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Hi im Janelle! My background is in marketing and communications, and most of my work has focused on creating content that helps people understand complex ideas more easily. I’ve also worked on social media strategy, blog content, and SEO-driven articles, so I’m used to thinking about both storytelling and performance. What I really enjoy about content writing is finding the angle that makes a topic interesting and meaningful for readers, and that’s something I’m excited to bring into this role.…Hi im Janelle! My background is in marketing and communications, and most of my work has focused on creating content that helps people understand complex ideas more easily. I’ve also worked on social media strategy, blog content, and SEO-driven articles, so I’m used to thinking about both storytelling and performance. What I really enjoy about content writing is finding the angle that makes a topic interesting and meaningful for readers, and that’s something I’m excited to bring into this role.

Janelle Chan

Marketing Strategist, Content Creator, Brand Strategist, +2

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Hi im Janelle! My background is in marketing and communications, and most of my work has focused on creating content that helps people understand complex ideas more easily. I’ve also worked on social media strategy, blog content, and SEO-driven articles, so I’m used to thinking about both storytelling and performance. What I really enjoy about content writing is finding the angle that makes a topic interesting and meaningful for readers, and that’s something I’m excited to bring into this role.…Hi im Janelle! My background is in marketing and communications, and most of my work has focused on creating content that helps people understand complex ideas more easily. I’ve also worked on social media strategy, blog content, and SEO-driven articles, so I’m used to thinking about both storytelling and performance. What I really enjoy about content writing is finding the angle that makes a topic interesting and meaningful for readers, and that’s something I’m excited to bring into this role.

Available to hire

Hi im Janelle! My background is in marketing and communications, and most of my work has focused on creating content that helps people understand complex ideas more easily. I’ve also worked on social media strategy, blog content, and SEO-driven articles, so I’m used to thinking about both storytelling and performance. What I really enjoy about content writing is finding the angle that makes a topic interesting and meaningful for readers, and that’s something I’m excited to bring into this role.

Skills

SEO

Experience Level

SEO

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Vallidge Consulting

August 1, 2023 - March 1, 2025

Strategic Campaign Development: Developed and executed data-driven marketing campaigns to promote AI-driven crypto products, focusing on increasing user adoption and brand awareness in a fast-evolving industry. Content Creation & Management: Created high-quality content tailored to crypto and AI audiences, including blog posts, social media updates, newsletters, and educational materials to drive engagement and build trust in the brand. Community Building & Engagement: Managed online communities across Twitter, Telegram, Reddit, and Discord; addressed inquiries and fostered engagement to establish a loyal user base. SEO & SEM: Optimized website content for search engines and managed paid search campaigns to increase traffic and conversions.

Marketing & Social Media Executive at Tzu Chi Humanistic Youth Centre

July 1, 2022 - July 1, 2023

Developed and implemented marketing campaigns using social media platforms; created and scheduled social media posts and engaged with followers; analyzed campaign success and provided reports; developed marketing strategy and created marketing materials; set and monitored targets and related campaign metrics; identified trends and adapted approach to leverage changes in the social landscape.

Marketing Executive at PFP Financial Advisory (PFPFA)

February 1, 2021 - February 1, 2022

Responsible for content planning of social media accounts, creating high-quality industrial articles, pictures, videos and other content. Planned media campaigns from start to end to reach targeted demographics. Independently planning, developing, implementing and managing creative marketing content across a broad range of social media marketing channels. Researched and evaluated competitor marketing and digital content.