Available to hire
I’m a digital strategist and content marketing expert with a passion for storytelling. I help local, regional, and national brands thrive by building traffic-driving content and structured web experiences. I’ve led content and SEO initiatives for large national organizations and multiple brands, partnering on events at more than 150 locations and driving measurable growth through data-driven strategies.\n\nI thrive in collaborative environments, bridging marketing, product, and creative teams. Based in Chicago, I’ve contributed to both nonprofit and for-profit brands, consistently delivering insightful narratives and scalable campaigns that turn audiences into fans.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Trivia Host at Whaddaknow? LLC
January 1, 2015 - PresentTrivia host and lead content/outreach specialist for Chicago-area trivia events; overseeing content creation and community engagement across 150+ locations.
Content Marketing Strategist and Lead SEO at Clique Studios
December 1, 2022 - September 15, 2025Led content strategy and on-page/off-page SEO for multiple clients; contributed to large-budget web designs and drove growth in keywords, traffic and conversions.
Content Strategist and Lead Writer at American Medical Association
September 1, 2024 - September 15, 2025Created content and strategy for a large national nonprofit to drive physician engagement; edited event materials and supported homepage and SOP updates.
Content and SEO Strategy Consultant at Jeff GoodSmith Writes
December 1, 2008 - PresentContent creation, SEO strategy, and outreach for multiple clients; produced hundreds of articles and led sponsorship outreach.
Research Specialist at STRATA Marketing / Freewheel
November 1, 2019 - September 15, 2025Directly managed ad spend for major cable providers on dozens of networks; led campaign research and performance analysis.
Paralegal at Legal Office of Cooney and Conway
August 1, 2010 - September 15, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for over 350 cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 1, 2008 - September 15, 2025Managed alumni fundraising; recruited and trained over 150 phonathon callers; contributed to a program that raised over $2.5 million from 25,000 donors over two years.
Content and SEO Strategy Consultant at Jeff GoodSmith Writes
December 1, 2008 - PresentCreated content and sponsor outreach for multiple clients, published over 900 articles across 25+ websites with more than 15 million views (humor, history, home renovation, sports, satire). Independently delivered targeted marketing, including content creation, social media strategy, SEO audits and strategy consulting for clients in diverse sectors.
Content Marketing Strategist and Lead SEO at Clique Studios
December 1, 2022 - September 15, 2025Led digital marketing strategy on high-budget web designs, stakeholder interviews, and discovery efforts for Fortune 500 clients. Executed all technical, on-page and off-page SEO, achieving 100% YoY growth in keywords, traffic and conversions. Managed content strategy and contributed to client pitches and workshops.
Research Specialist at STRATA Marketing / Freewheel
November 1, 2019 - September 15, 2025Directly managed ad spend for major cable providers across numerous networks (including ESPN) and led market research and strategic insight initiatives for campaigns.
Paralegal at Legal Office of Cooney and Conway
August 1, 2010 - September 15, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for over 350 cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 1, 2008 - September 15, 2025Managed alumni fundraising while supervising day-to-day operations; recruited and trained over 150 student phonathon callers, supporting a program that raised over $2.5 million from 25,000 donors in two years.
Trivia Host at Whaddaknow? LLC
January 1, 2015 - PresentTrivia host for Chicago-area events; engages audiences at over 150 locations; collaborates with brands; ongoing since 2015.
Lead Content Strategist and Outreach Specialist at Whaddaknow? LLC
September 1, 2024 - PresentLed website structure strategy and content to drive traffic for Chicago’s premier trivia event company; partnered with major brands; managed weekly events.
Content Strategist and Lead Writer at American Medical Association
September 24, 2024 - September 15, 2025Created content and strategy to engage physicians nationwide; edited event print materials; supported homepage updates and training materials.
Content and SEO Strategy Consultant at Jeff GoodSmith Writes
December 1, 2008 - PresentContent creator and sponsor outreach for clients; published 900+ articles across 25+ sites; delivered targeted marketing, SEO audits, and strategy for multiple sectors.
Content Marketing Strategist and Lead SEO at Clique Studios
December 1, 2022 - September 15, 2025Led digital strategy on marketing projects; managed on-page/off-page SEO achieving 100% YoY growth in keywords, traffic, and conversions.
Research Specialist at STRATA Marketing / Freewheel
November 1, 2019 - September 15, 2025Directly managed ad spend for major cable providers on multiple networks; executed market research and strategy.
Paralegal at Legal Office of Cooney and Conway
August 2, 2010 - September 15, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for 350+ cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 2, 2008 - September 15, 2025Managed alumni fundraising; recruited and trained over 150 student phonathon callers; raised over $2.5M from 25,000 donors in two years.
Lead Content Strategist and Outreach Specialist at WhadYa Know? Free Pub Trivia
September 24, 2009 - PresentLed strategy for website structure and traffic-driving content for Chicago’s premier trivia event company; partnered with major brands and coordinated weekly events at 150+ locations. Built GA4 tracking, utilized SEMrush for performance insights, and led social media efforts (Bluesky, X, Facebook) to drive event traffic.
Content Strategist and Lead Writer at American Medical Association
September 24, 2024 - September 17, 2025Created content and strategy for one of the world’s oldest and largest national nonprofit organizations to drive over four million engagements for physicians nationwide. Edited event print materials, assisted with homepage updates, and helped implement training materials and SOPs.
