook, LinkedIn, Twitter, and other platforms. Created dynamic multimedia content and helped execute large-scale social media initiatives. Scheduled posts and managed daily publishing to maintain consistent brand voice across platforms. Engaged with online audiences by responding to comments, mentions, and direct messages in a timely manner. Assisted in tracking engagement metrics and compiling weekly reports to evaluate campaign performance.
Digital Marketing Specialist at Imprint Digital Media
February 1, 2021 - Present
Founded and managed a full-service digital marketing agency serving clients in the beauty, events, and professional services industries. Developed and executed multi-platform social media strategies to boost brand engagement and awareness. Delivered branding, content creation, campaign management, and performance reporting. Increased client social media following, website traffic, and customer engagement through data-driven tactics. Wrote SEO-friendly blog articles and newsletters to support content marketing and email campaigns. Designed and executed email marketing workflows, increasing open and click-through rates across client lists.
Social Media Manager at Ground Floor Interiors
September 1, 2024 - September 8, 2025
Managed the company’s brand presence across social media platforms. Collaborated with marketing teams to develop and execute strategic campaigns. Increased engagement by 45%. Monitored KPIs and made data-informed improvements to digital strategies. Engaged with stakeholders and monitored social media trends to inform content. Created engaging visual and written content tailored to the target audience. Coordinated seasonal promotions and product launches across social platforms to increase reach and engagement.
Social Media Assistant at H&M
March 1, 2015 - September 8, 2025
Supported social media content creation and campaign development. Enhanced company presence across Facebook, LinkedIn, Twitter, and other platforms. Created dynamic multimedia content and helped execute large-scale social media initiatives. Scheduled posts and managed daily publishing to maintain consistent brand voice across platforms. Engaged with online audiences by responding to comments, mentions, and direct messages in a timely manner. Assisted in tracking engagement metrics and compiling weekly reports to evaluate campaign performance.
Digital Marketing Specialist at Imprint Digital Media
February 1, 2021 - Present
Founded and managed a full-service digital marketing agency serving clients in the beauty, events, and professional services industries. Developed multi-platform social media strategies to boost brand engagement and awareness. Delivered branding, content creation, campaign management, and performance reporting. Increased client social media following, website traffic, and customer engagement through data-driven tactics. Wrote SEO-friendly blog articles and newsletters to support content marketing and email campaigns. Designed and executed email marketing workflows, increasing open and click-through rates across client lists.
Social Media Manager at Ground Floor Interiors
September 1, 2024 - September 8, 2025
Managed the company’s brand presence across social media platforms. Collaborated with marketing teams to develop and execute strategic campaigns. Increased engagement by 45%. Monitored KPIs and made data-informed improvements to digital strategies. Engaged with stakeholders and monitored social media trends to inform content. Created engaging visual and written content tailored to the target audience. Coordinated seasonal promotions and product launches across social platforms to increase reach and engagement.
Social Media Assistant at H&M
March 1, 2015 - September 8, 2025
Supported social media content creation and campaign development. Enhanced company presence across Facebook, LinkedIn, Twitter, and other platforms. Created dynamic multimedia content and helped execute large-scale social media initiatives. Scheduled posts and managed daily publishing to maintain consistent brand voice across platforms. Engaged with online audiences by responding to comments, mentions, and direct messages in a timely manner. Assisted in tracking engagement metrics and compiling weekly reports to evaluate campaign performance.
Freelance Social Media Manager at Self-employed / Freelance
February 1, 2021 - Present
Provided social media management and digital marketing services to clients in retail, law firms, beauty, real estate, accounting firms, TV production, and U.S.-based businesses. Developed and executed multi-platform social media strategies that increased engagement and brand awareness by up to 60%. Grew client social media followings and website traffic using tailored, data-driven campaigns. Designed branding materials and content calendars aligned to client goals. Created SEO-optimized blog content and newsletters, boosting organic reach. Built automated email marketing workflows that improved open rates by 35% and click-through rates by 20%.
Social Media Manager at Ground Floor Interiors
September 30, 2024 - October 1, 2025
Managed the company’s digital presence across multiple social platforms. Increased social media engagement by 45% through targeted campaigns and trend-based content. Monitored KPIs and optimized campaigns to improve ROI and conversions. Coordinated seasonal promotions and product launches across digital channels. Collaborated with marketing teams to align social media strategy with overall brand goals.
Social Media Assistant at H&M
March 31, 2015 - October 1, 2025
Assisted in developing and executing social media campaigns for a global retail brand. Produced multimedia content that enhanced brand presence on Facebook, LinkedIn, and Twitter. Scheduled and published daily posts, ensuring a consistent brand voice. Monitored engagement metrics and prepared weekly reports for management. Responded to customer queries and comments to strengthen community engagement.
Freelance Social Media Manager at Various Clients (Freelance)
February 1, 2021 - Present
Provided social media management and digital marketing services across multiple industries, developing data-driven multi-platform strategies that increased engagement and brand awareness by up to 60%. Built tailored campaigns to grow client social followings and website traffic, designed branding materials and content calendars, created SEO-optimized blog content and newsletters, and automated email marketing workflows to improve open and click-through rates.
Social Media Manager at Ground Floor Interiors
September 30, 2024 - October 1, 2025
Managed the company’s digital presence across multiple social platforms, increased engagement through targeted campaigns and trend-based content, monitored KPIs, optimized campaigns for ROI and conversions, and coordinated seasonal promotions and product launches.
Social Media Assistant at H&M
March 31, 2015 - October 1, 2025
Assisted in developing and executing social media campaigns, produced multimedia content, scheduled and published posts, monitored engagement metrics, prepared reports, and engaged with customers to strengthen community.
Freelance Social Media Manager at Self-employed
February 1, 2021 - Present
Provided social media management and digital marketing services to clients across retail, law firms, beauty, real estate, accounting, TV production, and U.S.-based businesses. Developed and executed multi-platform social media strategies that increased engagement and brand awareness by up to 60%. Grew client social media followings and website traffic with tailored, data-driven campaigns. Designed branding materials and content calendars aligned to client goals. Created SEO-optimized blog content and newsletters, boosting organic reach. Built automated email marketing workflows that improved open rates by 35% and click-through rates by 20%.
Social Media Manager at Ground Floor Interiors
September 1, 2024 - October 1, 2025
Managed the company’s digital presence across multiple social platforms. Increased social media engagement by 45% through targeted campaigns and trend-based content. Monitored KPIs and optimized campaigns to improve ROI and conversions. Coordinated seasonal promotions and product launches across digital channels. Collaborated with marketing teams to align social media strategy with overall brand goals.
Social Media Assistant at H&M
March 31, 2015 - October 1, 2025
Assisted in developing and executing social media campaigns for a global retail brand. Produced multimedia content that enhanced brand presence on Facebook, LinkedIn, and Twitter. Scheduled and published daily posts, ensuring a consistent brand voice. Monitored engagement metrics and prepared weekly reports for management. Responded to customer queries and comments to strengthen community engagement.

