Available to hire
I am a people-centered designer with 20+ years of experience building websites, branding, and marketing materials. I focus on how people interact with design and how to make their lives easier and a little more beautiful. I have led projects globally, delivering on time and shaping brand stories across digital and print. My toolkit includes WordPress, Illustrator, InDesign, Photoshop, Acrobat, and Figma, and I enjoy turning ideas into visuals that click.
I would love to bring that energy and experience to your team. Let’s create something that makes people stop, smile, and say: That’s it.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Afrikaans
Advanced
English
Fluent
Work Experience
Founder & Creative Director at ApplePi Designs
January 1, 2006 - July 31, 2025Founded and managed a global design studio specializing in WordPress websites, branding, and marketing campaigns. Acted as project manager for 100+ projects, handling client communication, proposals, budgets, and schedules. Designed and maintained lead-generating websites with a focus on SEO and UX best practices. Built long-term client relationships through reliable communication and delivery. Ensured consistent brand storytelling across digital and print assets, supporting clients in diverse industries. Developed innovative and visually appealing designs for marketing materials, including brochures, flyers, and social media graphics. Created wireframes and prototypes to visualize user flows and interactions. Managed multiple design projects simultaneously, performing quality checks and maintaining organized file management. Stayed updated on trends through continuous learning.
Web Designer / Marketing Lead at Fiberlay, Inc. & Subsidiaries
August 14, 2023 - May 30, 2025Designed and developed visually appealing, user-friendly websites; aligned designs with brand guidelines and promotional campaigns. Stayed updated with industry trends and technologies to incorporate innovative elements. Built interactive features using HTML, CSS, JavaScript, and related technologies. Created marketing materials including brochures, flyers, and social media graphics. Executed projects from concept to completion, ensuring branding consistency and deadlines. Produced OSHA & GHS-compliant packaging labels and developed line-cards, corporate stationery, and trade show visuals. Improved conversion metrics by delivering on-brand experiences.
Lead Web & Graphic Designer at Blue Orange Designs
September 1, 2019 - March 31, 2022Managed 30+ monthly design requests, meeting all deadlines. Maintained responsive WordPress designs with ongoing SEO, security updates, and performance monitoring. Conducted client onboarding and weekly update calls to improve conversion rates and UX. Standardized workflows and templates, boosting project delivery efficiency. Directed full-scale brand identity projects and produced print and digital campaigns.
Education
Digital Copywriting at Red & Yellow Creative School of Business
January 1, 2015 - December 1, 2015Digital Graphic Design at INTEC College
January 1, 2003 - December 1, 2003Qualifications
Generative AI: The Evolution of Thoughtful Online Search
August 1, 2025 - October 2, 2025Digital Copywriting
July 1, 2015 - October 2, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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