Blue Carioca Dancewear - Brand Identity
JezPotter
Published
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Brand identity and ongoing work for Blue Carioca, a new independent retailer selling ethically-made vegan dance shoes from Brazil.
Taking various inspirations from Rio, dance steps and the name itself I created a simple logomark packed with meaning, and then rolled out a bright and distinctive colour palette across executions for various channels. Happy to report that the business continues to go from strength to strength!
For more examples form this project, feel free to visit my site;
https://www.twine.net/signin