Vacier Jewellery - UGC Content Creation

Irina Besman
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Content and UGC creation project for Vacier Jewellery, focused on producing clean, premium, product-led visuals for social media and digital marketing.

The brief was to showcase Vacier’s jewellery in a refined, wearable way while highlighting texture, detail, and craftsmanship. Content was designed to align with the brand’s aesthetic and to be suitable for both organic and paid usage.

My work included creative planning, filming, styling, lighting, and editing, with a strong focus on jewellery presentation, natural movement, and minimal composition. Final assets were delivered optimised for short-form platforms such as Instagram Reels and TikTok.

Examples available upon request due to paid advertising usage and client confidentiality.