Hi, I’m Sara Innocenti, an anthropologist and design researcher with a passion for storytelling and user experience. I’ve been involved in ethnography, user research, and service design, crafting innovative strategies and communication approaches. When I’m not researching or writing, I love creating compelling narratives and designing engaging content.
I currently work as a UX Researcher and a professor of Design Ethnography, and I enjoy authoring books and articles that inspire and inform. With experience spanning cultural anthropology, intercultural communication, and creative writing, I bring a unique interdisciplinary perspective to my projects.
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Every week, I craft “Ricreazione” by selecting a thematic word as a creative springboard to tell stories that connect the present with historical, poetic, or absurd angles. I handle topic ideation, research, writing, and editing to ensure each issue delivers a fresh, engaging narrative for Scuola Holden’s subscribers. The newsletter has maintained high open- and click-through rates, reinforcing the school’s creative brand identity.
I giovani non capiscono niente (Young People Understand Nothing): A Dystopian Pamphlet for Generational Dialogue https://www.twine.net/signin
I co-authored and wrote this pamphlet to engage high-school audiences in a provocative exploration of generational dynamics. My goal was to create a gripping, dystopian narrative in which all political and social power lies with those under 22, while Boomers—disconnected from social media and influencer culture—organize a counter-revolution. I developed the storyline, crafted authentic voices for both Generation Z and Boomers, and structured the pacing to build towards a climactic uprising.In collaboration with Erickson’s editorial team, I defined the book’s learning objectives, drafted and revised each chapter, and worked with the designer to integrate discussion prompts at key turning points. I was responsible for entire content production: plotting the arc, writing prose, co-editing for tone and accessibility, and producing a classroom discussion guide.The pamphlet has since been adopted in multiple Italian high-school curricula, where teachers report it consistently ignites lively debates about power, responsibility, and the role of social media in activism—fulfilling its aim to deepen students’ critical engagement with generational issues.
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