Jan Langenbach

Hi, I am Jan, a digital native and strategist with an audience of 1.8M+

This is my LinkedIn profile
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I help global brands grow on social - through short-form systems, in-culture storytelling, and content that scales.

I understand what earns attention and how to turn that into consistent, measurable growth. I’ve worked with brands like Más+ by Messi, Mars INC. (Twix, Snickers, M&M’s), DAZN, and Dom Pérignon - scaling reach, lifting engagement, and building brand equity.

My edge is the mix of strategist and creator: I shape platform-specific content strategies, then lead their execution through scalable systems and short-form storytelling across TikTok, Instagram, YouTube, LinkedIn, and Facebook.

For the hydration drink Mas+ by Lionel Messi I built a fame-driving social strategy and short-form content system - combining authentic storytelling, algorithm-native formats, and tent-pole moments featuring Lionel Messi. The work delivered measurable audience growth and brand consistency across Instagram, TikTok, and Facebook.
• Designed and implemented content systems for short-form storytelling, publishing rhythm, and post-performance iteration where the last campaign reached more than 500 million views with videos up to 50 million organic views driving engagement and a growing audience
• Developed narrative formats and visual direction to guide collaborators and increase audience retention
• Collaborated with editorial, design, and influencer teams to maintain voice, consistency, and growth momentum

For Mars INC (Mars, Twix, Snickers) I co-led social strategy and short-form content planning for Mars confectionery brands for the German market - designing systems to scale brand voice, increase retention, and lift campaign benchmarks on TikTok and Instagram.

Please see my other experiences in my LinkedIn profile.

On my own socials I have more than 1.8 million followers.

TOOLS
Editing: CapCut, Premiere Pro
Community: Discord, Facebook Groups, Sprinklr, Slack
Planning: Notion, Trello, Basecamp
Reporting: Meta Insights, TikTok Analytics, Google Sheets