Supporting the Más+ team with Lionel Messi in Miami

Miami, Lionel Messi and a phone camera – here’s what happened.

Captured live moments around Lionel Messi (believe it or not: I met the GOAT in person again) and shaped the storyline that brought this global Más+ by Messi competition to life across social media.

I planned, recorded, and edited content that resonated globally - and created one of my best-performing short-form videos in my 5-year career:

🔥 Culturally viral: Fans instantly linked it to the legendary “Ankara Messi” meme, sparking thousands of reposts, remixes, and shares across football communities.

📈 Impact: 36M organic views and 2.1M engagements on Instagram, 10M views and 900K engagements on TikTok.

🌎 Total reach: Together with the team, we surpassed 500M+ total views across platforms.

This is what happens when brand content feels in-culture.

Being part of the first-ever Más+ by Messi 1v1 World Crown Final in Miami was a true highlight. Huge thanks to the amazing hashtag#MásbyMessi team and agency partners who made this possible

#branding #SocialMediaMarketing #ShortFormVideo #ContentStrategy #CreatorMarketing #CommunityGrowth #SportsMarketing #ViralMarketing #BrandFame #branding