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Hi, I'm Issa NDIEGUENE, a digital marketing specialist known for designing and managing high-performing online advertising campaigns. I love turning data into action, measuring performance, and driving ROI across national and international markets. I build innovative digital strategies to boost brand awareness and conversions at scale, leveraging tools like Google Ads, GA4, Looker Studio, and a broad mix of social and programmatic channels. I'm collaborative, hands-on, and focused on delivering measurable results for brands I work with.…Hi, I'm Issa NDIEGUENE, a digital marketing specialist known for designing and managing high-performing online advertising campaigns. I love turning data into action, measuring performance, and driving ROI across national and international markets. I build innovative digital strategies to boost brand awareness and conversions at scale, leveraging tools like Google Ads, GA4, Looker Studio, and a broad mix of social and programmatic channels. I'm collaborative, hands-on, and focused on delivering measurable results for brands I work with.

Issa NDIEGUENE

Performance Marketer, Digital Marketer, Social Media Manager, +3

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Hi, I'm Issa NDIEGUENE, a digital marketing specialist known for designing and managing high-performing online advertising campaigns. I love turning data into action, measuring performance, and driving ROI across national and international markets. I build innovative digital strategies to boost brand awareness and conversions at scale, leveraging tools like Google Ads, GA4, Looker Studio, and a broad mix of social and programmatic channels. I'm collaborative, hands-on, and focused on delivering measurable results for brands I work with.…Hi, I'm Issa NDIEGUENE, a digital marketing specialist known for designing and managing high-performing online advertising campaigns. I love turning data into action, measuring performance, and driving ROI across national and international markets. I build innovative digital strategies to boost brand awareness and conversions at scale, leveraging tools like Google Ads, GA4, Looker Studio, and a broad mix of social and programmatic channels. I'm collaborative, hands-on, and focused on delivering measurable results for brands I work with.

Available to hire

Hi, I’m Issa NDIEGUENE, a digital marketing specialist known for designing and managing high-performing online advertising campaigns. I love turning data into action, measuring performance, and driving ROI across national and international markets.

I build innovative digital strategies to boost brand awareness and conversions at scale, leveraging tools like Google Ads, GA4, Looker Studio, and a broad mix of social and programmatic channels. I’m collaborative, hands-on, and focused on delivering measurable results for brands I work with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Digital Marketing Manager at Bentley & Co Ltd

January 1, 2024 - Present

Directed the paid media strategy across Google Ads, Facebook Ads, TikTok Ads, and Microsoft Ads, guiding planning, deployment, and ongoing optimization to maximize ROI. Led national and international growth through localized digital strategies and market expansion. Managed advertising budgets and real-time optimization, and collaborated with partner agencies to create content aligned with brand vision and business objectives.

Digital Media Specialist (Affiliate Analytics) at Groupe Marcelle

December 31, 2024 - October 13, 2025

Defined advertising objectives for four brands, built traffic acquisition strategies using Google Ads, Facebook Ads, Pinterest Ads, TikTok Ads and programmatic networks. Analyzed consumer behavior to optimize campaigns and maximize conversions while reducing CAC. Coordinated affiliate programs, managed monthly invoicing and partner performance. Used Google Analytics, GA4, SEMrush and Looker Studio for reporting and decision-making.

Digital Media Specialist at J7 Media

December 31, 2021 - October 13, 2025

Managed multi-client advertising strategies for 10 clients, designed lead generation and sales tunnels, and implemented email marketing campaigns with tools like HubSpot, Mailchimp and Klaviyo. Collaborated with Creative Team to brief ads and ensure brand consistency.

Digital Marketing Specialist at INNOV4AFRICA

December 31, 2019 - October 13, 2025

Developed content strategy and SEO initiatives to improve organic search visibility. Managed social media accounts, produced engaging content and campaigns, designed visuals and videos. Deployed Adwords, Facebook Ads and LinkedIn Ads with remarketing to target returning users.

Social Media Manager at Jumia E-commerce

December 31, 2018 - October 13, 2025

Analyzed Google Analytics and social data to optimize campaigns. Implemented social media strategy to drive sales on the Jumia marketplace. Planned and analyzed posts using social media tools, adjusting campaigns for maximum ROI.

Digital Marketing Lead at Agence Totem

December 31, 2016 - October 13, 2025

Designed and implemented digital marketing strategies to increase visibility and sales for agency clients. Supervised digital campaigns (Adwords, Facebook Ads, LinkedIn Ads). Trained and supervised digital teams; managed influencer relationships and external partners.

Digital Marketing Manager at Bentley & Co Ltd

January 1, 2024 - October 13, 2025

Directed paid media strategy across Google Ads, Facebook Ads, TikTok Ads, and Microsoft Ads to maximize ROI; led national and international growth; managed advertising budgets; collaborated with partner agencies to align creative with brand and business objectives.

Digital Media, Affiliate and Analytics Specialist at Groupe Marcelle

January 1, 2024 - October 13, 2025

Defined paid media objectives for four brands; built traffic acquisition strategies using Google Ads, Facebook Ads, Pinterest, TikTok and programmatic networks; optimized campaigns for sales and reduced CAC; managed affiliate program and reporting; leveraged GA/GA4, SEMrush for KPI reporting.

Digital Media Specialist at J7 Media

January 1, 2021 - October 13, 2025

Managed multi-client advertising strategies; designed lead generation and sales tunnels; executed email marketing campaigns; collaborated with creative teams to align ads with brand identity.

Digital Marketing Specialist at INNOV4AFRICA

January 1, 2019 - October 13, 2025

Developed content strategy and SEO; managed social media accounts and paid campaigns; produced visuals; deployed ads on Adwords, Facebook, LinkedIn with remarketing.

Social Media Manager at Jumia E-commerce

January 1, 2018 - October 13, 2025

Analyzed Google Analytics and social data to optimize campaigns; implemented social strategy to drive sales; managed publications using social media tools; targeted profitable market segments.

Digital Marketing Lead at Agence Totem

January 1, 2016 - October 13, 2025

Designed and implemented digital marketing strategies; supervised advertising campaigns (Adwords, Facebook Ads, LinkedIn Ads); trained digital teams; managed influencer relationships.