VIVAIA - Footwear UGC Content Creation

UGC content creation project for VIVAIA, focused on producing lifestyle-driven, product-focused visuals showcasing footwear in everyday wear.

The brief was to create clean, relatable content highlighting comfort, design, and versatility while maintaining a modern, aesthetic visual style. Content was designed for use across social media and digital marketing channels, including paid advertising.

My work included creative planning, filming, styling, lighting, and editing, ensuring the final assets were brand-aligned and optimised for short-form platforms.

Examples available upon request due to paid advertising usage and client confidentiality.