Hi, my name is Jennifer. I’m an experienced Marketing Manager with over 20 years of experience helping businesses grow through clear, strategic, human-first marketing. I work with busy business owners and senior professionals who are brilliant at what they do but often invisible online. They don’t need louder marketing. They need smarter marketing and content that builds trust, earns attention, and leads to real results. Over the years, I’ve helped shape and lead marketing strategies across a range of sectors, blending deep operational know-how with creative execution. My approach is practical, honest, and results-focused. I don’t believe in hype. I believe in clarity, consistency, and communication that actually connects.

Jennifer Long

Hi, my name is Jennifer. I’m an experienced Marketing Manager with over 20 years of experience helping businesses grow through clear, strategic, human-first marketing. I work with busy business owners and senior professionals who are brilliant at what they do but often invisible online. They don’t need louder marketing. They need smarter marketing and content that builds trust, earns attention, and leads to real results. Over the years, I’ve helped shape and lead marketing strategies across a range of sectors, blending deep operational know-how with creative execution. My approach is practical, honest, and results-focused. I don’t believe in hype. I believe in clarity, consistency, and communication that actually connects.

Available to hire

Hi, my name is Jennifer. I’m an experienced Marketing Manager with over 20 years of experience helping businesses grow through clear, strategic, human-first marketing.

I work with busy business owners and senior professionals who are brilliant at what they do but often invisible online. They don’t need louder marketing. They need smarter marketing and content that builds trust, earns attention, and leads to real results.

Over the years, I’ve helped shape and lead marketing strategies across a range of sectors, blending deep operational know-how with creative execution. My approach is practical, honest, and results-focused. I don’t believe in hype. I believe in clarity, consistency, and communication that actually connects.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Founder at Marketing Masters
November 1, 2023 - June 6, 2024
Founded a marketing consultancy focused on managing large-scale marketing projects, crafting resonant messages, identifying target audiences, and building websites. Responsibilities include managing social media, content creation, organising events, and PR. Aim to simplify marketing to make it easy and effective for clients, allowing them to focus on their core business.
Marketing Manager at SIG plc
January 1, 2017 - October 31, 2023
Solely responsible for marketing across the island of Ireland, managing and executing marketing strategies and outbound campaigns, handling partnerships, and overseeing day-to-day marketing activities. Managed a budget of around €800K, organized trade shows, supported new product launches, developed social media presence especially on LinkedIn, created and managed company websites, produced sales and marketing literature, managed advertising and agency relationships, maintained close ties with commercial and sales teams, conducted customer surveys, and managed one direct report.
Marketing & Communications Executive at SIG plc
January 1, 2011 - January 1, 2017
Developed and managed marketing, branding and communication strategies. Responsibilities included internal communications, corporate branding, HR related activities, WordPress website maintenance, managing special events like trade shows and product launches, liaising with suppliers, supporting sales team initiatives, designing marketing materials, database marketing, direct mail and email campaigns, maintaining agency relationships and customer communications.
Marketing Executive at SIG plc
February 1, 2009 - January 1, 2011
Supported marketing activities, contributing to branding, communications, and internal marketing efforts.
Marketing Assistant at SIG Insulation
January 1, 2007 - February 1, 2009
Assisted in marketing tasks related to insulation division, supporting branding and communications.
Customer Service Representative at Castolin Eutectic Ltd.
September 1, 2004 - March 31, 2007
First point of contact for market centres worldwide; handled sales order processing, invoicing, shipping, transport, work allocation, and customer complaints.
Service Representative at ARJO Ltd.
May 1, 2003 - September 1, 2004
Managed day-to-day administration and allocation of breakdown calls to engineers, invoicing, issuing and tracking safety notifications, organizing rental and demo equipment, and event organization.

Education

Bachelor of Business in Management (Honours) at Technological University Dublin
January 1, 2005 - December 31, 2009
Contemporary Studies at UCD
January 1, 2009 - December 31, 2011

Qualifications

IDTP (Desktop Publishing) Master Diploma
January 1, 2012 - December 31, 2013
Diploma in Digital Marketing & Strategy
January 1, 2013 - December 31, 2014
Qualified Marketer
January 1, 2014 - December 31, 2014
Wordpress Pro Skills
January 1, 2014 - December 31, 2014
Search Engine Marketing (SEM) | Digital marketing for B2B marketers
January 1, 2016 - December 31, 2018
Wordpress (web page, digital/multimedia, information resources design)
January 1, 2019 - December 31, 2019

Industry Experience

Wholesale & Distribution, Manufacturing, Real Estate & Construction, Professional Services, Consumer Goods