Project Overview

An artistic live session featuring Musical Fruit performing ‘Feel Free’ at The HopBarn, Southwell, produced by Electric Bear as part of the AMPLIFY programme, funded by Arts Council England.

The session was created to support original music and emerging artists across Nottinghamshire, with the aim of presenting the performance as a carefully produced piece of music content rather than a straightforward live recording.

My Role

I worked across the filming and visual production of the session using a two-camera setup, combining wider compositions with more intimate coverage of the individual performances.

The production focused on:

• Multi-camera live performance coverage
• Wide compositions showcasing the band and venue
• Close-up performance details
• Deliberate camera movement and framing
• Capturing the natural character of The HopBarn
• Working closely with the dynamics of the live performance

The venue’s existing texture and lighting were used as part of the visual identity rather than separating the performers from their surroundings.

Creative Approach

The visual storytelling was built around the rhythm and progression of ‘Feel Free’, allowing the performance itself to dictate the pace of the film.

The edit moves between wider and closer coverage as the track develops, using changes in framing and perspective to complement shifts in energy without distracting from the musicians.

The aim was to create something that felt cinematic while retaining the authenticity of a genuine live performance.

Audio was recorded, mixed and mastered to a professional studio standard by Electric Bear, allowing the sound and visuals to work together as a complete live session.

Final Outcome

The finished film gives Musical Fruit a polished, professionally produced live session with its own distinct visual identity.

Created as part of the AMPLIFY programme, the piece works both as an artist promotional asset and as a showcase of professionally produced live music content, combining considered cinematography, multi-camera production and high-quality recorded audio.