Isabela Cristina Campos

Managed B2C and B2B affiliate programs, onboarding partners, coordinating promotions, tracking performance, and repurposing partner content across multiple channels to maximize reach and engagement. Handled marketing operations including CRM updates, lead enrichment, audience segmentation, workflow setup, and data tracking to optimize messaging and streamline processes. Built and optimized lead generation and email campaigns, leveraging AI to repurpose content for different audiences and channels; developed automated workflows to re-engage inactive users and improve retention by 8%. Supported GTM initiatives by planning campaign messaging, coordinating cross-channel distribution (email, social, communities, landing pages), and aligning with sales to improve pipeline quality. Managed automation, A/B tests, list management, and data-driven reporting to improve open rates, clicks, and conversions, using insights to iterate campaigns. Organized webinars and events and repurposed content in

Built and maintained WordPress landing pages, improving traffic (+15%) through SEO and page optimization. Contributed to multi-channel campaigns across social media, email, and content assets to increase lead quality. Supported mobile app marketing, boosting downloads and engagement. Assisted sales with CRM updates, lead research, and marketing materials, generating ~20 leads/week. Created playbooks and repeatable campaign processes to guide marketing and sales efforts.

Crafted tailored marketing solutions, including videos and infographics, boosting conversion rates by 5%. Produced social media and presentation assets to support brand visibility and sales. Collaborated on creative strategies with clients, partners, and external agencies to elevate online presence and brand recognition. Skilled in building WordPress websites and making eye-catching marketing material such as flyers, social media posts, and business cards.