I'm Isabela Cristina Campos, a marketing professional focused on growth marketing, lead generation, and marketing operations across B2B and B2C channels. I design and optimize sales funnels, email automation, affiliate programs, and GTM initiatives to boost engagement, retention, and conversions. I create videos, infographics, and landing pages to strengthen brand identity and support campaigns. I manage CRM, analytics, A/B testing, and automation workflows to drive measurable growth, and I lead small teams while collaborating with sales.…

Isabela Cristina Campos

I'm Isabela Cristina Campos, a marketing professional focused on growth marketing, lead generation, and marketing operations across B2B and B2C channels. I design and optimize sales funnels, email automation, affiliate programs, and GTM initiatives to boost engagement, retention, and conversions. I create videos, infographics, and landing pages to strengthen brand identity and support campaigns. I manage CRM, analytics, A/B testing, and automation workflows to drive measurable growth, and I lead small teams while collaborating with sales.…

Available to hire

I’m Isabela Cristina Campos, a marketing professional focused on growth marketing, lead generation, and marketing operations across B2B and B2C channels. I design and optimize sales funnels, email automation, affiliate programs, and GTM initiatives to boost engagement, retention, and conversions.

I create videos, infographics, and landing pages to strengthen brand identity and support campaigns. I manage CRM, analytics, A/B testing, and automation workflows to drive measurable growth, and I lead small teams while collaborating with sales.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Marketing Specialist at Wise Up
October 1, 2022 - Present
Managed B2C and B2B affiliate programs, onboarding partners, coordinating promotions, tracking performance, and repurposing partner content across multiple channels to maximize reach and engagement. Handled marketing operations including CRM updates, lead enrichment, audience segmentation, workflow setup, and data tracking to optimize messaging and streamline processes. Built and optimized lead generation and email campaigns, leveraging AI to repurpose content for different audiences and channels; developed automated workflows to re-engage inactive users and improve retention by 8%. Supported GTM initiatives by planning campaign messaging, coordinating cross-channel distribution (email, social, communities, landing pages), and aligning with sales to improve pipeline quality. Managed automation, A/B tests, list management, and data-driven reporting to improve open rates, clicks, and conversions, using insights to iterate campaigns. Organized webinars and events and repurposed content in
Marketing Specialist at Wise Up
February 1, 2021 - October 1, 2022
Built and maintained WordPress landing pages, improving traffic (+15%) through SEO and page optimization. Contributed to multi-channel campaigns across social media, email, and content assets to increase lead quality. Supported mobile app marketing, boosting downloads and engagement. Assisted sales with CRM updates, lead research, and marketing materials, generating ~20 leads/week. Created playbooks and repeatable campaign processes to guide marketing and sales efforts.
Digital Marketing Specialist at Design Pickle
January 1, 2019 - December 1, 2020
Crafted tailored marketing solutions, including videos and infographics, boosting conversion rates by 5%. Produced social media and presentation assets to support brand visibility and sales. Collaborated on creative strategies with clients, partners, and external agencies to elevate online presence and brand recognition. Skilled in building WordPress websites and making eye-catching marketing material such as flyers, social media posts, and business cards.
Marketing Analyst at Ebanx
November 1, 2016 - December 1, 2018
Supported retention campaigns by analyzing client satisfaction and identifying churn risks. Assisted B2B marketing campaigns promoting EBANX payment solutions across Latin America. Created communication materials explaining new features, products, and updates to clients. Compiled performance data and insights to improve retention, pipeline impact, and overall client experience.
Marketing & Sales Analyst at Telefonica
July 1, 2014 - September 1, 2016
Used data analysis to track and improve sales pipeline performance, reducing the sales cycle through targeted KPI adjustments. Developed and maintained status reports on marketing campaigns and operational tasks to optimize sales performance. Identified and implemented process improvements to boost efficiency by 30%, showcasing adaptability in a fast-paced environment and contributing to streamlined operations and workflows. Conducted market research and provided actionable insights to enhance profitability and support company growth initiatives.
Marketing & Sales Analyst at Telefónica
July 1, 2014 - September 1, 2016
Used data analysis to track and improve sales pipeline performance, reducing the sales cycle through targeted KPI adjustments. Developed and maintained status reports on marketing campaigns and operational tasks to optimize sales performance. Identified and implemented process improvements to boost efficiency by 30%, showcasing adaptability in a fast-paced environment and contributing to streamlined operations and workflows. Conducted market research and provided actionable insights to enhance profitability and support company growth initiatives.

Education

Bachelor's degree in Administration at PUCPR
January 11, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment, Professional Services, Financial Services, Retail

Skills

Experience Level