Hi, I'm Sara Innocenti, an anthropologist and design researcher with a passion for storytelling and user experience. I've been involved in ethnography, user research, and service design, crafting innovative strategies and communication approaches. When I'm not researching or writing, I love creating compelling narratives and designing engaging content. I currently work as a UX Researcher and a professor of Design Ethnography, and I enjoy authoring books and articles that inspire and inform. With experience spanning cultural anthropology, intercultural communication, and creative writing, I bring a unique interdisciplinary perspective to my projects.

Sara Innocenti

Hi, I'm Sara Innocenti, an anthropologist and design researcher with a passion for storytelling and user experience. I've been involved in ethnography, user research, and service design, crafting innovative strategies and communication approaches. When I'm not researching or writing, I love creating compelling narratives and designing engaging content. I currently work as a UX Researcher and a professor of Design Ethnography, and I enjoy authoring books and articles that inspire and inform. With experience spanning cultural anthropology, intercultural communication, and creative writing, I bring a unique interdisciplinary perspective to my projects.

Available to hire

Hi, I’m Sara Innocenti, an anthropologist and design researcher with a passion for storytelling and user experience. I’ve been involved in ethnography, user research, and service design, crafting innovative strategies and communication approaches. When I’m not researching or writing, I love creating compelling narratives and designing engaging content.

I currently work as a UX Researcher and a professor of Design Ethnography, and I enjoy authoring books and articles that inspire and inform. With experience spanning cultural anthropology, intercultural communication, and creative writing, I bring a unique interdisciplinary perspective to my projects.

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Language

English
Fluent
French
Fluent
Arabic
Beginner
Italian
Fluent

Work Experience

UX Researcher at Amaris srl
April 1, 2024 - June 14, 2024
UX Researcher for EssilorLuxottica, responsible for conducting user experience research to enhance product usability and overall user satisfaction.
Professor of “Design Ethnography” at PoliMi Master Service Designl
March 1, 2024 - June 14, 2024
Teaching Design Ethnography courses at the Master level, focusing on qualitative research methods and service design strategies.
Author and writer at Freelance
January 1, 2022 - June 14, 2024
Writing and creating communication strategies, authoring a book for schools, articles, and newsletters.
Anthropologist and UX Researcher at Experientia srl
January 1, 2020 - January 1, 2024
Conducted ethnography, user research, and service design methodologies to develop innovative strategies and services.
Communication specialist at WeWorld Onlus - University of Turin
January 1, 2017 - December 31, 2019
Specialized in communication, contributing to projects and campaigns between 2017 and 2019.
UX Researcher at Amaris srl
April 1, 2024 - June 19, 2024
UX Researcher for EssilorLuxottica
Professor of Design Ethnography at PoliMi Master Service Design
March 1, 2024 - June 19, 2024
Teaching Design Ethnography for the Master in Service Design program, conducting research and guiding students in UX research methodologies and ethnography.
Author and writer at Freelance
January 1, 2022 - June 19, 2024
Writing and creating communication strategies; author of a school book, articles, and newsletters.
Anthropologist and UX Researcher at Experientia srl
January 1, 2020 - January 1, 2024
Conducted ethnography, user research, and service design methodologies to develop innovative strategies and services.
Communication specialist at WeWorld Onlus - University of Turin
January 1, 2017 - December 31, 2019
Worked as a communication specialist focusing on non-profit sector initiatives.

Education

Bachelor's Degree at University of Turin
January 1, 2013 - December 31, 2016
Master's Degree at University of Turin
January 1, 2016 - December 31, 2019
Story Design at Scuola Holden - Writing School
January 1, 2021 - December 31, 2023
Bachelor's Degree at University of Turin
January 1, 2013 - December 31, 2016
Master's Degree at University of Turin
January 1, 2016 - December 31, 2019

Qualifications

Justice response to gender-based violence
January 1, 0000 - December 31, 0000
UX design basics - Google
January 1, 0000 - December 31, 0000
Tailoring course
January 11, 2030 - June 26, 2025
Photography
January 11, 2030 - June 26, 2025
Justice response to gender-based violence
January 1, 2021 - December 31, 2021
UX design basics - Google
January 1, 2021 - December 31, 2021

Industry Experience

Education, Professional Services, Non-Profit Organization, Media & Entertainment, Consumer Goods
    paper Scuola Holden Newsletter

    Every week, I craft “Ricreazione” by selecting a thematic word as a creative springboard to tell stories that connect the present with historical, poetic, or absurd angles. I handle topic ideation, research, writing, and editing to ensure each issue delivers a fresh, engaging narrative for Scuola Holden’s subscribers. The newsletter has maintained high open- and click-through rates, reinforcing the school’s creative brand identity.

    paper A Dystopian Pamphlet for Generational Dialogue

    I giovani non capiscono niente (Young People Understand Nothing): A Dystopian Pamphlet for Generational Dialogue https://www.twine.net/signin

    I co-authored and wrote this pamphlet to engage high-school audiences in a provocative exploration of generational dynamics. My goal was to create a gripping, dystopian narrative in which all political and social power lies with those under 22, while Boomers—disconnected from social media and influencer culture—organize a counter-revolution. I developed the storyline, crafted authentic voices for both Generation Z and Boomers, and structured the pacing to build towards a climactic uprising.In collaboration with Erickson’s editorial team, I defined the book’s learning objectives, drafted and revised each chapter, and worked with the designer to integrate discussion prompts at key turning points. I was responsible for entire content production: plotting the arc, writing prose, co-editing for tone and accessibility, and producing a classroom discussion guide.The pamphlet has since been adopted in multiple Italian high-school curricula, where teachers report it consistently ignites lively debates about power, responsibility, and the role of social media in activism—fulfilling its aim to deepen students’ critical engagement with generational issues.‍