I have 4+ years experience in ecommerce which involves web page design, copy writing, image editing, product uploading, SEO and optimising UX & UI. I also have experience in digital marketing involving the creation of emails, blog posts and social media assets. I am passionate and enthusiastic about all things digital and also have first hand experience in dealing with customer queries and complaints. I would be delighted to assist with building and maintaining jewellery businesses as my current position is in the ecommerce department of one of Ireland’s most renowned and successful jewellery stores.

Jennifer Cullen

I have 4+ years experience in ecommerce which involves web page design, copy writing, image editing, product uploading, SEO and optimising UX & UI. I also have experience in digital marketing involving the creation of emails, blog posts and social media assets. I am passionate and enthusiastic about all things digital and also have first hand experience in dealing with customer queries and complaints. I would be delighted to assist with building and maintaining jewellery businesses as my current position is in the ecommerce department of one of Ireland’s most renowned and successful jewellery stores.

Available to hire

I have 4+ years experience in ecommerce which involves web page design, copy writing, image editing, product uploading, SEO and optimising UX & UI.
I also have experience in digital marketing involving the creation of emails, blog posts and social media assets.
I am passionate and enthusiastic about all things digital and also have first hand experience in dealing with customer queries and complaints.
I would be delighted to assist with building and maintaining jewellery businesses as my current position is in the ecommerce department of one of Ireland’s most renowned and successful jewellery stores.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Irish
Intermediate

Work Experience

eCommerce Executive at Weir & Sons
January 1, 2024 - Present
Use Adobe Commerce and Pursuit CMS to enhance the digital storefront, optimizing the customer journey to drive sales. Create and upload new product listings with SEO-optimized copy and accurate product specifications. Manage the complete order fulfillment process, including payment verification and settlement, thorough quality control, and preparing items for shipment. Handle online returns and refunds, while performing stock control procedures to maintain inventory accuracy. Liaise with external brands on launches and campaigns for website updates and content creation including newsletters, emails, blogs and social media assets. Provide exceptional customer support via email, webchat, and phone. Collaborate with various internal departments to ensure a seamless and cohesive customer journey. Utilize digital analytics tools to track product category performance and identify opportunities to enhance customer journeys across devices.
eCommerce Lead at Home Store + More
January 1, 2024 - October 12, 2025
Part of an Ecommerce Team delivering an enhanced online experience for Ireland & UK customers. Create and merchandise new products online by curating and editing photos/designs, writing SEO copy, accurately displaying specifications, and defining features to a high standard. Responsible for end-to-end online journey for promotions within categories, ensuring an excellent landing experience for every customer. Implement SEO strategies and continual optimization of categories SRP positions, identifying keyword opportunities. Use digital insights tools to monitor product category performance and improve customer journeys across different devices. Use CMS and Salesforce Cloud Commerce to design and create new web pages & articles, and implement strategic changes and updates, including optimising on-site search results, site filters, navigation and promotions. Report key metrics such as traffic, buy-to-detail rates and basket analysis to shape the digital merchandising plan with the line ma
Crew Trainer at McDonalds Monread Naas
January 1, 2021 - October 12, 2025
In charge of training staff and assisting with customer service. Instructing and motivating crew, serving customers, keeping the restaurant clean and organised. Preparing food, ensuring food safety rules are followed, and monitoring employee performance.

Education

Add your educational history here.

Qualifications

BSc in E-Commerce in Retailing
January 1, 2017 - January 1, 2022
Business Management - Higher Certificate
January 11, 2030 - October 12, 2025
Professional Certificate in Digital Marketing
January 12, 2025 - June 20, 2025
Integration with traditional channels Current challenges for digital marketers Audience research and data-led marketing Defining and agreeing objectives and KPIs Building out tactical plans and executing the strategy Presenting strategy and gaining buy-in from stakeholders Crafting your brand’s digital experience Conversion rate optimisation strategies Content planning Technical SEO Research and keyword planning Managing campaigns Basics of email as a channel: lists, sending, tech stack, regulatory considerations CRM, email and automation Content strategy for social media Audience development and engagement Campaigns and integration with other channels Examining the principles and economics of PPC through a social lens How integrated platforms yield more cohesive measurement Role and importance of a digital marketing brief How to present digital marketing reports

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Education