Project Overview

A corporate promotional film created for Anglian Water’s Building for Better campaign, produced as part of my employed in-house video production role and not through True Meridian.

The brief was to communicate the organisation’s long-term investment in communities and infrastructure, turning broader corporate messaging into a clear, engaging and human-led film.

My Role

I worked as part of the in-house production team, contributing across the filming and production of the piece.

The shoot combined:

• Interview-led content
• Location filming
• Observational footage
• Supporting campaign visuals
• Clean, professional corporate cinematography

The approach balanced structured production with more natural moments, helping the film feel polished without losing authenticity.

Creative Approach

The film uses a documentary-influenced style, combining interviews with location footage and supporting visuals to build a clear narrative around the Building for Better campaign.

Composition and lighting were kept clean and professional to reflect the organisation’s brand, while the edit was structured to give key messages enough space to land without losing momentum.

The aim was to create something that felt corporate in quality, but still grounded in real people, places and communities.

Final Outcome

The result is a polished corporate promotional film that supports the wider campaign while clearly communicating Anglian Water’s investment in people, communities and infrastructure.

The finished piece was delivered to a professional in-house production standard and designed to work both as a standalone film and as part of a broader communications campaign.