I am a creative marketing professional based in Kyiv, Ukraine, with a strong track record in fashion, branding, and influencer collaborations. I develop social media strategies, plan photo and video shoots, coordinate influencer partnerships, and drive brand visibility through integrated campaigns. I run a personal lifestyle blog sharing insights on fashion, culture, and motherhood in Switzerland and beyond. As a content creator and micro-influencer, I collaborate with fashion and beauty brands to produce engaging photo and video content, oversee event concepts, and explore AI tools for content optimization.

Anna Izerhin

I am a creative marketing professional based in Kyiv, Ukraine, with a strong track record in fashion, branding, and influencer collaborations. I develop social media strategies, plan photo and video shoots, coordinate influencer partnerships, and drive brand visibility through integrated campaigns. I run a personal lifestyle blog sharing insights on fashion, culture, and motherhood in Switzerland and beyond. As a content creator and micro-influencer, I collaborate with fashion and beauty brands to produce engaging photo and video content, oversee event concepts, and explore AI tools for content optimization.

Available to hire

I am a creative marketing professional based in Kyiv, Ukraine, with a strong track record in fashion, branding, and influencer collaborations. I develop social media strategies, plan photo and video shoots, coordinate influencer partnerships, and drive brand visibility through integrated campaigns.

I run a personal lifestyle blog sharing insights on fashion, culture, and motherhood in Switzerland and beyond. As a content creator and micro-influencer, I collaborate with fashion and beauty brands to produce engaging photo and video content, oversee event concepts, and explore AI tools for content optimization.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Ukrainian
Fluent
Russian
Fluent
German
Intermediate
English
Fluent

Work Experience

Marketing Manager at Fotogen Model Agency
January 1, 2025 - November 2, 2025
Developed and executed marketing strategies to enhance agency visibility. Managed the agency's social media presence and produced high-quality content for digital channels; coordinated with external vendors and photographers for campaigns; developed and executed campaigns to elevate brand awareness.
SMM Manager at MustHave UA
December 31, 2022 - December 31, 2022
Coordinated weekly photo shoots with unique concepts for each shoot; coordinated a team and managed projects for successful task execution; organized brand-promoting events; collaborated with influencers to increase brand recognition.
SMM Specialist, Creative Director at Sikona Brand
December 31, 2024 - December 31, 2024
Developed social media marketing strategies; organized shoots for brands and clients; created targeted advertising campaigns including crisis management; established tone of voice and conducted social media audits.
HR Manager / Recruitment Lead at Kyiv (Retail network)
December 31, 2014 - December 31, 2014
Led full-cycle recruitment for retail staff across multiple stores (job postings, screening, interviews, onboarding); coordinated internal events to boost team motivation and engagement.
SMM Expert (France, Switzerland, Ukraine) at Independent Expert
January 1, 2024 - November 2, 2024
Developed and implemented social media marketing strategies. Organized and directed photoshoots for brands and clients. Created targeted advertising campaigns, including crisis management strategies. Established unique tone of voice and conducted social media audits to increase effectiveness. Personal branding consulting for public figures.
SMM Manager at MustHave UA
November 2, 2025 - Present
PR and Creative Marketing Manager at Must Have U
January 1, 2024 - January 1, 2024
Developed concepts and names for each new clothing collection. Planned and conducted photo shoots for collection presentation. Identified and secured new retail locations. Generated creative ideas for social media. Coordinated influencer collaborations to increase brand visibility and engagement.
SMM Specialist, Creative Director at Sikona Brand
January 1, 2019 - November 2, 2025
Developed social media marketing strategies. Organized photo shoots for campaigns. Created targeted advertising campaigns. Implemented social media audits to enhance brand reach and engagement.
Head of Development at Must Have U
January 1, 2021 - November 2, 2025
Led development initiatives; improved internal processes. German - elementary; English - fluent.
HR Manager at Liga Invest
January 1, 2014 - January 1, 2014
Led full-cycle recruitment for retail staff across multiple stores; organized interviews, candidate screening, onboarding. Coordinated internal events to boost team motivation and engagement.
HR Manager at Kyiv Gas
January 1, 2019 - January 1, 2019
Planned and executed internal corporate events; prepared official statements with the press; coordinated media coverage; supported the company’s public image. Developed internal communications strategies to strengthen corporate culture and employee engagement; supported HR processes including onboarding, employee feedback collection, and internal surveys.

Education

Master's in Human Resources Management and Marketing at Kyiv National Economic University
September 1, 2008 - June 10, 2013
Diploma at Kyiv Lyceum 'Intellect'
January 1, 2004 - January 1, 2008
Master’s in Human Resources Management and Services at Kyiv National Economic University
January 11, 2030 - November 2, 2025
Lyceum Diploma at Kyiv Lyceum ‘Intellect’
January 1, 2008 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization, Retail, Consumer Goods
    paper Portfolio of Creative Marketing Projects
    Every project you’ll find in this portfolio is more than just an execution it’s a story. In the following projects, I showcase how creative concepts take shape, how brands learn to speak visually, and how even the smallest details can carry a powerful message. Whether it’s a social statement, a fashion provocation, or a visual performance each shoot follows a clear vision and a thoughtfully crafted approach.