Contracted Graphic Designer at Walmart (Retail, Canada)

Enhanced the learning and promotional experience by organizing complex information into easy-to-digest layouts across print and digital channels. Leveraged AI workflows and modular templates to reduce course development timelines by 25–30% while maintaining brand consistency and compliance. Produced marketing and promotion materials including specialty print, direct & digital mail collateral, on-site signage, and internal marketing communications. Designed bilingual layouts (direct mail, on-property signage, email design, internal communications, mural wraps). Produced off-site signage (stage banners, kiosk booths, exhibition banners) and handled preflight press checks and vendor communication. Managed high-volume, time-sensitive production with over 100 projects and derivatives per month.

Senior Graphic Designer at Hard Rock (Casino, Ottawa)

Created and maintained brand consistency across departments and with outside vendors by gate-keeping copy and visuals to meet OLG and PlaySmart regulations. Implemented time-saving templates and data merge files to improve accuracy and productivity. Led daily design workflow in support of advertising and campaign execution while ensuring compliance and brand standards.

Senior Graphic Designer at NoHype Digital (Design & Marketing Agency, Ottawa)

Created and managed corporate branding, sub-brands, and brand standards to ensure consistency across employees and client work. Streamlined workflow and outlined brand rules using strong written and oral communication. Designed whitepaper InDesign templates to support SEO and lead generation. Produced website wireframes for small and large businesses with updated branding and responsive, standards-aligned layouts. Managed multiple identity deliverables including logos, brochures, flyers, and kit folders. Audited and redesigned websites with a goal of clearer service communication, and collaborated with development teams to improve UX and content structure.

Senior Graphic Designer at ProSar Inbound (Design & Marketing Agency, Ottawa)

Contributed to a wide range of client projects and media as a junior and later a senior designer, including branding, advertising, illustrative work, and layout design. Helped execute and manage campaigns and collateral through tight timelines. Spearheaded a comprehensive Meat Department re-brand including logo, typography treatments, signage, price tags, labels, case dividers, colours, and textures across Ontario stores. Led creative team execution of brand campaigns (holiday family meals, Fresh Start, BBQ campaign). Built print and web layout templates with data merge to reduce production time. Managed collateral such as vendor designs, product signs, e-books, shelf strips, e-newsletter graphics, and supported website updates using WordPress/Dreamweaver/CSS/HTML.

Senior Graphic Designer at Farm Boy Inc. (Retail, Ottawa)

Managed and mentored a team of five designers, overseeing department branding, corporate brand management, layout, imaging, digital content, and time management. Drove daily workflow and supported department consistency and accuracy. Tracked projects using Teamwork and maintained schedules. Supported corporate presentation and visual asset workflows, including imagery, templates, and reusable library management to improve speed and brand adherence.