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I'm a multidisciplinary Graphic Designer and Marketing Manager focused on hospitality and lifestyle branding. I craft high-impact social content (TikTok/IG) and full brand identities—from digital assets to physical collateral. I've led cross-functional teams (SEO, PR, Events) to drive brand growth in fast-paced environments, and I bring collaborative leadership and a passion for creating cohesive, user-centered experiences across digital and physical spaces.…I'm a multidisciplinary Graphic Designer and Marketing Manager focused on hospitality and lifestyle branding. I craft high-impact social content (TikTok/IG) and full brand identities—from digital assets to physical collateral. I've led cross-functional teams (SEO, PR, Events) to drive brand growth in fast-paced environments, and I bring collaborative leadership and a passion for creating cohesive, user-centered experiences across digital and physical spaces.

Joana Rochete

Graphic Designer, Brand Designer, Creative Director, +5

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I'm a multidisciplinary Graphic Designer and Marketing Manager focused on hospitality and lifestyle branding. I craft high-impact social content (TikTok/IG) and full brand identities—from digital assets to physical collateral. I've led cross-functional teams (SEO, PR, Events) to drive brand growth in fast-paced environments, and I bring collaborative leadership and a passion for creating cohesive, user-centered experiences across digital and physical spaces.…I'm a multidisciplinary Graphic Designer and Marketing Manager focused on hospitality and lifestyle branding. I craft high-impact social content (TikTok/IG) and full brand identities—from digital assets to physical collateral. I've led cross-functional teams (SEO, PR, Events) to drive brand growth in fast-paced environments, and I bring collaborative leadership and a passion for creating cohesive, user-centered experiences across digital and physical spaces.

Available to hire

I’m a multidisciplinary Graphic Designer and Marketing Manager focused on hospitality and lifestyle branding. I craft high-impact social content (TikTok/IG) and full brand identities—from digital assets to physical collateral.

I’ve led cross-functional teams (SEO, PR, Events) to drive brand growth in fast-paced environments, and I bring collaborative leadership and a passion for creating cohesive, user-centered experiences across digital and physical spaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Fluent

French

Fluent

Work Experience

Marketing & Design Manager at Chez Antoinette

October 1, 2025 - Present

Creative Direction: Design all brand touchpoints, including menus, posters, and window vinyls, ensuring a cohesive brand identity across physical and digital spaces. Social Growth: Lead the content strategy for Instagram and TikTok, producing trend-informed Reels and posts that consistently exceed engagement benchmarks for new offers and seasonal launches Web & Digital: Applied UX principles to update website imagery and wording, optimising the user flow for restaurant bookings. Stakeholder Liaison: Orchestrate campaigns by coordinating with SEO, PR, Kitchen, and Event teams to ensure seamless execution of marketing initiatives.

Graphic Designer at Trafalgar Tavern

July 1, 2021 - September 1, 2025

Conceptualised and developed a unique brand identity for a new venue opening, including a full suite of collateral and a responsive, user-centered website. Led the content strategy for TikTok and Instagram, producing and scheduling Reels and posts that highlighted new offers and seasonal launches. Updated website wording and imagery to reflect current promotions, improving the user journey for bookings. Orchestrated cross-functional campaigns by coordinating with SEO, PR, Kitchen, and Events teams to ensure seamless execution of marketing initiatives.