Available to hire
I’m a passionate graphic and fashion designer with over 20 years of experience across contemporary fashion, streetwear, and product development. I specialize in translating creative visions into commercially viable products and have a strong focus on brand identity.
Having founded my own label, I enjoy guiding projects from initial concepts through to production-ready assets. I thrive in collaborative environments and love working closely with brands and creators to bring their ideas to life, all while maintaining a unique aesthetic cohesion.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Fluent
Work Experience
Freelance Designer & Director at Ivchi Ltd.
January 1, 2023 - PresentDelivered apparel graphics, brand identity, and visual direction for independent brands and clients.
Founder & Design Director at AlphaStyle
January 1, 2017 - PresentDeveloped design-led product creation from concept to production, specializing in contemporary fashion.
General Manager — Product Development at Multi-Coins Industrial Ltd.
January 1, 2011 - January 1, 2017Collaborated with international fashion and sportswear brands, supporting product development and manufacturing.
Creative Director at Syrup Apparel
January 1, 2007 - January 1, 2014Led creative direction and design for the brand, focusing on apparel and identity.
Regional Design Manager at Triple Five Soul
January 1, 2004 - January 1, 2007Managed product development and regional design direction for special collections across Asia.
Founder & Design Director at Alphalstyle
January 1, 2017 - PresentFounded and developed a contemporary streetwear brand from concept to market. Designed seasonal collections including t-shirts, hoodies, and full apparel lines. Created original graphic designs aligned with streetwear trends and brand identity.
Freelance Designer (Streetwear & Branding) at Self-Employed / Remote
January 1, 2023 - PresentDesigned apparel graphics and merchandise for independent brands and creators. Created logo and brand identity systems tailored to fashion and youth culture.
General Manager - Product Development at Multi-Coins Industrial Limited
January 1, 2011 - January 1, 2017Managed fabric and clothing development from concept to bulk production. Oversaw product development, technical design, and cost calculation.
Regional Design Manager, Asia District at Triple S Soul
January 1, 2002 - January 1, 2007Conducted planning and design meetings with head office. Developed menswear ranges and coordinated across Asia markets.
Inflight Product Designer at Swiss International Air Lines
January 1, 2001 - January 1, 2002Designed visual concepts and developed illustrations for in-flight products.
Senior Tutor, Multimedia Design Application at Computer Academy
January 1, 1998 - January 1, 2000Delivered training in Illustrator, Photoshop, Premier, Dreamweaver, and Flash.
Education
BA (Hons) Clothing Studies at Hong Kong Polytechnic University
September 1, 1997 - August 1, 2000BA(Hons) of Arts at Hong Kong Polytechnic University
January 1, 1998 - January 1, 2000Qualifications
Industry Experience
Wholesale & Distribution, Manufacturing, Retail, Media & Entertainment, Professional Services, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
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