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I'm a freelance graphic designer with over 20 years' experience partnering with marketing and communications teams to help organisations communicate clearly, engage their audiences and bring their ideas to life. Working across branding, campaigns, editorial and marketing design, I create thoughtful, consistent visual communications that build trust, strengthen brands and help important messages connect with the people they're intended to reach. My background spans both in-house and freelance roles, from designing brochures and bid documents for global architecture practices to supporting charities and purpose-led organisations with annual reports, strategy documents, campaign assets, presentations, publications and digital content.…I'm a freelance graphic designer with over 20 years' experience partnering with marketing and communications teams to help organisations communicate clearly, engage their audiences and bring their ideas to life. Working across branding, campaigns, editorial and marketing design, I create thoughtful, consistent visual communications that build trust, strengthen brands and help important messages connect with the people they're intended to reach. My background spans both in-house and freelance roles, from designing brochures and bid documents for global architecture practices to supporting charities and purpose-led organisations with annual reports, strategy documents, campaign assets, presentations, publications and digital content.

Jo Barden

Graphic Designer, Designer, Brand Designer, +6

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I'm a freelance graphic designer with over 20 years' experience partnering with marketing and communications teams to help organisations communicate clearly, engage their audiences and bring their ideas to life. Working across branding, campaigns, editorial and marketing design, I create thoughtful, consistent visual communications that build trust, strengthen brands and help important messages connect with the people they're intended to reach. My background spans both in-house and freelance roles, from designing brochures and bid documents for global architecture practices to supporting charities and purpose-led organisations with annual reports, strategy documents, campaign assets, presentations, publications and digital content.…I'm a freelance graphic designer with over 20 years' experience partnering with marketing and communications teams to help organisations communicate clearly, engage their audiences and bring their ideas to life. Working across branding, campaigns, editorial and marketing design, I create thoughtful, consistent visual communications that build trust, strengthen brands and help important messages connect with the people they're intended to reach. My background spans both in-house and freelance roles, from designing brochures and bid documents for global architecture practices to supporting charities and purpose-led organisations with annual reports, strategy documents, campaign assets, presentations, publications and digital content.

Available to hire

I’m a freelance graphic designer with over 20 years’ experience partnering with marketing and communications teams to help organisations communicate clearly, engage their audiences and bring their ideas to life.

Working across branding, campaigns, editorial and marketing design, I create thoughtful, consistent visual communications that build trust, strengthen brands and help important messages connect with the people they’re intended to reach.

My background spans both in-house and freelance roles, from designing brochures and bid documents for global architecture practices to supporting charities and purpose-led organisations with annual reports, strategy documents, campaign assets, presentations, publications and digital content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Freelance designer at Vogue Business

February 1, 2022 - October 21, 2025

Collaborated with the lead designer and creative editors to prepare for the Vogue Business Summit; produced presentation slides, social media assets and animated GIFs.

Freelance designer at The Scouts

March 1, 2021 - Present

In addition to other roles, contributed as freelance designer focusing on event branding, apparel and digital assets for worldwide Scout events.

Freelance designer at The Scouts

March 1, 2021 - Present

Designed multiple cohesive visual identities for World Scout Jamborees 2023, 2027 and Moot 2024; created apparel, merchandise, embroidered badges, social media templates and pattern designs for use across touchpoints at global Scout events. Collaborated with brand and event managers, volunteers and young people to ensure the brand was youth-shaped and captured the jamboree’s excitement; consulted with 70+ stakeholders to meet objectives.

Creative content producer at The Scouts

March 31, 2020 - October 21, 2025

Collaborated with an external creative agency and senior staff to create an animated strategy film delivering strategic aims and objectives; produced over 600 pieces of content per year for Facebook, Instagram and YouTube with strong engagement; provided guidance on design and production formats; planned and art directed photo shoots, illustrations and videos; as creative lead, designed identities for national and international events including World Scout Jamboree, Moot, Gilwell 100, Reunion, and St George’s Day; contributed to Investors in People initiatives leading to two accreditations.

Freelance graphic designer at Jo Barden Design Ltd

March 1, 2020 - Present

Freelance graphic design services; ongoing creative content production, brand identities and design for large-scale events and campaigns; work with clients and marketing teams to deliver print and digital design solutions.

Graphic Designer at Strat Link LTD

October 1, 2012 - October 21, 2025

Developed brand positioning and marketing materials for the brand consultancy and research agency across new product developments, category management and packaging projects for Diageo, Smirnoff, Nestlé and Boots No.7. Also handled brand development, logo design, video editing of vox pops and interviews, product photography and photo retouching, packaging mock-ups and in-store signage for leading UK supermarkets.

National graphic designer at Aedas Architects

December 1, 2009 - October 21, 2025

Designed brochures, marketing materials, bid submissions and proposals; assisted with brand development and creating style guides.

Regional designer at Aedas Architects

March 1, 2008 - October 21, 2025

Designed brochures, marketing materials, bid submissions and proposals; assisted with brand development and creating style guides; provided creative support to 10 UK offices.