Education

Diploma in Marketing Management at Central Johannesburg College
January 15, 2008 - December 20, 2011
National Senior Certificate (Grade 12) at Holy Cross High School
January 1, 2006 - December 31, 2006
Marketing Management at Central Johannesburg College
January 1, 2008 - December 31, 2011
National Senior Certificate (Grade 12) at Holy Cross High School
January 1, 2006 - December 31, 2006
Marketing Management at Central Johannesburg College
January 1, 2008 - December 31, 2011
National Senior Certificate at Holy Cross High School
January 1, 2006 - December 31, 2006
Diploma in Marketing Management at Central Johannesburg College
January 1, 2008 - December 31, 2011
National Senior Certificate at Holy Cross High School
January 1, 2006 - December 31, 2006
Diploma at Central Johannesburg College
January 1, 2008 - December 31, 2011
National Senior Certificate at Holy Cross High School
January 1, 2006 - December 31, 2006
Diploma in Marketing Management at Central Johannesburg College
January 1, 2008 - December 31, 2011
National Senior Certificate (Grade 12) at Holy Cross High School
January 1, 2006 - December 31, 2006

Qualifications

Marketing Management
January 15, 2008 - December 20, 2011

Industry Experience

Consumer Goods, Professional Services, Media & Entertainment, Retail, Other, Real Estate & Construction, Software & Internet