I’m passionate about turning complex ideas into clear, engaging stories that connect with audiences, whether it’s through social media, campaigns, or cross-channel content. My experience spans fast-moving startups and government agencies, where I’ve helped accelerate social performance, generate leads, and align teams around a shared brand vision. What excites me most? Finding that sweet spot where data meets creativity. I love digging into analytics to see what resonates, then refining campaigns for maximum impact. (Tools like GA4, Canva, and Adobe Suite are my trusty sidekicks in this process.) Whether it’s crafting a standout social strategy or simplifying dense content into customer-friendly messaging, I’m all about delivering work that’s both purposeful and polished. Let’s create something great together!

JasmineX

I’m passionate about turning complex ideas into clear, engaging stories that connect with audiences, whether it’s through social media, campaigns, or cross-channel content. My experience spans fast-moving startups and government agencies, where I’ve helped accelerate social performance, generate leads, and align teams around a shared brand vision. What excites me most? Finding that sweet spot where data meets creativity. I love digging into analytics to see what resonates, then refining campaigns for maximum impact. (Tools like GA4, Canva, and Adobe Suite are my trusty sidekicks in this process.) Whether it’s crafting a standout social strategy or simplifying dense content into customer-friendly messaging, I’m all about delivering work that’s both purposeful and polished. Let’s create something great together!

Available to hire

I’m passionate about turning complex ideas into clear, engaging stories that connect with audiences, whether it’s through social media, campaigns, or cross-channel content. My experience spans fast-moving startups and government agencies, where I’ve helped accelerate social performance, generate leads, and align teams around a shared brand vision.

What excites me most? Finding that sweet spot where data meets creativity. I love digging into analytics to see what resonates, then refining campaigns for maximum impact. (Tools like GA4, Canva, and Adobe Suite are my trusty sidekicks in this process.)

Whether it’s crafting a standout social strategy or simplifying dense content into customer-friendly messaging, I’m all about delivering work that’s both purposeful and polished.

Let’s create something great together!

See more

Language

English
Fluent
Chinese
Fluent

Work Experience

Strategic Marketing Communications Intern at Whitehorse City Council
July 1, 2024 - October 31, 2024
Delivered omnichannel campaigns and community-facing content (email, website, social) for Aqualink brand, reaching over 9,000 subscribers. Crafted email newsletters and supported community engagement campaign attracting 300+ participants. Created a social media style guide to enhance brand consistency, contributed to multicultural outreach via WeChat and RedNote, increasing engagement by over 300 participants.
Digital Marketing Intern at Chouchou Media
April 1, 2024 - July 31, 2024
Managed multiple brands' social media accounts using Hootsuite and executed integrated marketing communications strategies. Launched and scaled RedNote accounts for Australian dining brands, achieving 5,000+ reads and 600% increase in conversion rate in one month through targeted content and audience engagement.
Marketing Coordinator Intern at Polaris Media Group
March 1, 2023 - June 30, 2023
Supported Swisse’s product launch pop-up events with event execution, photography, and videography, aiding a 10% increase in WeChat blog views. Facilitated brand-KOL partnerships for international luxury brands like Cartier and Ralph Lauren, boosting Chinese consumer awareness by 8% through tailored social media strategies.
Junior Marketing Specialist at FMClarity
April 1, 2025 - July 31, 2025
Created visual and video content for LinkedIn, Facebook, and internal presentations, increasing engagement by 30%. Supported cross-functional campaigns targeting US markets via LinkedIn and Freshsales email campaigns contributing to sales-qualified lead growth. Developed branded email touchpoints improving open rates and pipeline conversions. Delivered monthly reporting using GA4 and CMS, advising on content strategy and website UX redesign.

Education

Master of Marketing Communications at The University of Melbourne
July 1, 2023 - December 31, 2024
Master of Media Practice at The University of Sydney
February 1, 2022 - June 30, 2023

Qualifications

Google Digital Marketing & E-commerce
January 1, 2023 - December 31, 2023
Google Analytics
January 1, 2025 - December 1, 2026
HubSpot SEO
January 1, 2023 - December 31, 2023
LinkedIn Fundamentals
May 1, 2025 - May 1, 2026

Industry Experience

Media & Entertainment, Government, Professional Services, Retail, Software & Internet
    paper Jasmine's Portfolio
    This portfolio encompasses my key projects and case studies from undergraduate to graduate studies, spanning areas such as marketing strategy planning, Pitch Deck design, video editing and production, podcast creation, social media management, visual design, and photography.

Hire a Digital Marketer

We have the best digital marketer experts on Twine. Hire a digital marketer in Melbourne today.