Senior Creative Team Lead with extensive experience of translating business strategies and ideas into impactful visual solutions. Creativity is at the core of how I work — not just in visual outcomes, but in how problems are approached and solved. Experienced in leading end-to-end projects, mentoring teams, and aligning cross-functional stakeholders around shared goals. Known for fostering positive collaboration, improving workflows, and delivering performing, high-quality results. I believe thoughtful, human-centered design is most powerful when it’s inclusive, intentional, and designed to serve people. I’m particularly drawn to projects with social value — those that educate, empower, or improve systems.

Ivelina Vasileva

Senior Creative Team Lead with extensive experience of translating business strategies and ideas into impactful visual solutions. Creativity is at the core of how I work — not just in visual outcomes, but in how problems are approached and solved. Experienced in leading end-to-end projects, mentoring teams, and aligning cross-functional stakeholders around shared goals. Known for fostering positive collaboration, improving workflows, and delivering performing, high-quality results. I believe thoughtful, human-centered design is most powerful when it’s inclusive, intentional, and designed to serve people. I’m particularly drawn to projects with social value — those that educate, empower, or improve systems.

Available to hire

Senior Creative Team Lead with extensive experience of translating business strategies and ideas into impactful visual solutions. Creativity is at the core of how I work — not just in visual outcomes, but in how problems are approached and solved.

Experienced in leading end-to-end projects, mentoring teams, and aligning cross-functional stakeholders around shared goals. Known for fostering positive collaboration, improving workflows, and delivering performing, high-quality results. I believe thoughtful, human-centered design is most powerful when it’s inclusive, intentional, and designed to serve people. I’m particularly drawn to projects with social value — those that educate, empower, or improve systems.

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Language

English
Fluent
Spanish; Castilian
Intermediate
Bulgarian
Fluent

Work Experience

Senior Project Manager Creative Team at FlixBus
December 1, 2021 - Present
Lead and oversee the Creative team's workflow for three brands (FlixBus, FlixTrain, Greyhound) across 45+ markets; brief internal teams, external agencies, and freelancers; manage end-to-end creative production from inception to completion; optimize processes; maintain stakeholder communications; facilitate Agile Scrum meetings and foster cross-team collaboration.
Design Team Lead at QLASH ESPORTS MEDIA
July 1, 2019 - June 1, 2021
Manage the Creative team's workflow, coordinate on deadlines, requirements, goals and assignments; ensure Brand and Creative integration across marketing channels; design and produce digital visuals for games (social posts, tournament graphics, streaming assets, banners, presentations); brand spaces and event materials.
Visual Designer at SoftServe
March 1, 2018 - January 31, 2019
Collaborate with Marketing Director to ensure brand consistency across platforms; design internal presentations and information architecture; create animations for social media and websites; support web and mobile applications.
Graphic Designer at BulPros Group & Easy Consult HR
April 1, 2017 - February 28, 2018
Create visuals for digital marketing campaigns (social media, landing pages, newsletters, Google Ads); branding for events; wall banners, office visuals, posters and brochures.
Designer/Coordinator at Panic Studio
November 1, 2014 - February 28, 2017
Create brand identities, digital and print design materials; coordinate photo shoots and campaigns; produce short animations and videos.
In-house Marketing Designer at Bulgaria Mall
February 1, 2013 - October 31, 2014
Coordinate marketing activities for numerous advertising campaigns for 50+ retailers; create multiple digital and print materials (social media, website, editorials, brochures, OOH, branding); manage brand events and assist with organization and logistics.
Design Team Lead at QLASH Esports Media
April 1, 2021 - October 1, 2021
Managed the Creative team's workflow, deadlines, requirements, and assignments; ensured Brand and Creative integration across Marketing channels; created digital designs for games (social posts, tournament graphics, streaming assets, website banners, presentations) and branding of spaces, print materials, game events and festivals.
Visual Designer at SoftServe
April 1, 2017 - February 1, 2018
Worked with Marketing to ensure brand integration across platforms; designed internal presentations and information architecture; created animations for social media and websites; supported web and mobile applications.
Graphic Designer at Bulpros Group & Easy Consult HR
November 1, 2014 - February 1, 2017
Created visuals for digital marketing campaigns (social media, landing pages, newsletters, Google Ads); branding of events, wall banners, office, posters and brochures.
Designer/Coordinator at Panic Studio
February 1, 2013 - October 1, 2014
Created brand identities, digital and print design materials; coordinated photo shoots and campaigns; produced short animations and videos.
In-House Marketing Designer at Bulgaria Mall
April 1, 2011 - February 1, 2013
Coordinated marketing activities for 50+ retailers; created digital and print materials (social media, website, editorials, brochures, OOH, branding); branded events and supported organization and logistics.
Senior Project Manager, Creative Team at FlixBus
December 1, 2021 - Present
Lead and oversee the Creative team’s workflow for 3 brands (FlixBus, FlixTrain, Greyhound) in 45+ markets; brief internal team, external agencies and freelancers; manage the entire creative production process from inception to completion; optimize processes and solve complex project challenges; maintain communication with stakeholders and leadership; facilitate Agile Scrum meetings and presentations to enhance cross-team collaboration.
In-House Marketing Designer at Bulgaria Mall
April 1, 2017 - February 1, 2018
Coordinate marketing activities for 50+ retailers; produce digital and print materials (social, website, editorials, brochures, OOH, branding); organize brand events and logistics.

