Jacquelyn Trowell

Enhanced the learning and promotional experience by organizing complex information into easy-to-digest layouts across print and digital channels. Leveraged AI workflows and modular templates to reduce course development timelines by 25–30% while maintaining brand consistency and compliance. Produced marketing and promotion materials including specialty print, direct & digital mail collateral, on-site signage, and internal marketing communications. Designed bilingual layouts (direct mail, on-property signage, email design, internal communications, mural wraps). Produced off-site signage (stage banners, kiosk booths, exhibition banners) and handled preflight press checks and vendor communication. Managed high-volume, time-sensitive production with over 100 projects and derivatives per month.

Created and maintained brand consistency across departments and with outside vendors by gate-keeping copy and visuals to meet OLG and PlaySmart regulations. Implemented time-saving templates and data merge files to improve accuracy and productivity. Led daily design workflow in support of advertising and campaign execution while ensuring compliance and brand standards.

Created and managed corporate branding, sub-brands, and brand standards to ensure consistency across employees and client work. Streamlined workflow and outlined brand rules using strong written and oral communication. Designed whitepaper InDesign templates to support SEO and lead generation. Produced website wireframes for small and large businesses with updated branding and responsive, standards-aligned layouts. Managed multiple identity deliverables including logos, brochures, flyers, and kit folders. Audited and redesigned websites with a goal of clearer service communication, and collaborated with development teams to improve UX and content structure.