Ivelina Vasileva
Senior Creative Team Lead with extensive experience of translating business strategies and ideas into impactful visual solutions.
About
Senior Creative Team Lead with extensive experience of translating business strategies and ideas into impactful visual solutions. Creativity is at the core of how I work — not just in visual outcomes, but in how problems are approached and solved.
Experienced in leading end-to-end projects, mentoring teams, and aligning cross-functional stakeholders around shared goals. Known for fostering positive collaboration, improving workflows, and delivering performing, high-quality results. I believe thoughtful, human-centered design is most powerful when it’s inclusive, intentional, and designed to serve people. I’m particularly drawn to projects with social value — those that educate, empower, or improve systems.
- 14 years' experience
- Joined January 2026
Skills· 13
Languages
- EnglishFluent
- Spanish; CastilianIntermediate
- BulgarianFluent
Industry experience
- Media & Entertainment
- Gaming
- Education
- Non-Profit Organization
- Software & Internet
- Computers & Electronics
Work experience· 13 roles
Lead and oversee the Creative team’s workflow for 3 brands (FlixBus, FlixTrain, Greyhound) in 45+ markets; brief internal team, external agencies and freelancers; manage the entire creative production process from inception to completion; optimize processes and solve complex project challenges; maintain communication with stakeholders and leadership; facilitate Agile Scrum meetings and presentations to enhance cross-team collaboration.
Lead and oversee the Creative team's workflow for three brands (FlixBus, FlixTrain, Greyhound) across 45+ markets; brief internal teams, external agencies, and freelancers; manage end-to-end creative production from inception to completion; optimize processes; maintain stakeholder communications; facilitate Agile Scrum meetings and foster cross-team collaboration.
Managed the Creative team's workflow, deadlines, requirements, and assignments; ensured Brand and Creative integration across Marketing channels; created digital designs for games (social posts, tournament graphics, streaming assets, website banners, presentations) and branding of spaces, print materials, game events and festivals.
Education· 16
Certifications and awards· 17
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