Content and SEO Strategy Consultant at Jeff GoodSmith Writes
December 1, 2008 - PresentContent creator and sponsor outreach for multiple clients; published over 900 articles for 25+ sites, achieving over 15 million views. Provided targeted marketing, SEO audits, and strategy consulting for clients across food/beverage, nonprofit, entertainment, and textile spaces.
Content Marketing Strategist and Lead SEO at Clique Studios
December 2, 2022 - September 17, 2025Led digital strategy on large-scale web projects, coordinated with PMs, designers, engineers and Fortune 500 clients. Directed on-page and off-page SEO for clients, achieving 100% YoY growth in keywords, traffic and conversions; managed content strategy and messaging workshops; contributed to external newsletter initiatives.
Research Specialist at STRATA Marketing / Freewheel
November 2, 2019 - September 17, 2025Directly managed ad spend for major cable providers across dozens of networks, including ESPN.
Paralegal at Legal Office of Cooney and Conway
August 2, 2010 - September 17, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for 350+ cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 2, 2008 - September 17, 2025Managed alumni fundraising; recruited and trained over 150 student phonathon callers, supporting a program that raised over $2.5 million from 25,000 donors in two years.
Content Strategist and Lead Writer at American Medical Association
September 24, 2009 - September 17, 2025Created content and strategy for one of the world’s oldest national non-profit organizations, driving over four million engagements for physicians nationwide. Edited event print materials and helped implement homepage updates, internal SOP documents and training materials.
Content and SEO Strategy Consultant at Jeff GoodSmith Writes
December 1, 2008 - PresentContent creator and sponsor outreach for clients including Bandolier Media; published 900+ articles across 25+ websites, generating over 15 million views. Provided targeted marketing, including content creation, social media strategy and SEO audits for various industries (food & beverage, nonprofit, entertainment, textile).
Content Marketing Strategist and Lead SEO at Clique Studios
December 1, 2022 - September 17, 2025Led digital strategy on large marketing projects, developed creative briefs, and coordinated with project managers, designers, engineers, and Fortune 500 clients. Directed technical, on-page and off-page SEO for all clients, driving growth in keywords, traffic and conversions; led messaging workshops and assisted in business development; managed Clique Studio’s external newsletter, Open Tabs.
Research Specialist at STRATA Marketing / Freewheel
November 1, 2019 - September 17, 2025Directly managed ad spend for major cable providers on dozens of networks including ESPN; conducted stakeholder interviews and discovery; supported analytics and market research.
Paralegal at Law Office of Cooney and Conway
August 2, 2010 - September 17, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for 350+ cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 2, 2008 - September 17, 2025Managed alumni fundraising while supervising day-to-day operations; recruited and trained 150 student phonathon callers, mentoring a program that raised over $2.5 million from 25,000 donors in two years.
Content Strategist and Lead Writer at American Medical Association
September 24, 2009 - September 17, 2025Created content and strategy for one of the world’s oldest and largest national nonprofit organizations, driving over four million engagements for physicians nationwide.
Content and SEO Strategy Consultant at Jeff Good Smith Writes
December 1, 2008 - PresentContent creation, SEO strategy, and outreach for multiple clients; published 900+ articles across 25+ sites with 15M+ views.
Content Marketing Strategist and Lead SEO at Clique Studios
December 1, 2022 - September 17, 2025Led digital marketing projects, created briefs, and directed SEO efforts resulting in 100% YoY growth in keywords, traffic and conversions for all clients.
Research Specialist at STRATA Marketing / Freewheel
November 1, 2019 - September 17, 2025Managed advertising spend for major cable networks and conducted market research.
Paralegal at Legal Office of Cooney and Conway
August 1, 2010 - September 17, 2025Primary liaison between investors, trust funds and attorneys; managed affidavits for 350+ cases.
Program Assistant at Northwestern University Office of Alumni Relations
September 1, 2008 - September 17, 2025Managed alumni fundraising and supervised day-to-day operations; recruited and trained 150+ student callers and raised over $2.5M from 25,000 donors in two years.
Education
Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Master of Science in Integrated Marketing Communications at Northwestern University
January 11, 2030 - June 1, 2017Bachelor of Arts, English Literature at Northwestern University
January 11, 2030 - June 1, 2008Qualifications
Stanley Tannenbaum Award
January 11, 2030 - September 15, 2025Jack Sissors Memorial Award
January 11, 2030 - September 15, 2025Google Analytics Certification
January 11, 2030 - September 15, 2025Advanced Google Analytics Certification
January 11, 2030 - September 15, 2025Stanley Tannenbaum Award
January 11, 2030 - September 15, 2025Jack Sissors Memorial Award
January 11, 2030 - September 15, 2025Advanced Google Analytics Certification
January 11, 2030 - September 15, 2025Google Tag Manager
January 11, 2030 - September 15, 2025Advanced Google Analytics Certification
January 11, 2030 - September 17, 2025Google Analytics Certification
January 11, 2030 - September 17, 2025Google Analytics Certification
January 11, 2030 - September 17, 2025Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Education, Healthcare
In a major project, the USA National Volleyball Team was looking to create their own website, independent from the USA Olympic general page. In doing so, they knew they would lose all their traffic momentarily, and I was brought in to make sure to implement best SEO practices to help minimize the traffic loss.
Making matters more difficult? They were only allowed to redirect 50 pages from the USA Olympic page to their new site.
I found the most valuable pages to keep, and when the site launched, it recovered all its traffic within a month, and after three months saw 2x traffic and 5x keywords compared to their performance before the migration.
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