Education

Advanced Project Management and Leadership at Coursera
January 1, 2025 - January 12, 2026
Web Inclusivity course at EDX
January 1, 2024 - January 12, 2026
Agile Methodologies at Coursera
January 1, 2023 - January 12, 2026
Creating an Inclusive Society through Social Entrepreneurship at European Youthpass Certificate
January 1, 2023 - January 12, 2026
Design Thinking methodology at Softserve
January 1, 2018 - January 12, 2026
Bachelor in Visual Arts - Animation at New Bulgarian University, Sofia
January 11, 2030 - January 1, 2009
A year in English major at American University in Bulgaria
January 11, 2030 - January 1, 2005
Bachelor in Visual Arts - Animation at New Bulgarian University, Sofia
January 11, 2030 - January 1, 2009
English Major (A year in English major) at American University in Bulgaria
January 11, 2030 - January 1, 2005
Advanced Project Management and Leadership at Coursera
January 1, 2025 - January 22, 2026
Web Inclusivity course at edX
January 1, 2024 - January 22, 2026
Agile Methodologies at Coursera
January 1, 2023 - January 22, 2026
Creating an Inclusive Society through Social Entrepreneurship at European Youthpass Certificate
January 1, 2023 - January 22, 2026
Design Thinking methodology at SoftServe
January 1, 2018 - January 22, 2026
Bachelor in Visual Arts - Animation at New Bulgarian University, Sofia
January 11, 2030 - January 1, 2009
A year in English major at American University in Bulgaria
January 11, 2030 - January 1, 2005

Qualifications

Advanced Project Management and Leadership
January 1, 2025 - January 12, 2026
Web Inclusivity course
January 1, 2024 - January 12, 2026
Agile Methodologies
January 1, 2023 - January 12, 2026
Creating an Inclusive Society through Social Entrepreneurship
January 1, 2023 - January 12, 2026
Design Thinking methodology
January 1, 2018 - January 12, 2026
Advanced Project Management and Leadership
January 1, 2025 - January 13, 2026
Web Inclusivity course
January 1, 2024 - January 13, 2026
Agile Methodologies
January 1, 2023 - January 13, 2026
Creating an Inclusive Society through Social Entrepreneurship - European Youthpass Certificate
January 1, 2023 - January 13, 2026
Design Thinking methodology – Softserve
January 1, 2018 - January 13, 2026
Advanced Project Management and Leadership
January 1, 2025 - January 22, 2026
Web Inclusivity course
January 1, 2024 - January 22, 2026
Agile Methodologies
January 1, 2023 - January 22, 2026
Creating an Inclusive Society through Social Entrepreneurship - European Youthpass Certificate
January 1, 2023 - January 22, 2026
Design Thinking methodology
January 1, 2018 - January 22, 2026
Bachelor in Visual Arts - Animation
January 11, 2030 - January 1, 2009
A year in English major
January 11, 2030 - January 1, 2005

Industry Experience

Media & Entertainment, Gaming, Education, Non-Profit Organization, Software & Internet, Computers & Electronics